ConversionXL

APRIL 28, 2020

I got one of those in 2018, mere months after I started at data.world as their first growth marketing and demand generation hire. To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. My initial role was to grow the user base for our free, open-data catalog.

Demand 101

Demand Revenue SQL B2B 101

Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346

Metrics Startup Acquisition SEM 346

Duct Tape Marketing

JANUARY 4, 2024

Our deep dive into the world of email newsletters unveils tactical strategies for transforming subscribers into revenue-generating assets. Key Takeaways: Russell Henneberry provides the tactical strategies to transform subscribers into revenue. Learn crucial metrics for success, from open rates to the quality of subscribers.

Revenue 79

Revenue Advertising Email ChatGPT 79

Startup Professionals Musings

AUGUST 19, 2020

Cash flow is a basic survival metric for every startup. Deferred payments start with stretching the payables period but, more importantly, include giving employee equity in lieu of a higher salaries and negotiating vendor deferred payments out of future revenues. Getting a sales contract before manufacturing inventory.

Burn Rate 310

Burn Rate Hockey Stick Salary Angel Investor 310

Startup Professionals Musings

JUNE 2, 2021

Customers today quickly get beyond these, and put a competitive priority on the experience of others, reflected in reviews and social media, and their own total experience with your sales process, delivery, returns, and support on their schedule. Short-term earnings per share may be low, even as revenues and cash burned are high.

Software Review 355

Software Review Algorithm Global IPO 355

Duct Tape Marketing

MAY 11, 2022

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. One of my favorite episodes who should be your first hire, what's your funding plan, Dr. Lisa Cravin shares her top advice from building spotlight oral. Marketing Podcast with Todd and Laure Fisher. This is John Jantsch.

Metrics 85

Metrics Marketing Software Review Cofounder 85

Both Sides of the Table

JULY 17, 2018

" Revenue doesn't pay your bills, GM does  —  @msuster 2/ Founders obsess with revenue as a vanity metric. Some even grow "bad" revenue just to show growth. But if you want to add some in the comments section on Medium and I’ll make sure to read them.

Founder 242

Founder Dilution Software Review Later Stage 242

Startup Professionals Musings

SEPTEMBER 29, 2018

Cash flow is a basic survival metric for every startup. Deferred payments start with stretching the payables period but, more importantly, include giving employee equity in lieu of a higher salaries and negotiating vendor deferred payments out of future revenues. Getting a sales contract before manufacturing inventory.

Burn Rate 223

Burn Rate Hockey Stick Startup Salary 223

YoungUpstarts

NOVEMBER 19, 2020

EBITDA is the most important profitability metric to consider as many valuations are based on a multiple of this metric. Therefore, the higher your EBITDA is, the higher the price you can demand in the sale of your business. Generally, companies sell for either a percentage of revenues or a multiple of EBITDA.

Exit Strategy 246

Exit Strategy Intellectual Property Valuation Metrics 246

The Startup Magazine

OCTOBER 19, 2020

Similarly, customers are more knowledgeable, aware, and conscious to choose from the variety out there, which slows down the company’s revenue and growth. These days, instead of hiring an MBA from a big university, companies need Data Scientists. These metrics rely on the historical economic activity of the business.

Technical Review 152

Technical Review Forecast Analytics Social Media 152

ConversionXL

JUNE 16, 2022

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. top-of-the-funnel for raising awareness or button-of-the-funnel for driving sales).

Campaign 149

Campaign CTO Marketing Social Media 149

Both Sides of the Table

DECEMBER 27, 2011

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. Hiring more people isn’t always the right answer.

Startup 418

Startup Revenue Technical Review Flash 418

Steve Blank

MARCH 15, 2017

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. And it was going to mention the two words that marketing needed to live and breathe: revenue and profit. Generate end-user demand (to match our revenue goals). All good news.

Startup 310

Startup PR Public Relations Channel 310

The Startup Magazine

JANUARY 17, 2021

Key Performance Indicators (KPIs) is a metric to monitor how effectively a business is accomplishing its specific objective. The metric is useful for measuring the chances a customer would recommend your products or service. Employers use this metric to measure their employees’ loyalty. SALES GROWTH.

.Net 92

.Net Metrics Retention Revenue 92

Hearpreneur

OCTOBER 25, 2023

The expansion of e-commerce should also bring about seeing returns as a strategic lever, similar to how companies used faster delivery to drive customer experience and revenue. First and foremost, consider hiring an attorney to assist you in setting up your business structure, drafting contracts, and establishing store policies.

eCommerce 128

eCommerce Omaha Entrepreneur SEO 128

Both Sides of the Table

NOVEMBER 14, 2017

As a startup in this phase you often raise capital, get press, hire staff and everything feels possible. I always push companies to hire “an operationally focused CFO” during this phase because in order to systematize you need somebody who brings economic rigor to decision making. As an early-stage VC I love this phase.

Operations 286

Operations New York City Technical Review Startup 286

Steve Blank

OCTOBER 24, 2017

— Unremarked and unheralded, the balance of power between startup CEOs and their investors has radically changed: IPOs/M&A without a profit (or at times revenue) have become the norm. Typically, this caliber of bankers wouldn’t talk to you unless your company had five profitable quarters of increasing revenue.

Founder 245

Founder Technical Review CTO Hire IPO 245

Duct Tape Marketing

NOVEMBER 21, 2022

One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. But if we focus on strategy and implementation, the choices you’ll come across are hiring a marketing agency, a marketing coach, a marketing consultant, or a fractional CMO.

Fractional CTO 63

Fractional CTO Small Business Metrics Revenue 63

Startup Professionals Musings

OCTOBER 21, 2023

How do you convince investors that your business model will really work, before you have a revenue stream that exceeds your expenses? Of course, that has be a repeatable event, with enough revenue to sustain the business. Plan for a real revenue model. Word of mouth is not adequate for marketing and sales.

Business Model 273

Business Model Customer Angel Investor Bootstrapping 273

Startup Professionals Musings

OCTOBER 5, 2014

Cashflow is a basic survival metric for every startup. Deferred payments start with stretching the payables period but, more importantly, include giving employee equity in lieu of a higher salaries and negotiating vendor deferred payments out of future revenues. Getting a sales contract before manufacturing inventory.

Burn Rate 262

Burn Rate Hockey Stick Entrepreneur Salary 262

YoungUpstarts

JUNE 10, 2020

Mentioning those blogs can give hiring managers positive vibes about you. Including metrics will tremendously help in increasing the authenticity of your achievements and claims. You may say a vague statement like “Helped to increase revenue,” but it does not show any exclusivity about it. Stats and Numbers.

Java 173

Java Software Review Metrics Naming 173

YoungUpstarts

JUNE 4, 2019

At Wildcat, we recommend benchmarking your startup against the four core architectural pillars of the Traction Gap Framework: product , revenue , team and systems. Revenue Architecture. A comprehensive revenue architecture should be designed to enable a startup to generate and monetize awareness, engagement and usage.

Framework 127

Framework Architecture Cleveland Early Stage 127

Hearpreneur

JANUARY 19, 2022

After having to reduce and rethink our strategy during COVID, we observed that our community and sales have skyrocketed. Although our in-person services were put on hold, our eCommerce products, including virtual services tripled in revenue. Due to that, we decided to widen our client base to increase our revenue.

Entrepreneur 114

Entrepreneur Metrics Technical Review North America 114

Startup Professionals Musings

JULY 17, 2019

As a business advisor, when I bring this up, at best I will hear the defense that you are focused on the strategy of the moment, such as such as how to increase sales, or reach a new market. Strong leaders continually work on a strategy of hiring, developing, and retaining the best and the brightest.

Technical Review 218

Technical Review Revenue Analytics Metrics 218

YoungUpstarts

MAY 24, 2019

At Wildcat, we recommend benchmarking your startup against the four core architectural pillars of the Traction Gap Framework: product , revenue , team and systems. Revenue Architecture. A comprehensive revenue architecture should be designed to enable a startup to generate and monetize awareness, engagement and usage.

Framework 113

Framework Architecture Cleveland Early Stage 113

Up and Running

SEPTEMBER 19, 2018

Financial Summary: Explain your business model, startup costs, revenues, and liabilities to the company. Once you identify your ideal customer, you can tailor your marketing and sales plan to that person. Components of this section include: Your marketing and sales plan. Marketing and sales plan. Milestones and metrics.

Business Plan 154

Business Plan Technical Review Forecast Software Review 154

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Image Source. New visitor vs returning visitor.

Programming 97

Programming Revenue Analytics Software Review 97

Up and Running

NOVEMBER 3, 2021

Both of these are paramount to the running of a business, and while they might seem to have some overlap, they look at two distinct metrics. There are a variety of good cash flow rules to follow for any business, such as keeping an eye on specific metrics that have large impacts on cash flow. Metrics and management.

Balance Sheet 81

Balance Sheet Management .Net Metrics 81

Startup Professionals Musings

MAY 30, 2022

By definition, second-stage ventures generally have 10 to 99 employees and/or $750,000 to $50 million in revenue, and see that as just the beginning. Hire more help than helpers. Switch your attention from product development to sales. Managing business growth is more than metrics. Keep delivering something new and fresh.

Mezzanine 368

Mezzanine Private Equity Bandwidth Metrics 368

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Ask every employee to focus on sales. Shorten the close cycle to grow faster.

Startup 335

Startup Social Media Metrics Viral 335

Steve Blank

FEBRUARY 26, 2020

There are two reasons to raise money: You have a killer idea that is only partially validated, that you think can get to $50M+ of revenue in 5 years with 80%+ gross margins (if margins are lower, you need a lot more revenue)and you need money to get to product-market fit, or. Not all startups need outside investment to grow.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

Startup Professionals Musings

JANUARY 22, 2021

How do you convince investors that your business model will really work, before you have a revenue stream that exceeds your expenses? Of course, that has be a repeatable event, with enough revenue to sustain the business. Plan for a real revenue model. Word of mouth is not adequate for marketing and sales.

Business Model 414

Business Model Angel Investor Bootstrapping Revenue 414

Startup Professionals Musings

SEPTEMBER 14, 2016

Cash flow is a basic survival metric for every startup. Deferred payments start with stretching the payables period but, more importantly, include giving employee equity in lieu of a higher salaries and negotiating vendor deferred payments out of future revenues. Getting a sales contract before manufacturing inventory.

Burn Rate 120

Burn Rate Hockey Stick Startup Salary 120

leananalyticsbook.com

AUGUST 19, 2012

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58

Metrics Clickthrough Lean Analytics 58

Duct Tape Marketing

DECEMBER 19, 2023

It might be people, some people generate a whole bunch of leads and realize we don't have a great sales process, or we don't have a sales process at all, or we don't have a sales team at all. So simply code for metrics. That's the metrics. The process needs to be set up and planned. That's the process.

Marketing 70

Marketing Software Review Channel Metrics 70

ConversionXL

AUGUST 19, 2020

You wouldn’t hire a brain surgeon to treat your heart condition. a top-line conversion or revenue target) and recognize both teams’ contributions—regardless of which channel generated the most conversions in a given period. You end up with a Venn diagram that aligns shared goals and each team’s secondary metrics. SEO has a role.

PPC 69

PPC SEO Channel Analytics 69

Seeing Both Sides

JULY 11, 2013

I''ve been thinking a lot lately about scaling sales. . Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. How do I build a repeatable, scalable sales process that is like an industrial machine - not a crafts project? 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50