Both Sides of the Table

DECEMBER 17, 2013

One of the questions I’m most often asked by CEOs is how to hire sales people. I’ve also written extensively on sales and on which sales execs to hire and how to think about the different kinds of sales leaders. If they’re not buying you need to be marketing to them not selling to them.

Sales Cycle 375

Sales Cycle Sales Technical Review Campaign 375

YoungUpstarts

OCTOBER 22, 2012

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “ Harnessing the power of references and referrals seems like an obvious win. There are certain predictable mistakes companies make that can derail customer reference programs before they ever get off the ground.

Programming 145

Programming Customer Social Media Advisory Board 145

Both Sides of the Table

FEBRUARY 5, 2011

Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. I boil it down to this: sales people are sales people.

Sales 316

Sales Technical Review Matching Hiring 316

The Startup Magazine

SEPTEMBER 18, 2020

More than ever, digital marketing is offering huge advantages to businesses around the world. If you consider how many people are online right now, you should think about how digital marketing could be transformative for your business. Digital Marketing VS Traditional Marketing. Digital marketing methods are trackable.

Marketing 179

Marketing Social Media Technical Review PPC 179

Startup Professionals Musings

APRIL 17, 2022

Very few entrepreneurs have the range of skills and experience to be the solution creator as well as business creator, or operational as well as sales leader. If both of you are experts at software development, even though one loves design and the other loves coding, that still won’t get the marketing done.

Partner 385

Partner Software Review CTO Hire Cofounder 385

Startup Professionals Musings

JANUARY 24, 2021

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Visit reference customers, partners, and vendors. For reference, here is a quick summary of key elements which most investors include in their due diligence process: Key personnel review.

Technical Review 379

Technical Review Due Diligence Term Sheet Bankruptcy 379

ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113

Both Sides of the Table

JUNE 17, 2013

In my first enterprise software company we developed a methodology for sales that we called PUCCKA. Having a methodology instead of just going on random sales visits helped force a bit of rigor and honesty amongst team members about how well or not we thought we were doing. The best sales meetings are discussions. Click here.

Sales 367

Sales Software Review Social Media Customer 367

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Professionals Musings

APRIL 18, 2021

Ask everyone to update their resume, and personally call probable references, so there are no surprises. That means questioning each of these key players, and calling references or prior associates. Size of the market. One of the criteria for a good investment is a large and fast growing “potential market.”

Technical Review 380

Technical Review Due Diligence Term Sheet Angel Investor 380

Up and Running

OCTOBER 29, 2019

Black Friday is just around the corner, and this is a great time to review your sales forecast goals and develop a strategy to meet them through your holiday campaigns. Here are 6 ways your business can build holiday marketing campaigns that help you increase holiday sales this season! Offer special discounts to loyal customers.

Sales 92

Sales Customer Campaign Stock 92

Duct Tape Marketing

FEBRUARY 25, 2020

Designing the Perfect Sales Process written by John Jantsch read more at Duct Tape Marketing. Advances in technology and changes in digital marketing have radically shifted the customer journey. So it’s sometimes unclear where marketing ends and sales begins. Begin with Education. Begin with Education.

Sales 88

Sales Design Channel Technical Review 88

Startup Professionals Musings

JANUARY 30, 2022

There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. Marketing and sales chasm. These days, with all the clutter in the marketplace, the highest cost is usually marketing. Marketing costs can be a deep hole.

Technical Review 375

Technical Review Startup Dilution Early Stage 375

Steve Blank

FEBRUARY 13, 2024

But the product/market fit of this first iteration is a swing and a miss. Marketing and capital expenses (new factory, high R&D expense) were predicated on consumer-scale sales. I got a preview of PhotoCD when I was the head of marketing at SuperMac , a supplier of hardware and software for graphics professionals.

Search 256

Search Marketing Forecast Burn Rate 256

YoungUpstarts

JULY 24, 2017

But for most small business owners, getting there means experiencing a few growing pains, especially when it comes to sales tax compliance. Keep reading to learn five sales tax tips that will help you avoid audits and stay fully compliant with small business tax laws: 1. In many cases, the frequency varies based on sales volume.

Sales 124

Sales Affiliate California Software Review 124

ConversionXL

APRIL 28, 2021

We stopped requiring users to provide an email address upon signing up—which ultimately meant that we ditched our email marketing efforts altogether. In the time since we decided to stop our email marketing, our business has grown exponentially. If I’m being honest, our user base was growing rapidly with email marketing.

Email 151

Email Product Marketing Cofounder 151

YoungUpstarts

NOVEMBER 19, 2020

Approximately 46% to 80% of middle-market sell-side transactions fail to close and, according to Forbes, 8 out of 10 businesses do not sell at all. People refers to the management and employees that are currently employed by the business. Processes refers to operating procedures and employee handbooks.

Exit Strategy 246

Exit Strategy Intellectual Property Valuation Metrics 246

The Startup Magazine

JUNE 29, 2023

In today’s competitive market, having access to accurate and relevant information about potential customers is crucial. Lead identification refers to the process of identifying individuals or organizations that are most likely to become customers or clients. This is where lead identification software comes into play.

Lead Generation 112

Lead Generation Software Review Software Technical Review 112

Austin Startup

JANUARY 20, 2021

In the world of startups, the idea of speed is often mentioned alongside shipping products and executing company-wide sprints but rarely is it discussed explicitly within the function of Sales. It can also rapidly iterate your sales motion, build your sales team, help you win deals, and grow revenue more quickly. It’s up to you.

Sales 64

Sales Startup Sales Cycle Revenue 64

Startup Lessons Learned

AUGUST 28, 2014

Note that summer sale pricing for the conference ends on Monday night, so register now for the best deal possible. Generally, operational excellence is far more important for a VP of Engineering or a VP of Sales than for a VP of Marketing or CFO. Herewith, our introductions. Ben Horowitz, Andreessen Horowitz.

Part-Time VPE 160

Part-Time VPE Sales Lean Cofounder 160

YoungUpstarts

MARCH 3, 2020

Using a variety of proven marketing strategies, contractors can explode their construction businesses and reach more potential clients than ever before. That’s what we’re going to go over in this piece, so sit back, relax, and enjoy all the free gems that we’ve spent years uncovering in our very own marketing. Viral Marketing.

Sales 165

Sales Marketing Social Media Viral 165

The Startup Magazine

JUNE 24, 2019

Customer relationship management (CRM) refers to the activities, strategies, and technologies used by a company to manage their interactions with their existing and potential customers. If you’re looking to provide an excellent sales CRM service to your customers, you need to assemble the best sales team for your business.

Sales 93

Sales Customer Social Media Technical Review 93

Up and Running

OCTOBER 13, 2021

During the last few years, marketers have turned toward more personalized experiences to win customers over. What is personalized marketing? Personalized marketing is when a business delivers individualized content to current and prospective customers. Why is personalized marketing effective?

Customer 118

Customer Marketing Artificial Inteligence Technical Review 118

The Startup Magazine

OCTOBER 12, 2023

For years, traders have tried to predict how markets might react to certain breaking news information, for instance, based on whether those news items could result in particular assets increasing or decreasing in value, according to experienced investor Daniel Calugar.

Algorithm 88

Algorithm Artificial Inteligence Marketing Technical Review 88

Up and Running

SEPTEMBER 14, 2021

Sales is all about how to get more customers, and relationship funnels prioritize establishing a genuine connection with your customers. Relationship funnel vs. sales funnel — What’s the difference? It’s easy to confuse relationship funnels with traditional sales or marketing funnels, however, they differ significantly.

Sales 152

Sales Audience Social Media Email 152

Duct Tape Marketing

MAY 5, 2022

The Role Operations Plays In Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Sara Nay. In this episode of the Duct Tape Marketing Podcast , I interview Sara Nay. Sara is the COO at Duct Tape Marketing, Co-Founder at Spark Lab Consulting, and host of the Agency Spark Podcast.

Operations 56

Operations Marketing Employee Software Review 56

Duct Tape Marketing

DECEMBER 22, 2020

2021 Trends for Small Business Marketing Consultants written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch . In this episode of the Duct Tape Marketing Podcast , I am expanding on the theme of the trend I started last week. Trends for 2021 for Small Business Marketing Consultants.

Small Business 93

Small Business Marketing Technical Review SEO 93

Duct Tape Marketing

DECEMBER 20, 2022

The Definitive Guide To Instagram Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jenn Herman. In this episode of the Duct Tape Marketing Podcast , I interview Jenn Herman. Hello and welcome to another episode of the Duct Tape Marketing Podcast. Really, really eye-opening.

Marketing 96

Marketing Social Media Video Technical Review 96

YoungUpstarts

JANUARY 12, 2021

The term ‘sales productivity’ refers to the phenomenon of maximizing the company`s sales result while minimizing the resources expended. Here, the term ‘resources’ include anything involved in the process of sales generation such as cost, efforts, time, number of employees and technology.

Sales 207

Sales Product B2B Software 207

The Startup Magazine

FEBRUARY 1, 2023

No matter the terminology you use — pre-landers, presell pages, or gateway pages — website bridge pages are a valuable marketing tool that helps qualify leads, rather than simply converting any visitor who discovers a landing page. Bridge pages act as a buffer between the referring traffic source and the landing page.

Advertising 156

Advertising Finance Technical Review Conversion 156

Up and Running

DECEMBER 1, 2020

This data is invaluable and serves as a visual reference that you can work to when looking at improving your website. Conducting this quite simple test can make a difference in a sale. A lot of websites don’t employ cross-browser testing as part of their user experience testing suite.

Conversion 90

Conversion Sales Software Review eCommerce 90

Startup Professionals Musings

AUGUST 3, 2022

It refers to multiplication factors that occur when complementary actions or approaches are used together for greater impact. In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. Of course, such actions are equally applicable to businesses at any stage.

Marketing 299

Marketing Social Media Merger Acquisition 299

ConversionXL

JANUARY 18, 2022

Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team. If you spam the non-buyers with sales CTAs, you’ll only annoy them. Brand is your strongest asset.

Marketing 109

Marketing Social Media Non-Compete Audience 109

NZ Entrepreneur

MAY 16, 2019

How are sales?” ” These two questions give a quick pulse check on your current sales health. But the bigger question business owners really need to be asked is, “How’s your sales pipeline?” Because your sales today are the result of the health of your sales pipeline last month. ” Why?

Sales 49

Sales Artificial Inteligence Social Media Database 49

Duct Tape Marketing

APRIL 19, 2013

Over the years one of the great breakdowns in many of the small businesses that I’ve worked with lies in area of sales. Now it might be tempting to conclude that what I referring to is a lack of sales, but what I’m really getting at is a misunderstanding there’s actually a distinction between sales and marketing.

Sales 69

Sales Marketing Lead Generation Semantic 69

Duct Tape Marketing

DECEMBER 13, 2023

Will’s unique background combines mysticism, marketing, and making, creating a rich tapestry of insights for navigating the world of creativity. Connect with John Jantsch on LinkedIn This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign Try ActiveCampaign free for 14 days with our special offer.

Marketing 71

Marketing Conversion Global Community 71