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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

47% of small business owners execute marketing campaigns entirely on their own. But knowing where to spend your time, money, and effort on marketing initiatives can be a complicated process. So why is this important to know as you sift through all the potential marketing channels you could choose from? What is PPC?

PPC 81
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How to Get Your SEO and PPC Teams on the Same Page

ConversionXL

It’s the same for search engine marketing. PPC has a role. Too often, marketers find themselves managing multiple agencies or internal teams, each of which is trying to accomplish their goals. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own.

PPC 69
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The Day In The Life Of Working As A Digital Marketer

YoungUpstarts

Have you ever thought about working for a digital marketing firm ? Maybe you’re just getting started with your career, or perhaps you want to switch roles and delve into the world of marketing. What is Digital Marketing? Digital marketing uses technologies to promote brands’ products and services.

Marketing 264
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Top 7 Marketing Strategies For Automotive Industry 2021

The Startup Magazine

Digital marketing has affected every industry, more so the automotive industry. With car buyers taking on the web to research and consider their buying options, the traditional auto dealer marketing methods, such as radio, newspaper advertisements, and billboards, don’t yield favorable results anymore. Video Marketing.

PPC 145
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

PPC 111
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Marketing metrics are a competitive advantage. But to turn data into insights and money, it’s not enough to simply collect information. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? What is Click-Through Rate?

Metrics 105
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The PPC Metrics You Should Be Tracking And Sharing With Your Team (And How To Automate The Reporting Process)

YoungUpstarts

PPC reports are a critical part of your PPC campaign. They give you insightful information about your campaign, thus helping you make strategic decisions about your overall business marketing strategy. .

PPC 211