deal architect

APRIL 2, 2019

Here we talk about partnering and white spaces in the market. In Part 1, Bruce Cleveland talked about the framework in his new book, Traversing the Traction Gap. Most enterprise vendors now offer their own platforms. Could they use your.

Cleveland 191

Cleveland Marketing Framework Partner 191

deal architect

MAY 1, 2014

Oracle invited me to its Marketing Cloud event in New York City this week. While it was showcasing its growing portfolio of assets like Eloqua, Vitrue, BlueKai, Responsys and Compendium, I was as impressed with the range of conversations the. Innovative Business Uses of Technology'

New York City 255

New York City Marketing New York Portfolio 255

deal architect

MARCH 4, 2019

Here we talk about partnering and white spaces in the market. In Part 1 yesterday, Bruce Cleveland talked about the framework in his new book, Traversing the Traction Gap. Most enterprise vendors now offer their own platforms. Could they use.

Cleveland 150

Cleveland Marketing Framework Partner 150

deal architect

MARCH 2, 2019

Here we talk about partnering and white spaces in the market. In Part 1 yesterday, Bruce Cleveland talked about the framework in his new book, Traversing the Traction Gap. Most enterprise vendors now offer their own platforms. Could they use.

Cleveland 150

Cleveland Marketing Framework Partner 150

deal architect

DECEMBER 4, 2012

When I went to college I learned from Philip Kotler and the five Ps of marketing – product, promotion etc In recent years, it has evolved to the 5 T’s of Marketing. Marketing is all about technology. If you look.

Marketing 239

Marketing Technology Product Software 239

deal architect

JUNE 17, 2016

SAP Marketing has had a rough patch. There was the obnoxious “spokesperson”, Phil that SAP had to hastily take down. There was the balloon imagery around SAP’s cloud. Someone forgot to think about the hot air connotations. There’s all the.

Marketing 150

Marketing Cloud Software 150

deal architect

MARCH 31, 2014

My friend Phil Fersht laments outsourcers are poor marketers. Marketing is easy if you are delivering standout solutions to customers. Amazon does not need brag too much because most customers have seen it has a track record of price reductions. Offshoring (other vendors) Outsourcing (IBM, Accenture, EDS) Outsourcing (other vendors)'

Offshore 191

Offshore Marketing Customer 191

deal architect

APRIL 3, 2016

Just before I had flown up to New York for the Infor Innovation Summit, I had interviewed Malcolm Frank, EVP of Strategy at Cognizant about trends he is seeing in the outsourcing and software markets. Malcolm talked about what he.

Software 150

Software New York Marketing Cloud 150

deal architect

JANUARY 6, 2014

My kids introduced me to Pei Wei over the holidays. Chang’s “Asian Diner” concept in a growing number of neighborhoods. Both have one near their campuses and are regulars. I overheard my daughter excitedly talk to my wife. Industry Commentary'

Marketing 207

Marketing 207

deal architect

AUGUST 13, 2019

(Sir) Jony Ive recently left Apple to start his own design studio. On his heels, Marcus Engman with a similar role at Ikea is doing the same, and he has an interesting value proposition “I want to show there’s an.

Design 191

Design Product Marketing 191

deal architect

MAY 6, 2014

We are still a long ways from where the Apple CEO shows off a new product and the supply chain and partners have long been working on it and several million units and related apps are delivered to customers within. Cloud Computing, SaaS'

Software 286

Software Cloud Marketing Partner 286

deal architect

MARCH 29, 2012

The first 15 seconds of AT&T’s “network of possibilities” commercials like the one below, always remind me of IBM’s long running Smarter Planet commercials. And they similarly raise in my mind the question: How much of the technology in the.

Marketing 220

Marketing Networking Technology 220

deal architect

APRIL 4, 2012

My wife asks me “Is Cisco an innovative company?” And I respond “Yes”. Wow, they make great robots and cars and music.” And I go, “not the Cisco I know” So, she shows me the commercial below. Hey, if AT&T.

Marketing 210

Marketing 210

deal architect

MARCH 14, 2016

This time it is Steve Mann, former CMO of LexisNexis North America and who now leads AbleBrains LLC, a digital marketing consultancy. This continues a series of columns from practitioners I respect. The category "Real Deal" describes them well.

North America 150

North America LLC America Marketing 150

deal architect

MAY 13, 2012

“Is it just us, or does the outsourcing sector evolve much slower than other tech sectors?” asked a client recently. Yes and No” I replied. Many companies sign multi-year contracts, then renew with incumbents so there is a definite feel.

Marketing 170

Marketing Offshore 170

deal architect

NOVEMBER 13, 2019

I am a customer and market analyst and tend to not attend too many earnings calls or Wall Street presentations. But I made time to listen to the SAP presentation yesterday. It was a coming out event for the 2.

Marketing 70

Marketing Customer Cloud Software 70

deal architect

SEPTEMBER 5, 2013

It’s good to see my friends Dennis Howlett launch Diginomica, David Vallente at Wikibon, Ray Wang at Constellation, Phil Fersht at Horses for Sources and others expand their firms, Michael Cote join 451 Research. These alums of Forrester, Aberdeen, ZDNet, Industry analysts (Gartner, Forrester, AMR, others)'

Marketing 236

Marketing 236

deal architect

APRIL 6, 2011

Ok, so the title may sound strange as we brace for another round of telecom consolidation via ATT-T-Mobile. But as I recently reviewed family and business telecom expenses for tax filings, I was impressed that AT&T and Verizon are on.

Marketing 225

Marketing Mobile 225

deal architect

FEBRUARY 10, 2010

So, they finally run a Super Bowl ad which costs zillions to air and end it with the phrase “Search On”. The ad showcases maps, voice, flight tracking, translate and other Google services and everything is clubbed under “Search”?

Marketing 170

Marketing Search Cost 170

deal architect

FEBRUARY 24, 2024

I watched a replay of a webinar run by Carter Lusher and Duncan Chapple which focused on Gartner’s and Forrester’s recent earnings and their influence on technology markets. Both Carter and Duncan are long term watchers of IT Analyst Firms.

Technology 305

Technology Marketing 305

deal architect

FEBRUARY 19, 2019

While much of the content is focused on SAP, its customers and its competitors, sprinkled throughout the book are glimpses of a rapidly changing enterprise apps market. I am reviewing the latest typeset draft of my next book. Anshu Sharma.

Software Review 191

Software Review Customer Marketing Software 191

deal architect

JUNE 30, 2022

I have spent a lifetime watching new market segments emerge, mature, get disrupted, morph and consolidate. The energy sector is going through a massive disruption and renewal. If I were building a 'magic quadrant" I would factor wind, solar, tidal,

Mobile 370

Mobile Marketing Green Vertical 370

deal architect

JULY 20, 2012

A couple of weeks ago, I wrote Improving Incumbency is the best innovation This week, I saw two very contrasting vendor approaches to tackling the incumbent efficiency issue. IBM whose 85% of revenues defines “incumbency” – from software, data centers,

Marketing 170

Marketing Revenue Software 170

deal architect

JANUARY 25, 2024

He is in constant touch with entrepreneurs in the EU discussing go-to-market, operational metrics. For the 112th episode of Burning Platform we have Ton Dobbe of Value Inspiration. Ton and I regularly participate in our respective podcasts and video series.

Entrepreneur 170

Entrepreneur Metrics Video Operations 170

deal architect

DECEMBER 21, 2022

Tom Peff in Product Marketing kicked. As we have moved to virtual briefings, I have increasingly been excerpting short video segments (with permission) as part of my Analyst Cam series. We are running a series of posts on Workday’s Industries.

Vertical 273

Vertical Analytics Video Marketing 273

deal architect

MARCH 27, 2023

In the 83nd episode of Burning Platform, we host Sandy Lo and Pooja Mittal in the marketing team of Zoho and they talk about the elaborate planning and logistics it took to host the Truly Zoho analyst event in Chennai.

Hosting 370

Hosting Marketing 370

deal architect

APRIL 1, 2024

Paul Greenberg invited me to one of his video channels to “analyze the industry analyst market” especially in a time of so much change. Watch the whole conversation below. We cover a lot of ground: The history and evolution of.

Channel 170

Channel Video Conversion Marketing 170

deal architect

JUNE 22, 2023

This time it is Sven Denecken, Chief Marketing and Solutions Officer for SAP Industries and Customer. As we have moved to virtual briefings, I have increasingly been excerpting short video segments (with permission) as part of my Analyst Cam series.

Video 195

Video Customer Marketing Vertical 195

deal architect

NOVEMBER 9, 2023

I got to know Malcolm in strategy and marketing leadership roles and as President of Digital Business. For the 105th episode of Burning Platform we host Malcolm Frank, who is now CEO of TalentGenius and is active on several boards.

Hosting 170

Hosting Leadership Marketing Vertical 170

deal architect

MARCH 9, 2024

For the 114th episode of Burning Platform we host Sandra Lo, Global Corporate Communications Head at Zoho and Mariana Nino, Manager of their new McAllen, TX office, which represents their ethos of global expansion in many growing markets but also.

Global 186

Global Hosting Management Marketing 186

deal architect

DECEMBER 20, 2022

Yesterday, Tom Peff in Product Marketing. As we have moved to virtual briefings, I have increasingly been excerpting short video segments (with permission) as part of my Analyst Cam series. We are running a series of posts on Workday’s Industries.

Vertical 195

Vertical Analytics Video Marketing 195

deal architect

JUNE 5, 2023

I shared in this post that our research agenda is tracking four large software and services markets – vertical “edge” applications, applications for fast-growing global economies, custom development using low and no-code tools and Generative and other AI. The interest.

Generative AI 284

Generative AI Vertical Global Customer Development 284

deal architect

SEPTEMBER 5, 2023

Head of Marketing for UK and EU and Ali Shabdar, Regional Director of MEA. In this 98th episode (and 99th tomorrow) of Burning Platform, we host 3 Zoho global executives: Carla Garcia, Head of Latin America; Suvish Viswanathan. Zoho announced.

Global 221

Global America Hosting Marketing 221

deal architect

AUGUST 8, 2021

A few months ago, Cognizant asked a few market watchers to look at how we would live, work and learn differently as a result of the 2020 pandemic. Our forecasts were published in 16 themes in their Timeline of Next.

Forecast 397

Forecast Marketing 397

deal architect

SEPTEMBER 6, 2023

Head of Marketing for UK and EU and Ali Shabdar, Regional Director of MEA. In this 99th episode (and 98th yesterday) of Burning Platform, we host 3 Zoho global executives: Carla Garcia, Head of Latin America; Suvish Viswanathan. Zoho announced.

America 195

America Global Hosting Marketing 195

deal architect

MAY 29, 2023

Tim has served as CIO and in senior IT roles with many organizations and brings that pragmatism to his market research. In the 91st episode of Burning Platform, we host Tim Crawford, founder of the research and advisory firm, AVOA.

Software 221

Software Hosting Founder Marketing 221

deal architect

FEBRUARY 4, 2020

I requested Alan Alper, VP Corporate Marketing, keep good notes on everything he observed during this year's event. Cognizant is a regular at the annual WEF event in Davos, Switzerland. Here's an excellent ground level report - you can feel.

Switzerland 482

Switzerland Conversion Marketing Global 482