Startup Professionals Musings

OCTOBER 20, 2023

Most experts agree that the pace of business change is increasing , and all the business owners I know are struggling to keep up, much less surpass the wealth of global competitors now entering the market. Potential customers these days rely more and more on name recognition for credibility and new brand adoption.

Marketing 290

Marketing Leadership Differentiation Equity 290

Duct Tape Marketing

NOVEMBER 9, 2022

The Secret Sauce For Smarter Marketing Execution written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Clare Price. In this episode of the Duct Tape Marketing Podcast , I interview Clare Price. 3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41]

Marketing 76

Marketing Differentiation Sacramento Small Business 76

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 115

Marketing Framework Metrics Channel 115

ReadWriteStart

OCTOBER 2, 2023

It makes the product more user-friendly and can also help build trust with customers and differentiate the product from competitors in the SaaS market. A visually appealing and consistent design can help create a strong brand image and differentiate the product from competitors.

Design 105

Design Product Churn Rate Architecture 105

Duct Tape Marketing

SEPTEMBER 30, 2022

How Typeform Stands Out In A Crowded Market written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Karrie Sanderson. In this episode of the Duct Tape Marketing Podcast , I interview Karrie Sanderson. 2:48] Has design been a key differentiator for Typeform? [3:23] Like this show?

Marketing 76

Marketing Differentiation B2C PR 76

Both Sides of the Table

MARCH 1, 2016

At the Upfront Summit in early February, we had a chance to have many off-the-record conversations with Limited Partners (LPs) who fund Venture Capital (VC) funds about their views of the market. I suspect those days will end soon, and 61% of LPs polled said they felt VCs were coming back to market too quickly.

Venture Capital 150

Venture Capital LP Silicon Valley Marketing 150

Duct Tape Marketing

NOVEMBER 10, 2022

Why Email Marketing Is (Still) Important In 2022 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Goldberg. In this episode of the Duct Tape Marketing Podcast , I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. ConstantContact.com.

Email 94

Email SMS Marketing Channel 94

Both Sides of the Table

MAY 20, 2020

Her argument is that if Uber buys Grubhub (which itself once merged with Seamless) it would mean that Uber Eats / Grubhub would control half the market and that with DoorDash the two together would control 90% of the market. You lose the ability to up-sell and cross-sell products.

Technical Review 242

Technical Review Software Review Australia Aggregator 242

Duct Tape Marketing

FEBRUARY 22, 2024

Unlocking the Secrets to Premium Pricing in Professional Services written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I uncover the intricate world of pricing for professional services. I think one of the real keys is differentiation.

Differentiation 67

Differentiation Software Review Colorado Framework 67

ConversionXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action.

Customer 118

Customer Marketing Channel Audience 118

Duct Tape Marketing

MAY 5, 2022

The Role Operations Plays In Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Sara Nay. In this episode of the Duct Tape Marketing Podcast , I interview Sara Nay. Sara is the COO at Duct Tape Marketing, Co-Founder at Spark Lab Consulting, and host of the Agency Spark Podcast.

Operations 56

Operations Marketing Employee Software Review 56

YoungUpstarts

JULY 20, 2018

A great business name identifies your business, tells your customers and prospects something meaningful about your brand , and helps to differentiate your business from your competition. But what should you do if the name you’ve been using for your business isn’t effective at accomplishing those goals? 3 Your Name is Not Unique.

Naming 113

Naming Warrant Differentiation Small Business 113

Hearpreneur

SEPTEMBER 7, 2022

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 1- Family history lead to a business entity name . My business name came from family tradition. 4- Business naming Facebook groups.

Naming 126

Naming Entrepreneur Pennsylvania Italy 126

Duct Tape Marketing

DECEMBER 20, 2022

The Definitive Guide To Instagram Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jenn Herman. In this episode of the Duct Tape Marketing Podcast , I interview Jenn Herman. Hello and welcome to another episode of the Duct Tape Marketing Podcast. Like this show?

Marketing 96

Marketing Social Media Video Technical Review 96

Duct Tape Marketing

DECEMBER 29, 2021

5 Trends For Small Business Marketing In 2022 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m going to do a solo show to start the year off. I’m talking about small business marketing trends for 2022.

Small Business 82

Small Business Marketing Audio Networking 82

YoungUpstarts

MAY 11, 2016

By Bill Glenn, Vice President of Marketing at Rightside. Instead of being limited to domain names such as.COM,ORG,EDU , etc., And, it’s not just brands, it’s also people buying domains to secure their family name or an easy to remember email address for business cards or redirecting to an existing personal website.

SEM 100

SEM Los Angeles Software Review Naming 100

Up and Running

MARCH 5, 2015

Is your company name hurting your business? When company names go bad. See Also Choosing Your Business Name Is a Fundamental. Less obvious and less visible is the effect a company name can have on the development and success of a business. Below, I’ve listed seven ways the wrong name can harm a business.

Naming 60

Naming Hosting Search Europe 60

Duct Tape Marketing

FEBRUARY 15, 2024

Mastering SEO in the Age of AI written by Tosin Jerugba read more at Duct Tape Marketing  The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Stephan Spencer, an acclaimed SEO expert and founder of net Concepts, an interactive agency specializing in search engine optimization.

SEO 60

SEO ChatGPT Technical Review Search 60

YoungUpstarts

MAY 21, 2020

Marketing is an important part of nearly every business. However, every company knows this and markets, so you need to find a way to get a leg up. Offering a better or different product is great, but considering changing up how you market. This, in itself, can differentiate you from the competition. Text Marketing.

Marketing 264

Marketing Video Differentiation Social Media 264

crowdSPRING Blog

OCTOBER 25, 2018

Many business owners believe that a company’s brand identity is nothing more than that company’s name and logo. A brand is much more than the name and logo of a business. You might be expanding the scope of your business and the name of your business is too limiting. Amoco started out with the name Standard.

Small Business 86

Small Business Reputation Non-Compete Technical Review 86

ReadWriteStart

MARCH 27, 2019

In case you aren’t familiar, they posit that there are two types of market opportunities when you create a startup from scratch. Blue oceans, by contrast, are all but free from competition, giving you more flexibility, lower costs, and domination over nearly 100 percent of the market share. For example: Specific product features.

Differentiation 78

Differentiation Startup Advertising Channel 78

ReadWriteStart

MARCH 8, 2021

You could invest in marketing and advertising. Marketing/advertising channels. Most of your new visibility will stem from your marketing and advertising efforts. A catchy name goes a long way to cement your brand in people’s minds, but you’ll also need the help of brand differentiation to distinguish your company from others. .

Startup 127

Startup Retention Acquisition Agile 127

crowdSPRING Blog

AUGUST 18, 2020

Here are four proven ways your company can differentiate from competitors to increase sales and profits and to create loyal customers.

Differentiation 120

Differentiation Sales Customer Naming 120

ultralightstartups.com

MAY 20, 2013

How To… Calculate Market Size. Name A Startup. Name A Startup. I’m often in the process of naming a startup. Here’s what I found: 1) Qualities of a good name. The following is a list of qualities of a good name for your startup. 2) Name types. The “Nonsense” Name.

Naming 45

Naming Startup Technical Review Cofounder 45

Hearpreneur

AUGUST 4, 2015

What’s in a name? Would a rose called by any other name sell just as well? Coming up with a name for your business is just as important as the business idea itself. A name not only identifies you, but it can also serve to set you apart from your competitors and reflect your values. So what’s in a name?

Naming 48

Naming China Entrepreneur Los Angeles 48

Hearpreneur

APRIL 3, 2016

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 1 – A Name to Trust. The name of our company came from the name of our flagship product. Photo Credit: Shaun Gray.

Naming 48

Naming Technical Review PR LLC 48

Hunter Walker

MARCH 25, 2015

In today’s world where product and access are largely ubiquitous, and price is a terrible thing to compete on, we stand by our motto that customer experience is the last frontier to differentiate on to become a leading brand and a lasting company. EK: How did you come up with your company name?

Naming 48

Naming Technical Review Early Stage Green 48

Duct Tape Marketing

SEPTEMBER 8, 2014

Why This SEO Veteran Is Joining the Duct Tape Marketing Consultant Network written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Phil Singleton – Enjoy! Staying Ahead Of The SEO Curve. A Killer Sales Pitch.

SEO 75

SEO Networking Kansas City Web Development 75

ConversionXL

NOVEMBER 27, 2019

Dean Kamen’s code name for the project was “Ginger.” The idea is called reactance theory : Whenever free choice—for example, of goods or services—is limited or restricted, the need to retain freedoms makes humans desire them significantly more than previously, especially if marketers can convince people that those freedoms are important.

Customer 108

Customer Differentiation West Virginia Campaign 108

crowdSPRING Blog

MAY 2, 2018

Marketing is the bridge between your business and your customers. Marketing covers a wide range of activities. From traditional advertising to social media, online review management to blogging, search engine optimization to direct mail – it’s all marketing. There are many ways to market with a small budget.

Small Business 73

Small Business Software Review Social Media Marketing 73

Gust

NOVEMBER 1, 2012

Think about how useful the name Tote.com would be for a shopping site developing a social-sharing universal shopping bag/cart. One reason is that because of rapidly changing nature of business, today’s competitive advantage can easily become tomorrow’s disadvantage…or at least irrelevancy. Pretty cool, huh?

Naming 138

Naming Differentiation Equity Developer 138

YoungUpstarts

OCTOBER 9, 2019

It’s more often a sign of a company in tune with its customers and its market. As we explained previously , A brand is much more than the name and logo of a business. In today’s crowded market, it can be hard to find a strong business name that isn’t already taken. So, keep your name and tweak the rest of your brand.

Reputation 124

Reputation Audience Naming Design 124

Up and Running

JULY 7, 2021

And that opens a whole lot of new opportunities for marketers. In 2020, 88% of marketing specialists claimed to use YouTube as a part of their digital strategy. As part of your digital marketing strategy , you must understand that YouTube offers several unique features that can help you promote your small business.

Channel 149

Channel Small Business Video Audience 149

Up and Running

SEPTEMBER 19, 2018

Legal cannabis generated $16 billion in total economic output in the United States in 2017, and research indicates it will increase 150 percent by 2021, according to a report from cannabis industry analysts Arcview Market Research , in partnership with BDS Analytics. Target market: Who is your ideal buyer? Target market.

Business Plan 154

Business Plan Technical Review Forecast Exit Strategy 154

ConversionXL

NOVEMBER 27, 2019

Dean Kamen’s code name for the project was “Ginger.” The idea is called reactance theory : Whenever free choice—for example, of goods or services—is limited or restricted, the need to retain freedoms makes humans desire them significantly more than previously, especially if marketers can convince people that those freedoms are important.

Customer 101

Customer Differentiation West Virginia Campaign 101

crowdSPRING Blog

JULY 9, 2018

“…a rose by any other name would smell as sweet.” A strong business name identifies your business, tells your customers and prospects something meaningful about your brand , and helps to differentiate your business from your competition. Why Change Your Business Name?

Naming 56

Naming Differentiation Warrant Search 56

Duct Tape Marketing

NOVEMBER 17, 2022

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Debbie Howard. In this episode of the Duct Tape Marketing Podcast , I interview Debbie Howard. Take The Marketing Assessment: Like this show? Duct Tape Transcript.

Differentiation 74

Differentiation Sales Cycle Audio Networking 74