Remove Developer Remove Distribution Remove Product Development Remove Sales
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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

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Lessons Learned: Product development leverage

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Leveraged distribution channels.

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

It outlines four major growth strategies: market penetration , market development , product development , and diversification. The goal of market penetration is to leverage new tactics to increase product sales , including existing customers and new customers within existing markets. Market development.

Marketing 115
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A Startup CTO’s Take on Early Technology Choices & Tradeoffs

View from Seed

Isaac Cambron is co-founder and CTO of Zensight.co , whose pre-launch product enables sales reps to find and use their best content to close more deals. Below, he answers questions about developing products from scratch, as well as the difficult technology choices and tradeoffs CTOs must make.

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Seed Stage Funding 101: What it Is & How it Works

The Startup Magazine

It is necessary to cover the early stages of product development, thorough market research, and other processes during the initial step. The concept of “seed funding” originates from the metaphor of growing a tree, in which the seed represents the initial component required to move forward with developing a business.

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8 Strategies To Drive Your Startup To Profitability

Startup Professionals Musings

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Ask every employee to focus on sales. Aggressively enter new markets and sales channels. Real growth always requires real marketing.

Startup 335
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Revenue Development

K9 Ventures

So the departments either didn’t have the capacity to pay or it would be an endless sales-cycle, where we would spend lots of time on the sales, but it still wouldn’t close. I tell these stories to lay the groundwork for what I am going to call Revenue Development. In a nutshell, Product Development is about building something.

Revenue 72