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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Vague, high-level goals (such as “improve lead generation,” “increase online sales,” or “attract more customers”) are not specific or measurable enough to define marketing success. In this case, they don’t simply use customers’ names in the email subject line, but provide product recommendations based on that buyer’s shopping history.

eCommerce 129
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How to Turn First Time Customers Into Repeat Customers in 2021

Up and Running

According to research conducted by Bain & Company, an increase in customer retention of a mere 5% can potentially increase a brand’s profitability by nearly 95%. Hyper-personalization can vary from calling a customer by their name to suggesting new products and services based on their previous interaction with your brand.

Customer 154
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The Essential SaaS Metrics for Growth

ConversionXL

Once you can identify a quality lead, it’s time to figure out which sources deliver the most of them. Learn which sources generate the most high-quality leads. Sarah Bottorff , VP of Marketing at Fastspring , has seen companies ignore lead sources in favor of a more general focus on total leads. . .

Metrics 117
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How High-Performing Companies Use North Star Metrics In Practice

ConversionXL

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? Marketing will need to focus on lead generation (new MQLs), and customer success will need to drive retention and feature adoption. Take video platform Loom.

Metrics 120
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Product should be your main channel for customer acquisition, retention and expansion. He explained how lead generation uses a short term, sales-focused strategy. It has extremely low close rates, and high volumes of junk leads. The ROI on relationships is truly incalculable. In-person events FTW!

B2B 94
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Build Success from a Struggling Agency with a Multimillion-Dollar Pivot

Duct Tape Marketing

“We see agencies that are really good at lead generation, for example, they can make that phone ring, but if they’re not good at managing the relationship with the customer, they’re going to leave.” 19:00] What’s the average retention on an agency? [20:28] They started asking us all these questions.

Mexico 71
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. Building loyalty starts with what you do post-purchase and continues with retention emails.

Email 136