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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

Loyalty programs have not changed much since the first airline loyalty cards took off more than 30 years ago. CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing.

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Healthbox Picks Seven Startups For Inaugural Accelerator Program

YoungUpstarts

Jacksonville, Florida-based and healthcare technology-focused business accelerator Healthbox has identified seven companies that will be selected to participate in its inaugural accelerator program. In the News business accelerator Florida Healthbox healthcare startups wellness'

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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

You’d be much better served to use what you know about your customers to create highly targeted and personalized direct marketing campaigns. Before incorporating a new tool, device, or program into your business, ask yourself what its effect will be. Technology can streamline and improve, but it can also serve as a barrier.

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28 Entrepreneurs Reveal the Organization, Communities or Associations they Belong to That Help Support Their Business

Hearpreneur

For business owners under the age of 45, it provides access to a global network and instructional programming. These include the National Retail Federation, the E-commerce Association, the Direct Marketing Association, and the American Marketing Association. The group also provides counseling for couples and families. #19-

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Episode 44: Communication and Credibility with Scott Spiro and Tony Lillios

Mike Michalowicz

Additionally, with two small children of his own and some recent health issues, Scott began development of new program designed to help business owners better manage their technology and lifestyle. Get involved with direct marketing, go into media (news channels, radio shows, etc) to build credibility. Credibility is everything.

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This Week in Venture Capital – Episode 4

Both Sides of the Table

Wildfire was one of the darlings of the fbFund incubator program. It is a platform to help brands building viral marketing campaigns. Growing up we had Columbia House Music and BMG who would send you a “record of the month&# in the mail and you could return it each month without paying – but nobody ever did.

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Why Small Businesses Should Adopt A Geofencing Marketing Strategy

YoungUpstarts

Basically, an app (or other software) uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when your mobile device enters or exits a virtual perimeter set up around a geographical location. Geo-fencing allows you to target a unique group of people by their specific location at a certain date and period of time.