Startup Professionals Musings

JUNE 6, 2011

Yet, in today’s world of information overload, marketing and selling skills are critical to the success of every startup. Generate leads using social media, but don’t rely on it alone to make sales. Facilitate a transition to a private environment for closing a sale. A good entrepreneur is not necessarily born a good salesman.

Sales 234

Sales Entrepreneur Sales Cycle Matching 234

Both Sides of the Table

OCTOBER 4, 2009

Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1. They like to feel like they compared your solution to something else on the market. The real test of sales and the topic of my post is “why buy now.”

Sales 319

Sales Sales Cycle Startup Reputation 319

Steve Blank

AUGUST 15, 2016

Andela selects and trains world-class tech talent from Africa and matches them with U.S. We assumed we had product-market fit and all we had to do was keep selling. We were charging a really high up-front annual fee to these providers and the end result of that was a pretty long sales cycle. We thought we figured it out.

Cofounder 143

Cofounder Entrepreneur Africa Sales Cycle 143

ConversionXL

MARCH 6, 2019

The growth of B2B video marketing. Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. Several versions of a video, for example, might target a segment of your customer base or be part of an account-based marketing strategy. An eMarketer study estimated that, in 2018, 25% of U.S.

Video 129

Video B2B Technical Review Campaign 129

Brandanew

DECEMBER 21, 2015

ECommerce sales during Christmas tend to see a big surge as customers prefer the quietness of at home shopping compared to the hassles of finding parking and a store full of people. To make sure you aren’t losing out on valuable sales, advanced planning and a good strategy is vital. You’ve got this! Start here.

eCommerce 100

eCommerce Sales Social Media Campaign 100

Up and Running

MARCH 8, 2017

One great way to do this is by staying in touch with B2B customers even after you’ve made the sale. The same 2014 TAB B2B sales survey found that 93 percent of business owners rely on third-party reviews when making purchasing decisions. Instead of creating a sales brochure, create a white paper.

B2B 109

B2B Sales Sales Cycle Social Media 109

Steve Blank

AUGUST 15, 2016

Andela selects and trains world-class tech talent from Africa and matches them with U.S. We assumed we had product-market fit and all we had to do was keep selling. We were charging a really high up-front annual fee to these providers and the end result of that was a pretty long sales cycle. We thought we figured it out.

Cofounder 120

Cofounder Entrepreneur Africa Sales Cycle 120

ConversionXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. What is account-based marketing? In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained.

Customer 98

Customer Marketing Channel Acquisition 98

Duct Tape Marketing

APRIL 5, 2023

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. Questions I ask Mike Rhodes: [02:17] In the last couple of years, what are the biggest changes in digital marketing? [04:45]

Advertising 83

Advertising Analytics San Diego Networking 83

Austin Startup

SEPTEMBER 18, 2017

A CTO will guide your product strategy, market validation, architectural decisions, process optimization, recruiting, and hiring. If outward facing, they will attend important sales calls and speak to the technology strategy and vision. I have also included quotes from Austin CTOs to give you additional perspective.

Fractional CTO 54

Fractional CTO CTO Hire CTO Technical Review 54

Austin Startup

APRIL 17, 2017

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. This position will provide sales, negotiation, CRM and inbound/outbound outreach experience.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Startup Professionals Musings

JANUARY 13, 2017

Yet, in today’s world of information overload, marketing and selling skills are critical to the success of every startup. Steelman does a good job of outlining the key selling steps that separate great sales people from the rest of us. Generate leads using social media, but don’t rely on it alone to make sales.

Sales Cycle 120

Sales Cycle Social Media Matching Differentiation 120

ConversionXL

MAY 1, 2019

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. The truth is less clear cut, especially for marketers. Craft marketing materials that resonate with multiple stakeholders. The second study, however, unearths a critical point, especially for marketers.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Cracking the Code

NOVEMBER 10, 2009

As the first segment to emerge in scale and the most application oriented, SaaS has lead the market to date with the largest market size, highest gross margins, and highest per-seat pricing. Study the Sales Learning Curve and Only Invest behind Success (more.) Leverage the cloud everywhere you practically can (more.)

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

YoungUpstarts

SEPTEMBER 2, 2015

One of the most important factors is timing of marketing and sales outreach. At OptifiNow we have created the following tips businesses can use to improve the timing of sales outreach to boost results: 1. Analyze current sales outreach timing. Organize sales collateral. Begin building the master sales calendar.

Customer 100

Customer Sales Cycle Campaign Social Media 100

Startup Professionals Musings

AUGUST 24, 2012

Yet, in today’s world of information overload, marketing and selling skills are critical to the success of every startup. Generate leads using social media, but don’t rely on it alone to make sales. Facilitate a transition to a private environment for closing a sale. A good entrepreneur is not necessarily born a good salesman.

Product 227

Product Sales Cycle Matching Social Media 227

Austin Startup

NOVEMBER 12, 2017

The decision is yours as to how you package up your offering in a way that matches your goals. If you have a sales model that involves relationship selling to high-level decision makers, you can be sure they would prefer a detailed proposal from you with a request to “sign here.” Decide to think big and ask big.

Term Sheet 48

Term Sheet Technical Review Due Diligence Merger 48

ConversionXL

APRIL 7, 2021

Account-based marketing plays a critical role in the growth of many businesses across a variety of industries. However, many marketers often rely on ABM when it may not be the best fit. In addition, what worked for account-based marketing even just a few months ago, may not be the most optimal strategy for marketing today.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

MARCH 20, 2019

Choosing the right account-based marketing software can be a messy process. Deliver tailored marketing and sales messaging to those people. As Steve Watt details in his course on account-based marketing , a pilot program is an essential starting point for account-based marketing. Forrester’s market leaders.

Software Review 117

Software Review Software Marketing IP 117

Up and Running

SEPTEMBER 10, 2020

Segment your potential market. One of my pet peeves is seeing an obnoxiously large hundreds of billions or trillions of dollars sized market identified for a company starting up with no further breakdown. You have to trim that down and show what segment of the market you can realistically hope to commandeer within five years.

Business Plan 124

Business Plan Elevator Pitch Equity Private Equity 124

Startup Lessons Learned

APRIL 14, 2009

For a startup, having great sales DNA is a wonderful asset. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. But here’s where a truly great sales artist comes in. They are closing orders.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Duct Tape Marketing

APRIL 11, 2022

Referral Programs: A Guide for Small Business written by John Jantsch read more at Duct Tape Marketing. Running a business is hard But with a good referral program it doesn't have to be As a small business owner you are probably thinking about helping your current customer or trying to figure out how to increase sales.

Programming 87

Programming Small Business Advisory Board B2B 87

Duct Tape Marketing

FEBRUARY 22, 2017

The One-Week Social Selling Action Plan written by Guest Post read more at Duct Tape Marketing. Think back to a sales situation with a friend of a friend, one where you started with a huge trust advantage: how much smoother and faster was the process? Where is there market growth? The strategy in a nutshell.

Curation 44

Curation Lead Generation Technical Review Email 44

Duct Tape Marketing

OCTOBER 21, 2014

How To Avoid the 3 Most Costly Mistakes When Using Google AdWords written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Adam Lundquist– Enjoy! . Mistake One: Keywords In Broad Match.

Philadelphia 68

Philadelphia Cost Matching PPC 68

Duct Tape Marketing

NOVEMBER 17, 2022

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Debbie Howard. In this episode of the Duct Tape Marketing Podcast , I interview Debbie Howard. Take The Marketing Assessment: Like this show? Duct Tape Transcript.

Differentiation 74

Differentiation Sales Cycle Audio Networking 74

K9 Ventures

AUGUST 13, 2010

It wasn’t that they didn’t want to pay, but for anything above a certain dollar amount, it had to be a committee decision, and Universities are a notoriously bad market to crack (probably second to the government). Does it change as you open new market segments or territories? What should the price be?

Revenue 72

Revenue Developer Java Customer Development 72

ConversionXL

DECEMBER 7, 2016

The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available. This means you have to generate awareness and demand yourself, before you get that sale. Track Sales Wisely. Parental status.

PPC 48

PPC B2C B2B Sales Cycle 48

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. Attribution takes marketing analytics a level—or a couple levels—deeper. No marketing attribution model is perfect.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

NOVEMBER 5, 2020

I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. What other content marketing challenges are you facing?”

PR 120

PR B2B Lean Audience 120

ConversionXL

APRIL 10, 2019

One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. ABM campaigns dedicate resources and time toward only a few prospects, and enterprise-level leads often have long sales cycles. Customer Match In Google Ads. Image source ).

PPC 131

PPC Campaign Marketing Sales Cycle 131

ConversionXL

APRIL 3, 2018

#CXLLive speaker @HanaAbaza talking change and driving growth thru better marketing @Shopify #digitalmarketing #betterleadgen pic.twitter.com/mZhn60TUW2. Marketing can polish a turd. Positioning isn’t something marketing makes up, it’s something marketing uncovers. match the brand ethos, congruent with the website.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

MAY 19, 2016

Gone are the days of simple funnels and so there are many external factors that influence a purchase decision, such as content marketing or social media. While McKinsey talks of profound changes … Marketers have long been aware of profound changes in the way consumers research and buy products. Get all that data in one place.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

MAY 14, 2019

Then, select your marketing objective, or opt for a campaign without a goal. Marketers know that personalization —when done right—has a positive impact. There are even PPC strategies for account-based marketing.). In-market audiences. You can also combine in-market audiences with remarketing audiences. .

Campaign 133

Campaign Audience Channel Metrics 133

ConversionXL

DECEMBER 8, 2015

In a simple example, if you were to test a checkout path and wanted to test the button color in the car, you would change the buttons on all pages in the checkout to match. Alternatively, testing individual pages would produce inconsistency throughout the path that could decrease sales and outweigh any improvement from the change.”.

Conversion 48

Conversion Analytics Matching Cost 48

ConversionXL

APRIL 10, 2020

The T-shaped model: wide knowledge across marketing—and, ideally, the business—with deep expertise in a few areas. The best marketing teams in the world today,” Joanna Lord told the audience at The Inbounder, “have T-shaped, domain-agnostic talent.”. T-shaped teams just move faster and smarter.”. What’s the value of that?

Hockey Stick 68

Hockey Stick Analytics Channel Sales Cycle 68

ConversionXL

NOVEMBER 13, 2019

I asked more than a dozen successful agency CEOs to share how they’ve navigated critical moments—getting started, landing (and keeping) clients, scaling teams, and marketing their agency. Bill Sebald of Greenlane Marketing explains: Bill Sebald, Greenlane Marketing: “I had a network of people I built through previous jobs.

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

FEBRUARY 19, 2012

Probably a good indicator that they don’t take email marketing seriously. The bigger the positive impact of your lead magnet, the better push you have given the prospect down your sales funnel. And eventually you will ask for the sale. When should you ask for the sale? How to test the length of the sales cycle.

Email 131

Email Sales Cycle Minnesota Sales 131