Overcoming The Top 4 iBeacon Liabilities
YoungUpstarts
JUNE 9, 2015
by Alex Romanov, CEO of iSIGN Media. Influencing shoppers when they are close enough to respond is the key to any proximity marketing effort. The widespread excitement over beacon news announcements has marketers scrambling to climb on the bandwagon. Retailers get excited about new products and fail to balance enthusiasm with the knowledge required to handle the many shortcomings.
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