Cracking the Code

AUGUST 3, 2011

In search of Europes next tech stars. Subscribe via email. In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? Cracking The Code. Wednesday, August 03, 2011. Posted by Philippe Botteri. at 11:03 AM. Newer Post. Older Post.

Software Review 67

Software Review Europe Technical Review Search 67

ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

Metrics 157

Metrics Marketing Campaign Audience 157

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Steve Blank

APRIL 2, 2009

Metrics – Mine is Bigger Than Yours The first thing SuperMac needed to do was to change how our potential color desktop publishing customers viewed our products versus our competitors’ products. As hokey as it is, when confronted with uncertainty or unknowns, human beings like to be reassured by comparative metrics. Yes you do.

Silicon Valley 124

Silicon Valley Technical Review RSS Software Review 124

ConversionXL

MARCH 19, 2020

echoes Labay’s sentiment: Search habits change. Email habits change. Managers can defy old mind-sets and creatively search for superior solutions. A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email. Ross Simmonds of Foundation Inc.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Up and Running

JUNE 27, 2018

So if you want to reach out to cold customers, you may want to invest in optimizing your web presence so people can find you in Google search results, or even through billboards, or print advertising. Define success metrics before your campaign starts, then measure your effectiveness during and after the campaign. Not having a website.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

crowdSPRING Blog

MAY 10, 2013

The critical metrics for each stage of your SaaS business | by Lars Lofrgren – [link]. How MailChimp learned to treat data like orange juice and rethink email in the process – [link]. 6 Interesting Facebook Tricks You Might Not Know | Search Engine Journal – [link]. 10 Myths about Startups – [link].

Social Media 93

Social Media Small Business Design Media 93

Up and Running

SEPTEMBER 8, 2016

Incorporate milestones and metrics into your Lean Plan. Obtain a business mailbox —this will give you a street address and help you get found in search results without giving away your home address, or an impersonal P.O. Set up a business email account. Build an active online presence (be your own PR person!).

Software Review 60

Software Review Technical Review Intellectual Property Guerilla 60

Startup Lessons Learned

FEBRUARY 8, 2010

Lessons Learned by Eric Ries Monday, February 8, 2010 Beware of Vanity Metrics (for Harvard Business Review) The next article in my series on entrepreneurship for Harvard Business Review is live today. Once again, we revisit the topic of Actionable metrics and their nemesis: Vanity metrics. Remember "metrics are people, too."

Metrics 121

Metrics San Francisco Lean Continuous Deployment 121

Duct Tape Marketing

MARCH 19, 2012

PR firms are forming teams to promote it and consulting firms have their business technology teams all over it. Google for example has been able to analyze the rise in the number of searches for flu related phrases to help the CDC pinpoint where to supply flu vaccine in near real time. Tech firms like are all about it.

Small Business 64

Small Business Software Review Technical Review Cloud 64

YoungUpstarts

MAY 17, 2017

These keywords will help you rank in search results and should be incorporated in your blogs, social media and your main marketing site. A simple way to get going with this list is asking yourself or your team that “What query would someone enter into the search bar to find your business?”. For B2C your metrics are: Signups.

Marketing 133

Marketing Social Media B2C B2B 133

The Startup Magazine

OCTOBER 10, 2019

They helped their client breakthrough into competitive search rankings, helping to boost their web traffic by 1,115% and their leads by 1,271% in just one year, creating a business where 85% of leads came from search engine traffic. How quickly a website loads affects both how it ranks in search engines and how people use the site.

SEO 69

SEO Caching Search Engineer 69

Cracking the Code

JANUARY 16, 2012

Subscribe via email. In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? No comments: Post a Comment. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader.

Software Review 95

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Cracking the Code

FEBRUARY 23, 2011

Subscribe via email. In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed.

Software Review 101

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Cracking the Code

NOVEMBER 7, 2010

Subscribe via email. In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed.

Software Review 59

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Startup Lessons Learned

OCTOBER 4, 2008

Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed. Eric, I landed upon your blog when I was searching for the path to CTO a couple of months back and I have been a frequent to the site since then. Would love to get in touch.

San Francisco 155

San Francisco Technical Cofounder Fractional CTO CTO 155

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift.

Campaign 128

Campaign Analytics Metrics Search 128

crowdSPRING Blog

MAY 1, 2015

Small Business and Startup Tips: Analyzing Your Search Data | @crowdSPRING Blog – bit.ly/1EFd59a. Why Revenue Isn’t the Most Important Financial Metric for Startups – buff.ly/1DhyQo4. Google accused of abusing its search engine dominance bit.ly/1yLzKhK. More Examples of Bad Email Manners entm.ag/1JZMxht.

Small Business 48

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Cracking the Code

DECEMBER 1, 2009

Subscribe via email. In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed.

Software Review 48

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David Teten

SEPTEMBER 23, 2017

VCs tout themselves as frontier technology investors, but most are using the same infrastructure tools they have used for the past 20+ years: Excel and recent college grads searching Google. An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. But beyond that, not much.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Cracking the Code

FEBRUARY 24, 2010

Subscribe via email. In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed.

Software Review 54

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ConversionXL

OCTOBER 11, 2022

Customer retention is a metric that measures customer loyalty and how good your business is at keeping customers over time. According to Paul Farris’ book Marketing Metrics , a repeat customer has a 60% to 70% chance of converting. Email marketing performance. Incentivize shopping with a customer loyalty program 7.

Retention 111

Retention eCommerce Channel Community 111

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Cracking the Code

JANUARY 14, 2010

Subscribe via email. In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed.

Software Review 48

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trada.com

APRIL 7, 2010

Trada Blog: Paid Search Marketing, Online Advertising and Small Biz Trada's blog for small businesses making paid search, online advertising and social media easier to understand. If I email someone at a publicly facing company, I expect a response somewhat quickly. Every new thing you take on requires time and effort.

Stealth 40

Stealth PPC Advertising Conversion 40

Cracking the Code

JANUARY 7, 2009

Subscribe via email. In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed.

Software Review 48

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Startup Lessons Learned

NOVEMBER 8, 2008

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Want to learn more about me?

Customer Development 168

Customer Development Developer San Francisco Customer 168

Cracking the Code

JUNE 23, 2008

In addition, Cardo got a lot of press for this initiative - so, overall great PR at minimal cost and this shows how web 2.0 Subscribe via email. In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? Newer Post. Older Post.

Software Review 48

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Cracking the Code

OCTOBER 9, 2009

However, as the second graphs shows, some companies such as Constant Contact, Vocus or Salesforce do start to show a stabilization or an improvement in their productivity metrics. Subscribe via email. In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Newer Post. Older Post.

Software Review 48

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Cracking the Code

OCTOBER 8, 2009

Subscribe via email. In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed.

Software Review 48

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Cracking the Code

OCTOBER 27, 2008

Subscribe via email. In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed.

Software Review 48

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Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. I hear this asserted frequently by entrepreneurs who confidently project their businesses with increasingly improving metrics as they scale into the future.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Cracking the Code

NOVEMBER 10, 2009

SaaS companies use different metrics to calculate renewals. Subscribe via email. In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? One caution on Law 2, item 4, Churn. mguinan said. Newer Post. Older Post. Add RSS feed.

Software Review 48

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Cracking the Code

JULY 10, 2009

Subscribe via email. In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed.

Software Review 63

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Cracking the Code

NOVEMBER 10, 2009

Subscribe via email. In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed.

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Growthink Blog

DECEMBER 6, 2012

Direct Mail Email and Print Newsletter Marketing Event Marketing Networking Partnerships Press Releases/PR Print Ads Radio Ads Search Engine Optimization and Marketing Social Media Marketing Telemarketing TV Ads 3. So, which of the following marketing channels can you start using?

Sales 130

Sales Channel PR Revenue 130

Cracking the Code

MARCH 12, 2010

There arent any companies at scale built on Force.com that would justify such a raise, so either Salesforce will have to buy a light technology at scale (email marketing?) Subscribe via email. In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Posted by Philippe Botteri.

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