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Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 75
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How to Forecast Sales

Up and Running

First, allow me to deal with a very common problem: Business owners are often afraid to forecast sales. It doesn’t take spreadsheet modeling, much less econometric modeling, to estimate units and price per unit for future sales. New product or not, your sales forecast won’t accurately predict the future.

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10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.

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WHY ARE COMPANIES GRAPPLING FOR DATA

The Startup Magazine

For example, based on a customer’s last sales data and website bounce rate, you can predict their next purchase and average time spent on your website. Such metrics can also help identify the right products to be marketed in front of the customer, resonating marketing strategy, suitable medium to interact with the customer, etc.

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Let’s talk Sales Strategy 2021

NZ Entrepreneur

All businesses now have one very good thing – six months of post-Covid sales data. Used right this can give you greater certainty to inform and plan your sales strategy for 2021. But for most businesses, Covid has stalled sales, frozen sales pipelines and generally exposed any weak points in your sales systems and sales processes.

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How Plan Vs Actual Comparison Helps You Manage Your Business

Up and Running

To put it simply, plan vs actual is just the active review and adjustment of financial forecasts based on your real-world financial results. The illustration below shows a view of the sales forecast for a bicycle store. In this sample case, which is about sales, more is good: more units, higher price, or higher sales.

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What Is a Cash Flow Statement?

Up and Running

That said, it can be more difficult to use for cash flow forecasting. For more details on the indirect method of cash flow forecasting, read The Indirect Cash Flow Method: How to Use It and Why It Matters. Also, read our guide that explains every row of an indirect cash flow forecast. Direct cash flow statement.