ConversionXL

NOVEMBER 14, 2013

This post is based on my keynote presentation at Mesh Marketing last week. However, only 11% of marketers use data to make business decisions today. Research shows that marketers are spending pennies on their conversion efforts. What about PPC? 2014 is almost here. How to make much more money in the coming year?

PPC 123

PPC Analytics Conversion SEO 123

Hearpreneur

FEBRUARY 13, 2022

As a result, businesses will require digital marketers to assist customers in understanding their new or modified offerings. Experiential marketing campaigns, such as live streaming of events, may attract a big audience to a business. As a result, marketing techniques must be altered to accommodate this new sort of search language.

Artificial Inteligence 114

Artificial Inteligence Software Review Technical Review Entrepreneur 114

YoungUpstarts

NOVEMBER 10, 2020

A/B testing Facebook ads is a marketing experiment. However, some marketers prefer to leave this open-ended and allow the data to reveal which gender and which age group is most receptive to the ads. Facebook provides a very detailed guide for marketers on how to set up ads for their business pages. Biggest A/B Testing Mistakes.

Utah 246

Utah Campaign Audience PPC 246

crowdSPRING Blog

MAY 1, 2013

Many small business owners and young entrepreneurs are intimidated by marketing. There’s a good reason for this: marketing is expensive, can be time-consuming, and can be a waste of time. But marketing, when planned and executed correctly, can also lead to more sales and revenue. Online Marketing. Email Marketing.

Small Business 107

Small Business Marketing Affiliate PPC 107

YoungUpstarts

NOVEMBER 7, 2018

There are numerous marketing strategies to choose from to help grow your budding company. Many companies make presumptions about their customers, which can lead to ineffective marketing campaigns that provide little return on their investment. In the long run, this profile will help with digital marketing endeavors. Billboards.

Customer 127

Customer PPC Startup Advertising 127

ConversionXL

MAY 29, 2013

But now that it’s getting more and more difficult to make money via AdWords and other PPC channels, boosting conversion rates on your landing pages is more important than ever. 7 You’re using cheesy stock photos. Cheesy stock photos hurt your credibility and show the world you’re… ignorant.

PPC 132

PPC Mobile Conversion Stock 132

ConversionXL

JULY 11, 2016

Amy Harrisson – The Science of Screenwriting for Online Marketers and Copywriters. Use marketing to amplify your product. Stacey MacNaught – Nobody Pays the Bills in “Social Shares” – Content Marketing That Delivers Tangible Value. All PPC channels will work for you if you stop using brute force.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

MARCH 3, 2016

What this report will tell you: The larger your company is, the more likely it is that your growth / marketing team operates in silos. That can inform your content, SEO and PPC strategies. PPC Custom Reports. PPC Campaign Goal Performance. PPC Keywords. Who created the report: Avinash Kaushik created this report.

Analytics 48

Analytics Customer PPC Metrics 48

YoungUpstarts

NOVEMBER 24, 2014

You might not have enough inventory in stock, which would result in lost sales. This will help you determine your inventory, workforce, payroll, equipment and marketing needs, to name a few. Staff Up and Stock Up. Another thing that shoppers expect, particularly on Black Friday, is for the items you are selling to be in stock.

PPC 193

PPC Advertising Louisiana Sales 193

Entrepreneurs-Journey.com by Yaro Starak

MARCH 10, 2011

Pay Per Click Advertising (PPC) We didn’t have the slightest idea about search engine optimization (SEO), so we focused on PPC to drive traffic to our website. If you ever get into PPC, make sure you spend ample time studying quality material discussing what it is and how to execute it effectively.

Technical Review 71

Technical Review PPC Due Diligence Exit Strategy 71

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Marketer, is not spent with data you''ll fail to achieve professional success.]. Small data.

Metrics 166

Metrics Marketing Search SEO 166

Entrepreneurs-Journey.com by Yaro Starak

MAY 25, 2011

With some lucky breaks I found myself in the world of Internet marketing and I have never looked back. Internet marketing has allowed me to have the lifestyle I always wanted, but I thought was only reserved for an exclusive few or the rich and famous. There was no market research! See anything wrong with this approach?

Product 87

Product PPC Marketing Affiliate 87

ConversionXL

NOVEMBER 13, 2015

Once you understand the theory, you can begin to apply it to PPC ads, landing pages, etc. The best marketing – and the best copy – is not about duping the reader into believing something, but about amplifying their need, alleviating their fear and exciting them to action. The audience has changed. The society has changed. A print ad?

Greece 48

Greece PPC Audience Retention 48

ConversionXL

APRIL 14, 2016

On the email marketing front, Whirlpool went from four separate CTAs down to just one and improved their campaign’s click-through-rate by 42%. If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. Every page or email must have a single target market…just one.

Conversion 48

Conversion Technical Review Audience PPC 48

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. You can personalize just by understanding the markets. E.g. Message match / headline match from PPC ad to landing page. Combine the brand marketing manager and the data analyst.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

AUGUST 14, 2019

Over the last 18 months or so, Google Data Studio has evolved from an appealing but clunky application to a tool that we recommend to any digital marketer. Whether you’re an agency or an in-house marketer, being able to demonstrate the value of what you’re doing is essential. As their PPC agency, we had to justify this dip.

Analytics 123

Analytics Metrics eCommerce Search 123

ConversionXL

SEPTEMBER 3, 2019

When most marketers think about a value proposition, they’re thinking of the 10,000-foot-view—an overall company value proposition. And understanding the value prop at each level will make you a more effective—and perhaps more fulfilled—marketer. The core job of marketing is to discover and articulate that value. Not convinced?

PPC 117

PPC Advertising Database Bankruptcy 117

discuss.joelonsoftware.com

NOVEMBER 1, 2010

After 14 years of trying to do most of it myself, Im ready to build a team, and aggressively build market share in a niche that I believe my competitors have neglected. In particular, I want to bring on a full-time marketing person, and a full-time developer. 2- You could also look at setting up an affiliate marketing program.

Sweat Equity 40

Sweat Equity Equity Angel Investor Affiliate 40

conversionxl.com

SEPTEMBER 10, 2013

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. Most startups fail. Facts about your customers don’t come from your friends and families.

Customer Development 60

Customer Development Conversion Developer Customer 60

ConversionXL

JULY 10, 2014

While this is useful, it doesn’t give you a complete picture of how you are perceived in the overall market. In the end, they decided not to highlight their 250,000 customers & decided to stick with stock photos of fake customers to keep with the more standard “professional” feel. image source.

Software Review 72

Software Review Lead Generation Design Campaign 72

Entrepreneurs-Journey.com by Yaro Starak

MARCH 25, 2011

Eventually the Internet came along and the Trading Post no longer commanded the secondhand market like it once did (though it did successfully transition online). At first I stocked the website with my own cards, and eventually added retail “sealed&# (unopened packs of cards) by buying product at wholesale from a company in Sydney.

Affiliate 112

Affiliate Internet Software Review Advertising 112

Duct Tape Marketing

MARCH 14, 2013

Thursday is guest post day here at Duct Tape Marketing and today’s guest is Gregg Schwartz. And old saying in investing is “diversify, diversify, diversify” – you don’t want to put all your eggs in one basket by investing all of your money in one company’s stock. Outbound lead generation: Go find your ideal target market.

Lead Generation 66

Lead Generation B2B Portfolio Sales Cycle 66

searchengineland.com

MAY 30, 2012

B2B Search Marketing. In House Search Marketing. Search Marketing Toolbox. What is Social Media Marketing. How To: Social Media Marketing. Social Media Marketing Library. Our Social Media Marketing Events. More At Marketing Land. How To: Search Marketing. How To: Social Media Marketing.

SEO 54

SEO SEM Social Media Search 54

ConversionXL

MAY 2, 2019

An advertising pixel such as a Facebook pixel can help improve sponsored marketing to track conversions and indicate the most effective ads to target customers. Blenders drives traffic to the page with PPC ads and has also integrated the page into support tickets. Image source ).

eCommerce 133

eCommerce Conversion Hosting Sales 133

Entrepreneurs-Journey.com by Yaro Starak

JUNE 9, 2011

This means that they can’t hope to base a business on marketing cool, cutting-edge products, or towards the consumer market rather than the B2B (business-to-business) market. Will our buying psyches remain unscathed or will we always be doubtful of the stock market and the volcano that is the U.S. economic system?

Oklahoma 76

Oklahoma Stock B2C PPC 76

Software By Rob

MAY 4, 2009

If you want to stock products yourself (I am vehemently against this), you will need a garage or other large space, thousands of dollars in up-front inventory, and you will spend hours packing boxes and running to the post office…this is not work for a Micropreneur. 2 recession marketing monkey on 05.05.09 at 6:01 am Great post!

Product 35

Product Software Review RSS Software 35

ConversionXL

NOVEMBER 14, 2011

A landing page is the first page that visitors see after clicking on your banner ad, PPC ad, or promotional email. If your banner or PPC ad said „Breakthrough meditation system“, then this phrase should also be included in the headline of your landing page. Cheesy and badly photoshoped stock photo. A benefit oriented headline.

PPC 116

PPC Campaign Audience Conversion 116

ConversionXL

SEPTEMBER 30, 2020

Single-channel attribution models don’t reflect reality, but marketers continue to make decisions based on these outdated models. Even on one device, a cross-browser experience completely ruins web and marketing analytics as we know it now. Most marketers don’t even know about the signed exchange. Fully predictive approach.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Up and Running

APRIL 5, 2016

“It’s always a bonus to be able to leverage coverage and information with paid advertising—be it social, PPC, or traditional,” says Erin. Do some market research to determine which paid advertising channels are your best bet, whether that be pay-per-click advertisements, traditional offline marketing, or a combination of these methods.

Social Media 60

Social Media Elevator Pitch Guerilla Campaign 60

ConversionXL

NOVEMBER 14, 2011

A landing page is the first page that visitors see after clicking on your banner ad, PPC ad, or promotional email. If your banner or PPC ad said „Breakthrough meditation system“, then this phrase should also be included in the headline of your landing page. Cheesy and badly photoshoped stock photo. A benefit oriented headline.

PPC 82

PPC Campaign Audience Conversion 82

ConversionXL

APRIL 9, 2013

If you’re using landing pages to drive PPC traffic to, and you want them to buy something – you’re probably using one too (or should!). Design is half the marketing and sales. My guess is that the better version in those case is one with automatic sliders, stock photos and perhaps some flash here and there.

Sales 133

Sales Design PPC Video 133

ConversionXL

MAY 27, 2020

For instance, here’s a post comparing PPC vs. SEO for startup marketing. Myriad sites use ugly stock photos. You’ll also have to hope that you’re able to contact B2B marketers who understand why links matter, and you may be asked to provide something in return. (As Cons of unlinked brand mentions.

B2B 142

B2B Social Media Email Campaign 142

ConversionXL

JUNE 3, 2014

But there are a lot of similar solutions on the market. Let’s imagine I’m running a chain of gyms and to get more people signing up I have set-up a PPC campaign with the goal of getting potential customers to click through to the next page where they can select a gym and sign up for a membership. Ready to “Start writing?”.

Conversion 132

Conversion Design Restful Web 132

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Take the market and break it down into smaller chunks. If you’re looking for a designer, engineer, or biz marketing guy – go to meetups / conferences that those people would go to. Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

JANUARY 2, 2012

If you’re doing paid advertising (PPC, banners etc) to drive traffic here, it’s important that the visuals and the message in the ad and on this page are the same. Don’t just say “many new products in stock” Show the actual new products instead of the banner. Are you marketing to my existing patients?

Conversion 83

Conversion Video Georgia SEO 83

marketingland.com

OCTOBER 8, 2012

Search Marketing |. Email Marketing |. Affiliate Marketing. Column: Analytics & Marketing Column. Commodity traders have a saying for this, by the way: “don’t confuse brains with a bull-market.” when market conditions are moving in the direction that gives rise to that in the first place.

Metrics 47

Metrics Analytics Search Affiliate 47

Occam's Razor

AUGUST 28, 2006

Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run). Do you have it in stock? This can be great source of actionable insights.

Metrics 98

Metrics Analytics SEM Campaign 98