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Merger and Acquisition Due Diligence Checklist

The Startup Magazine

When it comes to mergers and acquisitions, taking due diligence takes center stage. Without proper due diligence, you might find yourself in a serious financial mess. On these lines, this guide is going to take you through the Prolifogy Mergers & Acquisitions Checklist and how to take due diligence.

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4 Things Not To Skimp On When Starting A Business

YoungUpstarts

Marketing and Advertising. For some, it is because they don’t offer a quality product or service, but for many, it is because they don’t put forth consistent marketing efforts. Spend money early on marketing. CRM Software. Customer relationship management software is essential for any business.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Account-based marketing is a team sport. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach.

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28 Surprising Facts to Guide Your Small Business Marketing Strategy

crowdSPRING Blog

Marketing is the bridge between your business and your customers. Marketing covers a wide range of activities. From traditional advertising to social media, online review management to blogging, search engine optimization to direct mail – it’s all marketing. There are many ways to market with a small budget.

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5 Ways Mobile Apps Can Help You Build A Brand

YoungUpstarts

If you’re not using mobile software to get there, you should be. From auditing tools to inventory management, there’s a million and one ways that mobile technology can help you get a better handle on branding without a dedicated team of marketers. Are you trying to construct a brand that consumers will come to know and trust?

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Why Raising Too Much Money Can Harm Your Startup

Both Sides of the Table

You will build out features or expend to platforms — often before you have enough market feedback to warrant it. It forces you to keep salaries reasonable in a market where wage inflation has been the norm for years. Just don’t take the whole tray.” It forces harder decisions about whom you’ll hire and whom you’ll delay.

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Be Honest About Whether Your Product Really Makes a Difference

Both Sides of the Table

Startups in a world of massive markets can be confusing. The law of large numbers, platforms that can make your company blow up unexpectedly and the trendy nature of tech markets can be deceiving. This is why I loved Brad Feld’s recent post about the “ illusion of product / market fit.” Not vanity metrics.

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