Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

ConversionXL

SEPTEMBER 20, 2016

Apart from basic usability fixes, aligning your messaging and design with your users’ motivations is a good bet. Empathic design is one such technique, an underutilized facet of qualitative research. What is Empathic Design? What you’re looking for are the implicit reasons people use your product.

Design 48

Design Distribution Framework Naming 48

YoungUpstarts

JULY 1, 2018

Here’s how to rebrand and re-marketing your ecommerce site for summertime sales. As you can see, there are a wealth of images and design elements you can use on your ecommerce site. Just make sure the design elements you include matches with your product offerings in some way. Redesign with Summer in Mind.

eCommerce 100

eCommerce Marketing Matching Search 100

Up and Running

MARCH 1, 2016

billion in total industry sales. If you do have competition, pay special attention to your product name, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. Just remember, when you’re pricing your product: Your starting price defines you. Today it is even larger.

Non-disclosure Agreement 60

Non-disclosure Agreement NDA Non-Compete Naming 60

YoungUpstarts

OCTOBER 30, 2019

For companies of all sizes, from big corporations to small businesses, new product development is crucial. Without constant innovation, sales will be in danger of declining. New products help companies continue to grow, thrive and generate revenue. What are the challenges related to creating and introducing a new product?

Product Development 113

Product Development Developer Product Demand 113

Up and Running

NOVEMBER 7, 2017

Over a few different blog posts, we’re going to show you, step-by-step, how we figured out if we had a good idea , how we picked our product name, how we developed our logo, and much more. How we picked our product name. How we designed our new logo. How we built our sales forecast. Stay tuned!

Product 77

Product Product Name Forecast Naming 77

ConversionXL

AUGUST 5, 2014

If we can assume that a searcher’s goal is to find the product that’s right for them, there are some essential principles that go into designing a search experience that will get them to the exact product they’re looking for with as little hassle as possible. Button design.

Search 107

Search Design eCommerce Technical Review 107

ConversionXL

NOVEMBER 17, 2015

Of course, some industries are more affected by the holiday season than others… In 2015, eMarketer predicts that total retail sales will increase 5.6% while online retail sales will increase 13.9%. Thanks largely to Christmas and Boxing Day, late December is also a peak time for eCommerce sales. Tweet It!].

Technical Review 48

Technical Review eCommerce Conversion Mobile 48

Up and Running

NOVEMBER 8, 2016

I’m not sure I agree with my old client on that one, but there are certainly some message and design commonalities that can be taken apart and looked at in order to build successful marketing collateral. A headline can be as obvious as the word “sale” or simply your product name. The body of a promotion: The design.

Design 86

Design Advertising Vertical Sales 86

ConversionXL

FEBRUARY 24, 2014

Best Shopping Cart Design. Control: it’s easy to make changes (update quantity, remove products). Asos has a good take on the cart page: What they get right: Product photos. Product name & price. What was even worse: the designers of the site had no clue there was even a problem. Try demo here.

eCommerce 133

eCommerce Design Software Review Technical Review 133

crowdSPRING Blog

JUNE 23, 2010

If you need help or simply don’t have the time (it took us nearly 50 hours to name “crowdSPRING&# ), you can leverage crowdSPRING’s community of more than 64,000 designers and writers to come up with your company name or a product name. image credit: Qole Pejorian.

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Naming Small Business Minnesota Product Name 120

Hunter Walker

JUNE 28, 2013

The fact these conversations aren’t directly attributable to sales conversion aren’t fundamental statements about social traffic, but rather continued product gaps in the underlying platforms. Telling me which of my friends have liked “Apple” and suggesting I target the question to them via @names.

Aggregator 93

Aggregator Vertical Social Media Naming 93

Startup Professionals Musings

JULY 18, 2022

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. What all this doesn’t mean is that you should roll out your product in every country at the same time. Selectively protect your intellectual property worldwide.

Global 266

Global North America Intellectual Property Offshore 266

YoungUpstarts

MAY 11, 2019

Even in this day and age, businesses can boost their sales and enhance their sales with printed catalogs; they are considered as a direct form of marketing. Catalogs are basically designed to give customers an insight into your business. Catalog printing has proven to be effective and is a great tool to increase sales.

Sales 138

Sales Stock Warrant Channel 138

Software By Rob

JANUARY 12, 2010

But the number of conversions stayed about the same as it had been the week before, meaning the conversion rate (the number of sales per visitor) plummeted. As I was looking at traffic stats I noticed a huge increase in mid-November due to a number of write-ups on startup and web-2.0 Is this bad? No, as long as you know why this is happening.

Software Review 55

Software Review Marketing Startup PPC 55

Up and Running

AUGUST 19, 2016

By now, you’ve probably realized that you need a bit more than a couple of product listings on Amazon to actually start making sales. There are a few things you’re going to need for your products to really take off. The process we’re about to lay out for you can be repeated with every new product that you want to launch.

PPC 60

PPC Campaign Sales Search 60

ConversionXL

JULY 29, 2020

Consider the difference between All-Clad’s product pages and product listings on Amazon: It’s easy to see some of the keywords added to Amazon titles and how those might target user searches: “non-stick,” “dishwasher safe,” “hard anodized.”. Product descriptions. Remember, Amazon wants sales, but not all sales are created equal.

SEO 113

SEO PPC Algorithm Software Review 113

Duct Tape Marketing

SEPTEMBER 8, 2017

They forget about users on the other side of the screen, willing to communicate to people rather than brands and products names. Marketing tip: When publishing your sales copies and ads, try to pre-estimate reactions. Marketing tip: Learn how to write ad texts and sales copy. You target fans. You wrongly use SMM tools.

Conversion 57

Conversion Advertising Audience Social Media 57

Startup Professionals Musings

OCTOBER 13, 2019

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. What all this doesn’t mean is that you should roll out your product in every country at the same time. Selectively protect your intellectual property worldwide.

Global 235

Global North America Intellectual Property Marketing 235

infochachkie.com

DECEMBER 5, 2011

I would think that with a name like Smucker’s it has to be a vile disease or possibly a large, poisonous, South American leech. If “Smucker’s” can be slapped on food and annually generate billions of sales, chances are that your company name, no matter how mediocre, will not preclude you from achieving significant success.

Naming 40

Naming Technical Review Product Product Name 40

Startup Professionals Musings

NOVEMBER 8, 2017

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. What all this doesn’t mean is that you should roll out your product in every country at the same time. Selectively protect your intellectual property worldwide.

Global 136

Global North America Intellectual Property Offshore 136

Startup Professionals Musings

NOVEMBER 21, 2013

This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. What all this doesn’t mean is that you should roll out your product in every country at the same time. Selectively protect your intellectual property worldwide.

Global 244

Global North America Intellectual Property Entrepreneur 244

Startup Professionals Musings

OCTOBER 13, 2012

This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. What all this doesn’t mean is that you should roll out your product in every country at the same time. Selectively protect your intellectual property worldwide.

North America 260

North America Intellectual Property Marketing Offshore 260

Startup Professionals Musings

AUGUST 20, 2011

This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. What all this doesn’t mean is that you should roll out your product in every country at the same time. Selectively protect your intellectual property worldwide.

Global 258

Global North America Intellectual Property Offshore 258

Startup Professionals Musings

APRIL 18, 2015

This approach, popularly known as glocalization , means you have to design and deliver global solutions that have total relevance to every local market in which you operate. What all this doesn’t mean is that you should roll out your product in every country at the same time. Selectively protect your intellectual property worldwide.

Global 120

Global North America Intellectual Property Offshore 120

www.thenameinspector.com

DECEMBER 5, 2011

Thanks for a good article, it helped me a lot in my naming process. on 30 Nov 2010 at 9:36 am 40+ Naming and Branding Resources. [.] 10 Tips for Naming Your Company, Product or Service [.]. on 01 Dec 2010 at 12:06 pm Tips for naming your startup. [.] This explain what sells your product and where.

Naming 44

Naming Product Delaware Seattle 44

Startup Professionals Musings

JULY 5, 2010

That means you have to design and deliver global solutions that have total relevance to every local market in which you operate. What all this doesn’t mean is that you should roll out your product in every country at the same time. Easier access to international markets is creating limitless sales opportunities on a worldwide basis.

North America 223

North America Intellectual Property Offshore Startup 223

The Startup Magazine

APRIL 30, 2018

percent of total retail sales and growing at a rate of 15.75 To develop long-tail keywords, use details such as product names, manufacturers, numbers, and colors. Design your titles to include keywords that appeal to search engines, with your most important keywords as close to the front of your phrase as possible.

Product 80

Product SEO Analytics Engineer 80

ConversionXL

MARCH 10, 2017

Once you know what you want to learn, you can design a meaningful hypothesis. Gender: using men vs. women in the subject line of a clothing store’s newsletter or highlighting specific product names for each group are some basic examples. What are their favourite products or what features are they yet to use?

Email 93

Email Campaign Audience Mobile 93

ConversionXL

NOVEMBER 11, 2015

A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. Free often wins versus buying a competing product. Adobe products can have some complexity to implement but that should be expected given Adobe’s feature set and customizability. Account managers can tier customers.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

MARCH 24, 2021

Ranking for those competitive keywords and optimizing your landing pages for conversions is undoubtedly an effective way to grow your traffic and increase sales. One of the most powerful ways to create a more effective sales funnel is to analyze and optimize your branded search. videos to be created, graphics to be designed, etc.).

Search 157

Search Sales Naming Video 157

Hearpreneur

MAY 9, 2018

We wanted to embody all those characteristics in our start-up and we symbolically keep Lemmy on our minds with the logo design and company name having a distinctive diaeresis above the second ‘o’: Motörleaf. First, I named the company Rivalee Design in honor of my grandmother. 8- From our tagline.

Naming 86

Naming Entrepreneur Vermont PR 86

reidhoffman.org

NOVEMBER 12, 2013

We return to the three revenue models from the beginning of the pitch, introducing the product names for the first time: an ads product called InLeads, a job listings product called Opportunities, and a subscriptions product called Network Plus. Take competition against your potential revenue streams seriously.

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

www.rocketwatcher.com

NOVEMBER 8, 2010

For those of us selling to businesses however, particularly where there is a sales team involved and a pipeline to track, the world is quite different and Dave’s metrics don’t cover everything you need to track. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term.

B2B 42

B2B Metrics Marketing Startup 42