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Conversion, retention and churn benchmarks

VC Cafe

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. They encompass the effectiveness of marketing (the startup’s ability to reach and resonate with target customers) and stickiness (the product’s ability to deliver value to customers over time).

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11 Tips For Increasing Customer Engagement

The Startup Magazine

Customer engagement strategies encourage businesses to provide a positive experience that will encourage buyers to return by focusing on how you interact with your customers online and offline. Building an effective customer engagement strategy can create a substantial impact on your business.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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Improving Employee Retention To Build A Strong Team

YoungUpstarts

Do you pay attention to your employee retention rate and whether your top employees are happy? It’s more than the cost of hiring new staff that makes your employee retention rate so important. The constant turnaround also effects the overall atmosphere in the workplace and negatively affects your customers’ perspective of the company.

Retention 100
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4 Tips To Help You Increase Customer Loyalty

YoungUpstarts

What would your business look like if you were able to increase your retention rates by 10 or 15 percent? What Makes a Loyal Customer? Customer loyalty is something that businesses have been after for decades. That’s because it’s significantly less expensive to keep a customer than it is to go out and procure a new one.).

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What is CRM? Customer Relationship Management Explained

Up and Running

Many small businesses are turning to customer relationship management systems(CRM) to better understand customer wants and needs. CRM applications, often used in combination with data warehousing, eCommerce applications , and call centers, allow companies to gather and access customer information. What is CRM? Who is using CRM?

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Recession ahead? Follow these Money Saving Tips for your Workplace

ReadWriteStart

Review Your Software Subscriptions “Reviewing your software subscriptions can be a quick way to reduce costs. ” — Phil Norton, Founder of Leave Dates In today’s digital age, software subscriptions have become integral to business operations. ” — Carl Jenson, Founder of Compare Bank.