The Startup Magazine

DECEMBER 4, 2017

Any kind of business transaction comes with risk, whether you are searching for investment, looking for partners, or qualifying leads. Once you have access to a company’s financial metrics, you can use it in several ways in order to assess the risks that they might pose to your business. Protection from fraud . Source: ASIC.

Metrics 61

Metrics Customer Database Bankruptcy 61

A Smart Bear: Startups and Marketing for Geeks

JUNE 13, 2011

Not only were the pages just ugly, they were peppered with database errors and CSS blowups: Just look at us now , sporting a grayscale 1950′s automotive motif playing off the “engine&# concept using the latest in CSS3/HTML5 trickery: It was such a contrast, customers emailed us saying “Thank God you fixed that horrible website.

Design 253

Design Lean Database Cofounder 253

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Create a segment for Organic Search traffic. Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Sales enablement is the act of enabling salespeople to help them close more deals/bring in more revenue/hit their quota. The two aren’t disconnected, though. Image Source.

B2B 48

B2B Sales Technical Review Software Review 48

This is going to be BIG.

FEBRUARY 26, 2010

Our revenues have increased every quarter for the past two years. On top of that throw in a bunch of web servers and SQL databases, cross-platform 3D graphics code and a highly scalable physics engine and you get the idea. We are one of the fastest growing game and kid sites in 2009, according to comScore.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

David Teten

SEPTEMBER 23, 2017

VCs tout themselves as frontier technology investors, but most are using the same infrastructure tools they have used for the past 20+ years: Excel and recent college grads searching Google. An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. But beyond that, not much.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

JANUARY 24, 2011

Surely not using horrible metrics like Page Views, right? Same thing with the link to Market Motive, my startup that offers quarterly courses and certification in web analytics, paid search, etc. Now do this: Total revenue divided by number of web_quotes. How does the Analyst compute the value added by the site?

Analytics 122

Analytics Conversion Affiliate Web 122

Occam's Razor

JULY 18, 2011

I dare say even more than Search (and without a shred of doubt, more than Social Media). You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics.

Metrics 137

Metrics Campaign Email Marketing 137

Cracking the Code

NOVEMBER 10, 2009

Infrastructure-as-a-Service (IaaS) is the foundational layer of cloud computing, and includes raw storage, compute, backup, disaster recovery, databases, and security. Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! In search of Europe's next tech stars.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

ConversionXL

AUGUST 5, 2014

A couple weeks ago, we dug into internal site search & found that in some cases , searches performed by only 10% of the site’s total traffic made up nearly 40% of the companies overall revenue. Then we went into my 3 favorite methods for increasing conversions by improving the search experience.

Search 107

Search Design eCommerce Technical Review 107

ConversionXL

OCTOBER 11, 2022

In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. Customer retention is a metric that measures customer loyalty and how good your business is at keeping customers over time. Incentivize shopping with a customer loyalty program 7.

Retention 111

Retention eCommerce Channel Community 111

Up and Running

JUNE 28, 2012

.” But the reality is, people are watching; whether employers, potential employers, clients, friends, enemies, ex-spouses, competitors, the police, governments, and of course giant database companies. Real keyword and conversation searching brings your audience to you. It is pretty simple.

Social Media 91

Social Media Government Metrics Database 91

David Teten

DECEMBER 3, 2019

I use another live Google doc to maintain my database of companies I’m marketing to other VCs. Coalesce address the more general problem of searching through large data sets for best fits. Pacer is useful to search prior litigation, bankruptcies, etc. I’ve used Asana extensively to manage activities firm-wide.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

reidhoffman.org

NOVEMBER 12, 2013

we had no revenue. As a result, we knew that our pitch would need to steer into investors’ biggest concern: the lack of revenue. Because unlike Google search or other means, it involves people you already trust. Normally, you’d expect us to explain our product — i.e., what “professional people search 2.0”

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

The Next Web

DECEMBER 18, 2013

This indeed seems like a paradox, as a few years ago text messages and apps had brought down voice revenues for operators. There are hundreds of apps that let users search, write emails, take notes and set appointments with their smartphone. The key metric to look at is efficacy of the solution versus total cost of ownership.

API 147

API Mobile Audio Algorithm 147

ConversionXL

JUNE 2, 2022

In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. Think of it as a filter that helps you find the highest chance of return on investment, revenue potential, and profitability. Cloud-based data warehouse Snowflake had an ambitious goal to triple its revenue.

Customer 98

Customer Marketing Channel Acquisition 98

YoungUpstarts

FEBRUARY 29, 2016

According to Google, the number of mobile search queries overtook desktop queries in 2015. At the same time, your search engine rankings will be affected too. Optimise Your Website For The Search Engines. This is where Search Engine Optimisation (SEO) comes into place. Provide A Mobile Responsive Experience.

Sales 100

Sales Technical Review SEO B2B 100

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. Before we go on, what do I mean by database module? Search Contribution: Acquisition, Behavior, Outcomes! And Adil, if you are reading this, #2 is just for you!].

Metrics 147

Metrics Analytics Channel eCommerce 147

David Teten

MARCH 2, 2013

Moreover, VC funds on average earn approximately 2/3 of their revenue from fixed fees. Tom draws on two metrics to demonstrate that larger funds are, in fact, more likely to be top performers. examined 4 separate sources using a variety of return metrics. Kauffman found that their top performers are mostly small funds.

LP 114

LP Securities and Exchange Commission Silicon Valley Venture Capital 114

ConversionXL

MAY 13, 2020

Further, as you’re now using your own data, you can remove revenue from cancelled transactions or returns. You can also calculate more advanced and confidential metrics, such as margin instead of revenue. Every row represents a session, and you get to play with a lot of dimensions and metrics. A proper crawler (e.g.,

Analytics 85

Analytics Aggregator SQL Cloud 85

Up and Running

JUNE 21, 2017

However, when you sponsor a podcast or a Youtube video, for example, customers might end up searching for your name in Google rather than clicking the sponsored link, which means you’d probably have no idea how they made it to your website in the first place. UTM (Urchin Tracking Module) Parameters.

Marketing 98

Marketing Analytics Campaign Metrics 98

VC Cafe

SEPTEMBER 5, 2012

On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. 1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue.

API 167

API Viral Startup Retention 167

crowdSPRING Blog

JULY 24, 2018

We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing. Search marketing. The search network involves pay-per-click advertising (or Paid Search).

Social Media 51

Social Media Marketing Analytics Audience 51

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. Searches from products. the conversion).

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

APRIL 7, 2021

It is the unsexy work—slicing & dicing your customers (not literally) to find common patterns such as industry revenue, location, and finding more companies that fall into a similar bucket. Example is programmatic ABM Ads (IP Based) vs Search/Social Ads (Intent/Interest based). ABM Technologies Landscape.

IP 98

IP Marketing Technical Review Software Review 98

crowdSPRING Blog

JULY 24, 2018

We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing. Search marketing. The search network involves pay-per-click advertising (or Paid Search).

Social Media 48

Social Media Marketing Analytics Audience 48

ConversionXL

OCTOBER 8, 2015

You’re learning more and more about your customer base, and each test is bringing you more insight, which will lead to more revenue. At Porch, she says, every week they have weekly test roundups, and each report is led by insights (which is above even revenue). Align the hypothesis to the metrics. Image Source. Image Source.

Database 48

Database Oregon Campaign Metrics 48

Occam's Razor

JANUARY 4, 2016

They make silly user experience decisions (Searching for car insurance options? The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) Metrics create incentives, bad metrics create bad incentives. Combine Results / Metrics Performance. #5. Sucks to be you Visitor!).

Metrics 60

Metrics Analytics eCommerce Conversion 60

ConversionXL

JUNE 13, 2016

Shopping Cart Values / Revenue Per Visitor. Revenue per visitor is another common eCommere KPI, and it’s especially important with certain hypotheses. In that case, the revenue per conversion or per visitor is more relevant than conversion rate. In this case, measure the revenue after return or the return rate.

Distribution 48

Distribution Conversion Non-Compete Revenue 48

Seeing Both Sides

AUGUST 16, 2012

Last week, I wrote about Akamai , a company with strong network effects that successfully transitioned from a single product to build a platform that garners over a billion dollars in revenue and is now a core part of the Internet’s fabric. Expedia grew to account for roughly one third of the company’s revenues.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Startup Lessons Learned

MAY 1, 2009

LIKED: Y startups fail, cont deployment vs waterfall vs agile, small batches & learn fr biz metrics #leanstartup As concise a summary as Ive ever seen. I covered a few of them on twitter already: Q: "Do you reccomend removing features that youve launched but dont movethe needle on engagement or revenue?" A: yes, absolutely.

Lean 60

Lean San Francisco Startup Continuous Deployment 60

Occam's Razor

FEBRUARY 7, 2011

Paid Search. Organic Search. You come to the blog on the search phrase "Avinash is awesome," you land on a irrelevant page on this blog, you hit the back button and go back to Bing, you try a different search phrase "Avinash is not awesome," you land on the right page, you love it, you read lots of post, you leave.

Analytics 94

Analytics Web Non-Compete Metrics 94

Hearpreneur

DECEMBER 3, 2021

It could be more revenue, hiring clients or launching a new product or service, where setting goals presents a fresh opportunity to achieve different objectives. Moving forward, I have exploited corporate technology which has proven to be more helpful by improving my data security , productivity and also increasing my revenue streams.

Entrepreneur 122

Entrepreneur Africa South America Europe 122

Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site?

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

FEBRUARY 18, 2020

Use Google Ads actively and have more than 15,000 clicks on Google search. Custom dimension and metrics. With Google Analytics 360, you can have 200 custom dimensions and 200 custom metrics. In Google Analytics, you have one-tenth the number—20 custom dimensions and 20 custom metrics. Custom or calculated metrics.

Analytics 90

Analytics SQL Metrics Campaign 90

Startup Professionals Musings

NOVEMBER 14, 2016

Take the time now to build a database of contacts, and structure your online filing system to include a total search capability. Define clear goals and metrics for your productivity. An entrepreneur’s ultimate task is to define success in term of results desired – number of customers, revenue, and profit.

Intellectual Property 120

Intellectual Property Database Restful Equity 120