ConversionXL

AUGUST 1, 2017

A common misconception about conversion optimization is that your work ends when the user converts. This is a limited way of viewing things, however, and you’re likely leaving a lot of money on the table if this is where you stop optimization efforts. How Do We Define Customer Loyalty? Why Optimize for Customer Loyalty?

Customer 91

Customer Retention B2C Programming 91

ConversionXL

MAY 11, 2017

Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions. – and you can definitely use it for UX and conversion optimization, too.

SEO 131

SEO Analytics Conversion Search 131

ConversionXL

NOVEMBER 14, 2013

For every $92 spent to acquire traffic, just $1 is spent to optimize it. The data is now a couple of years old, so probably the gap has shrunk, but still). Just waste all that effort and money – only because their website is not optimized for conversions. And then throw the traffic in the garbage. Cutting corners?

PPC 123

PPC Analytics Conversion SEO 123

Startup Lessons Learned

NOVEMBER 14, 2013

Many workshops thus teach you to apply specific Lean Startup methods: creating experiments, interviewing customers, optimizing pricing, and innovation accounting. For continuous delivery to work, everybody has to take responsibility for the customer experience.

Continuous Deployment 162

Continuous Deployment Norway Lean Analytics 162

ConversionXL

MARCH 19, 2020

They do more of the same with less, often lowering quality and customer satisfaction. A heedless optimism that ignores the gravity of the situation and early warning signs. Companies in this category add features when customers desire greater value. Knowing your customers—and how they may change—is key. Promotion.

Marketing 121

Marketing Campaign Non-Compete Lean 121

YoungUpstarts

MARCH 1, 2018

No kindly senior supervisor with years of experience and wisdom to guide you. You are that kindly voice of wisdom and experience. Kelly Donovan, professional resume writer and entrepreneur, shares : As a self-employed person, it’s easy to be motivated to complete tasks for customers since there are dollars tied to those tasks.

Design 124

Design Naming Entrepreneur Leadership 124

Startup Lessons Learned

OCTOBER 11, 2009

One of the divisions, responsible for the company’s large accounts, was requesting data about a recent experiment that had been conducted by another division. Many custom reports had been created for this meeting, and the data warehouse team was in the meeting, too. The whole process had taken. What a waste.

San Francisco 133

San Francisco Lean Metrics Continuous Deployment 133

Lightspeed Venture Partners

DECEMBER 3, 2010

Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms. Foursquare and Gowalla have grown too, but off of much lower bases, such that only 4% of internet users currently use a check-in service.

Internet 113

Internet eCommerce Advertising Flash 113

ConversionXL

OCTOBER 23, 2015

Anyone who is familiar with the ResearchXL model will know that the two go hand-in-hand to deliver insights… Let’s say your problem is customer acquisition (you’ve seen the numbers). Despite optimizing your lead gen form, which you suspect is the problem, you’re not seeing a major increase in conversions. What gives?

Conversion 48

Conversion Retention Audience Software Review 48

Occam's Razor

JANUARY 28, 2013

We are surrounded by incredible digital experiences. Yet, it would be fair to say we are also drowning in awful digital experiences – or, at the very minimum, experiences that seem to be stuck in 1991. In this blog post I want to try and do something similar by sharing some of my favorite digital experiences with you.

Web 164

Web Design Marketing Security 164

ReadWriteStart

FEBRUARY 4, 2020

You could start my making some product or service more accessible. Mobile pet grooming stations allow homeowners to purchase and use those services, even if they don’t feel like driving to the groomer’s location. Sometimes, you can differentiate yourself based on the extent and quality of service you offer.

Differentiation 144

Differentiation Startup Engineer Audience 144

Hearpreneur

MAY 8, 2022

But it’s not always difficult as it sounds, it starts with thinking like the consumer, creating an experience for them, and ensuring your products align with their values. 3- By creating strong relationships with our customers. 5- By marketing the old fashioned way. The same thing can be said of the service that we provide.

Entrepreneur 131

Entrepreneur Audience Social Media Channel 131

Occam's Razor

MARCH 23, 2010

My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. This is sad. Even a little frustrating. Likely not. Your skills.

Analytics 118

Analytics Web Metrics Channel 118

Startup Lessons Learned

JULY 29, 2009

Many legacy projects become completely swamped servicing the debt caused by past mistakes. Startups especially can benefit by using technical debt to experiment, invest in process, and increase their product development leverage. Unfortunately, customers hated that initial product. Neither assumption proved remotely accurate.

Technical Review 168

Technical Review Software Review San Francisco Lean 168

ConversionXL

FEBRUARY 26, 2014

Note from the editor: We talk a lot about conversion rate optimization, and how it’s about showing the right people, the right thing, at the right time in order to get more out of your website. A tax services center could focus on “ prepare 2013 taxes” now, but in September might focus on 3 rd quarter filing services for freelancers.

PPC 111

PPC Widget Campaign Technical Review 111

ConversionXL

DECEMBER 1, 2016

Customers don’t usually see one ad and then click over to purchase. In other words, it’s a way of remedying that old advertising quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”. Custom Attribution Modeling. Image Source. Don’t Forget to Look at Your Cohorts.

Conversion 48

Conversion Analytics Algorithm Channel 48

ConversionXL

APRIL 25, 2019

You keep everything as it is on your current/old site but make it look “better.” Which qualities (about your product or service) are most important to them? To answer these questions, you need to talk to your customers (or your clients, if you’re a service provider). service description.

Design 128

Design PPC Matching Conversion 128

ConversionXL

DECEMBER 18, 2015

What have other customers bought with that product? You’ve been using a free (or cheaper) version of their product or service for a few months now. However , it seems like an upgrade email customized for customers on the “Growing Business” plan. Either way, it’s tarnishing the brand experience.

Email 48

Email Jordan HTML Naming 48

Occam's Razor

FEBRUARY 7, 2011

By saying this: "Web Analytics will help add $2 million worth of additional Economic Value by recommending specific ways to delight our customers and improve the way we sell" You can say that in 10 seconds. The best option is to hire a statistician with experience in data modeling and forecasting. If you have Web Analytics 2.0

Analytics 94

Analytics Web Non-Compete Metrics 94

Startup Lessons Learned

JULY 15, 2020

You really want to see how your company treats its employees, treats its customers, treats the environment, taking a longer-term view." We didn't prioritize the experimentation, the groundwork, the foundation building that progress and resilience require. You really want to see the whole system. We didn't prioritize science.

Technical Review 68

Technical Review Software Review Finance Technology 68

ConversionXL

JULY 21, 2020

Customer-focused content marketing can help you stand out from the din of competitor marketing and connect with audiences. But knowing your marketing needs to be customer-focused is one thing; producing it is another. But instead of increasing leads, you see diminishing returns. What’s going on? Where do you start?

Customer 92

Customer Audience Campaign Social Media 92

Reid Hoffman

AUGUST 17, 2021

Is it market understanding, is it experience, is it a particular set of personality traits? You have to say, “Well, why is it that all of this massive amount of investment, position, customers, retail position, capital, talent, and all the rest, is all oriented in this direction?” Reid, why don’t you start? RH: Yeah, absolutely.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

Is it market understanding, is it experience, is it a particular set of personality traits? You have to say, “Well, why is it that all of this massive amount of investment, position, customers, retail position, capital, talent, and all the rest, is all oriented in this direction?” Reid, why don’t you start? RH: Yeah, absolutely.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Startup Lessons Learned

JANUARY 12, 2009

This sounds like a good trade-off, but it turned out to be a classic sub-optimization. PHPs transparency makes that easier, encouraging more experimentation and fine-tuning. So for an old C guy like me PHP is a great language. Old development? Sure, it may trump old CGI scripts. Yes, you heard me right.

PHP 166

PHP Software Review Ruby San Francisco 166

Occam's Razor

APRIL 29, 2013

And remember even the most idiotic system in the world now gives you data that is a couple hours old with zero extra investment from you. By lowering your bounce rate all you managed to accomplish is get your ads created and targeted properly and optimize the landing pages. So shoot for right-time data. Takes three months. Page views.

Metrics 166

Metrics Marketing Search SEO 166

pandodaily.com

NOVEMBER 29, 2012

“Investors will pay to see how an experiment turns out, but they are brutally unforgiving, if it doesn’t turn out well… What used to be an obelisk is now becoming a pyramid.” The most resilient entrepreneurs embrace the experimental nature that Graham describes above. Cloud emailing service MailJet raises $3.3

Technical Review 93

Technical Review Silicon Valley Incubator Syria 93

Hearpreneur

JULY 18, 2018

It might be the products or the customers they deal with, or it could even be the fact that they are the ones in charge of it all. Knowing that I created a service or product that makes a positive impact in people’s lives. 7- Experimentation. The reasons are as varied as the businesses themselves. 1- Two things.

Entrepreneur 123

Entrepreneur Thailand Spain Finance 123

blog.expensify.com

APRIL 24, 2012

See, experience is cheap. If you want to serve enterprise customers,NET is one of the best ways to do that and do it well. who forms technology biases based on old Visual Basic stereotypes or shallow interpretations of. I don’t like milking customer’s of their money, and I don’t like wasting my time.

Java 107

Java PHP Software Review Coder 107

conversionxl.com

OCTOBER 31, 2011

Pricing experiments you might not know, but can learn from. For one thing people will tell you what they WANT to pay—which is obviously much less than what your product or service is actually WORTH. What will work for you depends on your industry, product and customer. Extra Lucrative Conversion Advice. About & Contact.

St. Louis 111

St. Louis Portland San Diego Sales 111

Occam's Razor

MAY 27, 2015

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. The content of the letter could be customized to Stephanie's data/behavior.

Analytics 60

Analytics Marketing Mobile Audience 60