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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers? What metrics do we use to see if we learned enough in Customer Discovery ? And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” End of theory.&#

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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

Metrics 157
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5 myths about the marketplace that mobile strategies busted

The Next Web

How do we design and build a world-class mobile experience that not only satisfies the needs of our users, but fuels growth and inspires more people to join the Airbnb global community? In the early days of e-commerce, sales were typically the most important metric for success. It all starts with culture. “By

Mobile 136
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Organic Shares or SEO Rankings: Which Should You Prioritize?

ConversionXL

For this article, let’s consider just two metrics—an engagement metric—social shares and an SEO metric—keyword rank. Shares are often considered a ‘vanity metric’ in the sense they don’t always directly help a business generate more revenue. We care about bottom-lines, not vanity metrics.

SEO 163
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Cracking The Code: SaaS Multiples: Recovery or Bubble?

Cracking the Code

It would have been easy to explain the difference by changes in the 2010/2011 revenue growth projections but unfortunately that is not the case. revenues while large caps are trading at 6.4x. SaaS business metrics: why are they different? Global warming: a plague for humanity? Popular Media: the key to viral marketing.

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How to Decide

Reid Hoffman

The metrics from the dashboard are the key inputs for collective decisions. You can always instrument your business and gather metrics, but that doesn’t mean the data you gather will be useful. Just track metrics that help you improve the product. The problem was that Groupon’s revenue growth was a false positive.

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Cracking The Code: Cloudonomics and 2010 Planning for your.

Cracking the Code

SaaS business metrics: why are they different? Global warming: a plague for humanity? Popular Media: the key to viral marketing. Global Warning! ► 06/17 - 06/24. (1). Save the planet! ► 04/15 - 04/22. (1). Don't click on this link! ► 04/08 - 04/15. (1). Software 2.0: ► 03/25 - 04/01. (1).