The Startup Magazine

AUGUST 13, 2020

Searching for a Brand Name on Search Engines Can Reveal All the Mentions. If you have ever tried to search for your brand on Google, or any other search engine, you must have come up with thousands of results. Scanning through such amounts of data can take a lot of time and effort. The market reach and penetration of the brand.

Social Media 137

Social Media Reputation Analytics Technical Review 137

Startup Lessons Learned

OCTOBER 20, 2008

Lessons Learned by Eric Ries Monday, October 20, 2008 The engineering managers lament I was inspired to write The product managers lament while meeting with a startup struggling to figure out what had gone wrong with their product development process. This engineering manager is a smart guy, and very experienced.

Software Review 164

Software Review Engineer Management Technical Review 164

YoungUpstarts

NOVEMBER 30, 2018

All you need is a domain name, hosting, a website template, and you’re good to go. It starts with setting goals and then tracking your website performance metrics. For those who aren’t sure where to start, use this useful guide to help you accurately track performance metrics. Know which metrics to watch.

Metrics 113

Metrics Social Media Analytics Web 113

Duct Tape Marketing

MAY 23, 2013

These are the first six key metrics non-robots must track to understand Facebook Page performance, why you need them and where to find them. #1: The fan reach metric is not available in the Facebook statistics interface; that would be way too easy for hard working marketers like us, right? 1: Fan Reach. Here’s the scoop-.

Metrics 76

Metrics Social Media Viral Technical Review 76

ConversionXL

SEPTEMBER 9, 2020

Without it, the page will take longer to load, which can damage the user experience and, ultimately, search engine rankings. More recently, Google Search Console rolled out a Core Web Vitals section, which tracks a set of website performance metrics that focus on user experience. Image source ). Measure your server response time.

Caching 102

Caching Development Team Review Hosting Software Review 102

Steve Blank

MARCH 15, 2017

The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets. Help Engineering understand customer needs. And the results weren’t the traditional PR metrics of number of articles or inches of ink.

Startup 323

Startup PR Public Relations Channel 323

YoungUpstarts

JUNE 4, 2019

The first post drilled down into the often-overlooked notion of “market-engineering” and why it’s so critical. Key components of revenue architecture go beyond simply predicting sales to include: the name and attributes of the startup’s category, a messaging matrix, a pricing strategy, a sales strategy and other business model elements.

Framework 127

Framework Architecture Cleveland Early Stage 127

YoungUpstarts

MAY 24, 2019

The first post drilled down into the often-overlooked notion of “market-engineering” and why it’s so critical. Key components of revenue architecture go beyond simply predicting sales to include: the name and attributes of the startup’s category, a messaging matrix, a pricing strategy, a sales strategy and other business model elements.

Framework 113

Framework Architecture Cleveland Early Stage 113

Startup Lessons Learned

DECEMBER 1, 2014

When you look through the list , you’ll see big names that we’re very pleased we landed, epic companies we really want to hear from, and people we’re particularly excited to present because they have incredible stories to share--and you won’t hear them anyplace else. Now he’s VP of engineering at Dropbox , where he’s seeing similar growth.

Lean 165

Lean Fractional CTO Part-Time VPE Fractional VPE 165

A Smart Bear: Startups and Marketing for Geeks

AUGUST 12, 2014

This article was originally published on the WP Engine Blog. Can’t be the metrics, they’ll change by orders of magnitude. Can’t be the logo, or even the name. At WP Engine we call these constants our “values” — our inviolable constitution. So, what doesn’t change?

Laos 279

Laos Technical Review Startup Engineer 279

ConversionXL

NOVEMBER 23, 2022

This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Its effectiveness is measured by engagement and leading indicators, which are the usual metrics in this case (traffic, clicks, impressions, time on page, or branded search volume growth). How will you act? Gaetano DiNardi.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

OCTOBER 4, 2022

From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress. In this case, they don’t simply use customers’ names in the email subject line, but provide product recommendations based on that buyer’s shopping history.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

SEPTEMBER 3, 2021

But ASO, like search engine optimization, fails when worshipped like a false god. We can’t rely on install metrics alone to substantiate success. Otherwise, you’ll live in an inflated metrics loop that doesn’t reflect true, long-term value. To understand if you’re delivering on QOL, tie it to tangible metrics.

Metadata 121

Metadata Technical Review Retention Metrics 121

ConversionXL

NOVEMBER 25, 2020

Some of my favorite examples of channels that think outside the box with this are: What’s Inside ; Hydraulic Press Channel ; Primitive Technology ; Practical Engineering ; Rose Anvil. Key metrics: Average View Duration, Click Through Rate, & Views 3. Key metrics (90% of your focus). Vanity metrics.

Channel 129

Channel Metrics Algorithm Video 129

YoungUpstarts

OCTOBER 3, 2019

Your Domain Name Is Poor. What’s in a name? While social media is vital, search engine traffic is still the key to success. A total of over 200 metrics are used, which is why on-site and off-site SEO should be under control at all times. . Quite a lot actually. The SEO Features Are Lacking. Poor Target Marketing.

Sales 113

Sales Software Review Social Media eCommerce 113

Duct Tape Marketing

FEBRUARY 15, 2024

Mastering SEO in the Age of AI written by Tosin Jerugba read more at Duct Tape Marketing  The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Stephan Spencer, an acclaimed SEO expert and founder of net Concepts, an interactive agency specializing in search engine optimization.

SEO 58

SEO ChatGPT Technical Review Search 58

ConversionXL

FEBRUARY 3, 2022

Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. How to create a growth hacking strategy using the pirate metrics model. Airbnb and Dropbox: Exploring two of the most popular growth hacking case studies. Activation.

Retention 113

Retention Marketing Acquisition Channel 113

View from Seed

MARCH 19, 2015

Engineers and even marketers proudly claim to be “full stack.” Starting in 2009, Savoia began using an approach as an engineering director at Google that helped the tech giant know whether it was about to build the right product for the market … or a product that would flop. And the word pretotype was born.

Product 120

Product Technical Review Marketing Lean 120

Both Sides of the Table

NOVEMBER 14, 2017

MakeSpace (as he named it) would help you get your excess goods into low-cost warehouses. what your product & engineering thought they cared about and you adapt your offering. Sam’s vision was to build a world-class “reverse logistics” company that could be as ambitious as Amazon has been in delivering goods to our houses.

Operations 286

Operations New York City Technical Review Startup 286

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Steve Blank

DECEMBER 11, 2020

Google, at the time, was overhauling the back end of their search engine. They built their search engine 20 years ago. Bigger jets, bigger engines, bigger ships, as opposed to the small changes that can make an enormous difference. When I sat down with Admiral Selby , we talked about Google. More like a surgical strike.

Technical Review 347

Technical Review Taiwan Technology Design 347

ConversionXL

MARCH 25, 2020

If the philosophical argument doesn’t motivate you, search engines will. You could, of course, remove publish dates altogether (not gonna name names), but that doesn’t benefit users. Search engines seem to be getting a bit smarter—elevating short, efficient articles—but long articles still dominate.). Where do you start?

Analytics 68

Analytics Metrics Technical Review Search 68

Startup Lessons Learned

NOVEMBER 20, 2014

We’ve recently added talks from: Former US CTO and current tech advisor to the White House, Todd Park; former Facebook engineering director Joceyln Goldfein; Dropbox engineering VP Aditya Agarwal; and KISSMetrics founder Hiten Shah. That’s no accident. Office Hours. Live Q&A with Eric Ries.

Lean 156

Lean Programming San Francisco CTO Hire 156

A Smart Bear: Startups and Marketing for Geeks

JANUARY 17, 2011

Finding and agreeing upon a worthy name is always a struggle, especially if you have co-founders. There’s a lot of advice on the Internet about naming companies; see this article from OnStartups.com for a particularly good, detailed checklist. Then of course there’s the domain name. If it’s not available, it’s out.

Naming 247

Naming Cofounder Startup Search 247

ConversionXL

MARCH 4, 2020

Don’t choose metrics that are similar but not the same. Otherwise, it’s easy to turn a small discrepancy into a massive issue—one that torches year-over-year data comparisons and just about all of your quarterly (even annual) metrics. Every tool has its own methods for various metrics. Why does it happen? Image source ).

Analytics 88

Analytics IP Metrics Conversion 88

ConversionXL

MARCH 6, 2019

LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn’s targeting capabilities—by company name, job title, etc.—are LinkedIn video ad metrics. Both are limitations on how much video metrics can tell you. Facebook cost-per-view metrics, for example, average around $0.02. LinkedIn video ad targeting.

Video 129

Video B2B Technical Review Campaign 129

Occam's Razor

OCTOBER 21, 2013

As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies. We are headed towards having zero referring keywords from Google and, perhaps, other search engines.

Search 154

Search SEO Analytics Engineer 154

The Startup Magazine

FEBRUARY 26, 2024

Website Traffic Investigation Try to Find Out Why Obviously, the first thing you should do if your traffic stops coming in like it once did is to try and work out why that may be, Luckily, this is much easier than you might think thanks to the wide variety of metrics that can now be tracked. If not, then why not?

Affiliate 151

Affiliate Social Media SEO Reputation 151

ReadWriteStart

JULY 7, 2021

Tactics like influencer marketing, organizing business events, publishing press releases, and search engine optimization (SEO) must be implemented. Particularly, monitor core metrics like average time taken for delivering a courier, daily active users, and monthly active users. The level of customization required by the business firm.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

This is going to be BIG.

AUGUST 31, 2011

You have trackable metrics for sales, site conversions, traffic, etc., Their job could be to hand every engineer in your company a weekly list of 5 other engineers to e-mail, with some copy and an opportunity for personized notes on the person in an effort to get them to a phone interview. so why not for hiring?

CTO Hire 120

CTO Hire Hiring Bandwidth Metrics 120

Occam's Razor

MARCH 23, 2021

Analytics teams are named for the silos and limitations within which they trap themselves. The other gloriously scaled global practice is our pre-flight check, which we call the Minerva Check – named for the Greek goddess of wisdom. :). The benchmark for the beautiful metric AVOC is 15.3%. Paid Media. Owned Media.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

YoungUpstarts

AUGUST 18, 2020

Marketers can take advantage of various digital channels, including but not limited to search engines, email, social media, and web applications. Simple and Reliable Metrics for Measuring Success. Metrics help understand the success or failure of the marketing campaign.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

Hearpreneur

JANUARY 25, 2023

Many of our clients have expressed an interest in using video as part of their online marketing efforts, and we have seen firsthand the impact of videos on search engine results. It pertains to advising individuals and even provides solutions to companies struggling to make a name for themselves.

Software Review 121

Software Review Technical Review Artificial Inteligence Entrepreneur 121

ConversionXL

MARCH 5, 2019

But isn’t cold email just another name for spam? Plenty of companies will sell you a list of names and email addresses. Timing can play a critical role in message relevance, something Lemkin discovered in his first cold email campaign: In my first start-up, I cold emailed the VP Engineering of a Fortune 100 company.

Email 130

Email Campaign Reputation San Diego 130

YoungUpstarts

JUNE 9, 2013

Goals and Measurements : Like any strategic endeavor, social media marketing must be aligned to the organization’s vision, and cascade downwards into discrete goals, strategies, tactics and metrics. Common measures include quantity of connections (friends, followers), online influence , share of voice , and reach.

Technical Review 159

Technical Review Social Media SEM SCRUM 159

crowdSPRING Blog

JANUARY 28, 2019

Social Triggers is the brainchild of Derek Halpern – entrepreneur, marketing expert, and one-man success engine. “Noobpreneur” is Widjaya’s name for “newbie entrepreneurs” – a special subset of entrepreneurs who are always in a growth mindset. Neil Patel’s Blog. Social Triggers.

Small Business 106

Small Business Marketing Social Media SEO 106

ConversionXL

JULY 8, 2020

Google is the biggest search engine ad platform in the world. Campaign name. It’s important to name your campaigns sensibly, especially if you’ll be running a large number of campaigns within your account. Here’s an excellent guide that covers best practices for naming your campaigns. Fill in the “UET tag name” section.

PPC 100

PPC Matching Software Review Campaign 100