VC Cafe

SEPTEMBER 9, 2020

New media platforms are enabling a new creator type: Digitally Native Vertical Creators , Eric Feng. The number of enabling platforms for creators has grown to all media types including music, social, gaming, education, publishing, adult video and so on. ” Eric Feng. ” Eric Feng. Monthly payouts on Patreon.

Aggregator 207

Aggregator Vertical Audience Seed Stage 207

VC Cafe

NOVEMBER 25, 2019

Entertainment is more than newspapers, more than Hollywood, and more than the sum of specific verticals jousting for consumer eyeballs. adults spend 11 hours daily on consuming some form of media, from watching TV, listening to music, apps or games – that is a whopping two-thirds of their waking-time.

Vertical 113

Vertical Artificial Inteligence Distribution IPO 113

Mucker Lab

OCTOBER 12, 2016

So when an investment thesis becomes popular, when a new technology becomes available, when a new media consumption platform becomes dominant, if we believe in the trend, we have to “seed” an investment within the first three years and hope to “harvest” 5–10 years later. Normal distributions do not exist; standard deviations are meaningless.

Harvest 60

Harvest Vertical IPO Early Stage 60

Startup Lessons Learned

AUGUST 24, 2009

Lessons Learned by Eric Ries Monday, August 24, 2009 Marching through quicksand I have been spending a lot of time lately talking to people in various media companies: editors and agents, executives, journalists, producers and directors. For established media empires, this is a scary fact. What accounts for the difference?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

NOVEMBER 10, 2021

Influencer Marketing defines it as: “…creating content that will be promoted through paid distribution channels like sponsored placements, advertisements, and pay-per-click campaigns. LinkedIn’s social media customer story video uses social proof to sell its Sales Navigator feature: Image source. The video itself uses subtitles.

Advertising 131

Advertising Cost Customer PR 131

VC Cafe

MAY 23, 2023

— Paul Graham (@paulg) May 14, 2023 According to CBInsights, there are already 13 generative AI unicorns, but despite the peak hype and constant media attention, it’s hard for new startups to stand out in this space and VCs are finding it difficult to place their bets. Facebook was perfectly poised to benefit from smartphones.

Generative AI 165

Generative AI Artificial Inteligence ChatGPT API 165

Growthink Blog

FEBRUARY 27, 2010

Or will the convergence of content, internet, mobile applications, games and social media be the onrushing asteroids that will soon destroy the movie dinosaurs? What do these new realities mean for the content creators of new media and for traditional studios, filmmakers, producers, and distributors? Nothing is more important to U.S.

Los Angeles 85

Los Angeles Silicon Valley Technical Review Distribution 85

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Demand generation vs. lead generation: Critical differences. SEO should lead with intent.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Both Sides of the Table

APRIL 23, 2011

Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. He is starting to see this occur in sites that are verticalizing content. It has become a short form premium destination that is verticalizing content in category channels. Startup after Iron Planet?

Vertical 265

Vertical Curation Boston Burn Rate 265

Occam's Razor

JULY 24, 2018

Effectively analyzing and acting on Bounce Rates requires the following: * A deep understanding of owned, earned and paid media strategies. * Slice the matrix vertically along the time-to-useful dimension…. Is the distribution optimal? My reason for that is the broader influence of Bounce Rates. What do you see?

Analytics 93

Analytics Framework Metrics Algorithm 93

View from Seed

AUGUST 30, 2017

We think it’s inevitable that this vertical will undergo the same digital transformation as every other major commerce category and we’ve made two investments behind this thesis ( Paintzen and Renoviso ) and will be expecting to do more around the construction and renovation space in the years to come. Source: Google Finance).

Denmark 244

Denmark Vertical eCommerce Internet 244

View from Seed

FEBRUARY 1, 2017

Voice-powered products and services will exist and succeed or fail via as yet unknown but fundamentally different looking distribution and discovery mechanisms. Because voice activation may require users to know both what they want and who provides it, today’s leading brands in any given vertical will have a huge advantage.

Vertical 120

Vertical Differentiation Internet SEO 120

Reid Hoffman

MAY 23, 2022

Unlike much of its competition, Gopuff is a first-party vertically-integrated company. Under Gopuff’s approach, the efficiencies of vertical integration ripple outward, benefiting all participants in the Gopuff ecosystem. But it’s what happens behind the scenes that makes Gopuff so intriguing. Orders arrive quickly.

Vertical 68

Vertical Social Media Operations Stock 68

Version One Ventures

JANUARY 27, 2014

Luke Wroblewski speaks about this in a great talk (discussion of shift from one media to another begins around 10:30). It’s an entirely new form of media that’s unique to itself. Distribution strategies are different. Every new medium needs a new way of thinking. Customer support opportunities.

Mobile 161

Mobile Web SEO Distribution 161

YoungUpstarts

APRIL 27, 2018

Think websites, social media, and airport signage. Potential clients might know you, know you are active in a vertical and have a problem they need to solve, but they need to have a belief that you can do the work effectively. This is why people travel, offer free audits, and distribute research.

Developer 149

Developer Elevator Pitch Reputation Vertical 149

YoungUpstarts

NOVEMBER 22, 2012

If you ask any small business owner what their social media strategy is, “ Facebook !” “Being on Facebook should really be part of a performance marketing plan,” adds Franchet, “and retailers are building their distribution on Facebook in order to acquire, grow sales, retain and build loyalty.”

Advertising 150

Advertising Japan Mobile Social Network 150

Both Sides of the Table

JUNE 18, 2010

Reportedly, Softbank and Zynga have discussed jointly distributing games through Softbank’s mobile-phone service in Japan and other countries. Network of vertical focused sites: BeachMint, BeachMint, WineMint, etc.; first vertical to launch by 2010 Holiday Season. DST invested $180mm last fall.

Venture Capital 225

Venture Capital Non-Compete Vertical Europe 225

Austin Startup

FEBRUARY 16, 2020

To alleviate opaque accounting, delayed cash flow, and data asymmetry, manual processes of film productions of all sizes, FilmChain manages end-to-end financial transactions in media, powered by blockchain. Its automated platform collects and allocates revenues in real-time, from tickets sold to filmmakers’ pockets.

Cofounder 88

Cofounder Vertical Austin Revenue 88

Occam's Razor

OCTOBER 14, 2014

In my case I'm looking at Social Media (boss LOVES social!), A common source of such benchmarks (be it digital marketing or SEO or Landing Pages or anything really) is extensive surveys an organization might send out to a hand selected group or tweeted to the masses via social media. Direct Traffic (I get a lot of it!)

Analytics 133

Analytics Vertical Metrics Web 133

Duct Tape Marketing

AUGUST 25, 2022

It doesn't have to just be a vertical. And so I think within whether it's, it's choosing a market vertical or horizontal or a fixed offer, like you have to find that element in your business, that lows, common denominator, that atomic unit for scale. We're gonna build websites for a lot of different Shopify stores. I've got an idea.

Marketing 83

Marketing Framework Vertical SEO 83

Up and Running

JULY 26, 2016

Still, it’s become one of our most profitable acquisition channels, and more importantly an excellent way to test new customer verticals and target markets. If you’re able to get a hang of it, however, it can become a strong and close to free distribution channel for your product or service. Search ads are expensive, however.

Revenue 60

Revenue Acquisition Channel Campaign 60

Start Up Blog

JANUARY 29, 2012

The traditional brand building media, such as TV, are becoming less effective. Innovate radically to invent new ways to distribute consumer goods. Brands that have a share of voice in the new media landscape will be ready to participate in emerging distribution channels when they arrive. The Evil Duopoly.

Australia 93

Australia Distribution Asia Channel 93

Austin Startup

DECEMBER 20, 2020

I’d start by trying to follow them on social media to get to know them a bit, and then reach out with a relevant intro request through LinkedIn. Andy is a global thought leader in remote work, telecommuting, and distributed workforces having served as CEO of Crossover and Sococo and on the board of Texas Central, our new bullet train.

Austin 110

Austin Texas Cofounder Los Angeles 110

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Worry about the sales results.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

ConversionXL

JUNE 20, 2019

But DailyMotion’s geographic distribution of users doesn’t mirror YouTube, especially within the United States. Of course, with Wisita, you must create the audience for your videos—there’s no inherent distribution network (unlike YouTube). DailyMotion reports 300 million active users; they watch more than 3.5 billion videos per month.

Hosting 127

Hosting Video Technical Review Software Review 127

Duct Tape Marketing

FEBRUARY 16, 2022

It doesn't have to just be a vertical. And so I think within whether it's, it's choosing a market vertical or horizontal or a fixed offer, like you have to find that element in your business, that lowest common denominator, that atomic unit for scale. We're gonna build websites for a lot of different Shopify stores.

Framework 79

Framework Vertical Hosting Networking 79

ConversionXL

JANUARY 14, 2020

It’s more than just a distribution channel. Alexa’s Content Exploration tool shows trends for the number of articles published and social media engagement. If successful, feature-driven SEO opportunities can help a company expand vertically, by targeting more verticals, or horizontally, by offering new services.

SEO 159

SEO Framework SCRUM Search 159

ConversionXL

OCTOBER 14, 2021

For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). This partnership would leverage both audiences and the rapidly growing awareness of the vertical. How often do you see [your brand] on social media?

Metrics 157

Metrics Marketing Campaign Audience 157

Hearpreneur

DECEMBER 11, 2017

The only difference is, our high-quality content is shot by the leading social media creators, crowd-sourced from around the globe, at a fraction of the cost a client would traditionally pay. This is a paid media buy on Facebook or Instagram through the influencers’ accounts vs. a brand’s account. Influencers do not post the content.

Software 49

Software Marketing Entrepreneur North America 49

Austin Startup

FEBRUARY 25, 2019

You now run Pilosa, what you describe as “an open source, distributed index designed to help analyze huge datasets at UI latency.” In the meantime we are narrowing our focus to three verticals (bioinformatics, connected devices, security/fraud) and are choosing our clients very carefully to tell the best success stories we can.

Open Source 48

Open Source Startup Caching Database 48

justinmares.com

OCTOBER 8, 2012

Think of several traction verticals that could potentially work for you, and come up with cheap ways to test them as acquisition channels. For example, if you think PR could be a strong traction vertical for your mobile app, spend a week pitching media outlets and see what kind of user adoption/traffic come about as a result.

Vertical 44

Vertical Lean Channel PR 44

Duct Tape Marketing

JANUARY 25, 2023

After more than 15 years leading Sales and Marketing teams in the Media & Publishing spaces, he’s developed a unique passion for helping creators become more successful by leveraging books as a catalyst for opportunities and sustainable revenue. And again, for a lot of people, that's what they were concerned with was distribution.

Audience 88

Audience Revenue Distribution Differentiation 88

ReadWriteStart

DECEMBER 8, 2011

Suspects and prospects are everywhere in the vast realm of social media, watching, reading, commenting, engaging. Some vertical ad networks have gone after this opportunity, Glam Media being one of the most successful of the lot. Today's discussion was about how to generate additional distribution and acquire traffic.

Greece 116

Greece Entrepreneur India Silicon Valley 116

ConversionXL

OCTOBER 25, 2018

Building a cache of user data in a CRM that’s strong enough to inform demand gen campaigns—what content to produce, where to distribute it—can take years, according to Brandt Bogdanovich of MST Solutions. Create and distribute content to those segments. A social media specialist shares the content. A writer creates the content.

Demand 132

Demand Vertical Campaign Channel 132

aweissman.com

DECEMBER 22, 2006

For example , John Hagel has argued that integration of content with distribution, in the media world, does not work very well. Is this vertical integration? To some extent, this flies in the face of the core competency, edge theories that have been in vogue the past decade or so. And more here from Peter Klein.

Vertical 20

Vertical Distribution Video Media 20

Genuine VC

OCTOBER 3, 2007

universal & blended vertical search was a hot topic at the Search Engine Strategies conference in San Jose last month), but I have heard a lot less buzz about it in startup circles. I've seen a number of conversations about universal search in the SEO trade circles (e.g. To me, there is potential underserved opportunity here.

Search 100

Search San Jose SEO Engineer 100

pandodaily.com

JULY 18, 2012

Most important: I needed the time I spent at TechCrunch to learn what was powerful about new media. It’s hard for someone who has only worked in old media to get it. Likewise, I needed to distill what elements of old media weren’t broken and should be worked back into the blogosphere. Semil Shah. off topic.

Entrepreneur 45

Entrepreneur San Francisco Silicon Valley Technical Review 45