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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

If you don’t have a good sales methodology already in place in your organization you might try reading that last link. Clearly in an enterprise customer this is unlikely. We will have to build (or buy) technology in this area.” In a small to mid-sized organization this is likely the CEO or perhaps a COO or SVP.

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Seed Stage Funding 101: What it Is & How it Works

The Startup Magazine

When expanding their businesses, most tech startups and the subindustries that comprise the tech industry typically follow this model. This suggests the firm should have a list of paying customers, consistent sales cycles, a clear value proposition, and a developing revenue pipeline in the ideal situation.

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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

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What is a CTO?

Austin Startup

Even when someone is aware of what a CTO does, they often have limited context due to the wide variety of CTO roles. A chief technology officer (CTO) is a C-suite executive who is focused on scientific and technological issues including web applications, mobile applications, electronic and digital media development.

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Confronting A Radically New B2B Marketplace: The Storytelling Secret That Will Rock Your Result

YoungUpstarts

Due to the free-flow of information, buyers have become fiercely independent. A recent survey by CEB reported that 57 percent of the typical business-to-business sales cycle is complete before the buyer’s first contact with vendors. This presents your unique value. Still, you must be strategic, not just valuable. Experience.

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5 Ways AI’s Role In Sales Might Surprise You

YoungUpstarts

AI technologies include computer vision (think self-driving cars), natural language processing, evolutionary computation, and machine learning. At Peak Sales Recruiting , we have identified the top 5 ways AI is making the sales process easier, smarter, and more efficient for businesses. Shortening the sales cycle.