Duct Tape Marketing

SEPTEMBER 28, 2017

Sadly, a large percentage of modern businesses fail to unlock the true potential of PPC. Therefore, it’s imperative that PPC campaigns are tailored to suit those parameters. Simply using the same desktop PPC ads will limit success rates due to the variance in touch points between the two mediums. Not Knowing Your Budget.

Advertising 41

Advertising PPC Campaign Audience 41

ConversionXL

MAY 11, 2013

For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. image source. But what if you wanted to go even further? image source. call attempts before moving on. A joint study between M.I.T

Analytics 116

Analytics Phoenix PPC Campaign 116

Entrepreneurs-Journey.com by Yaro Starak

MARCH 25, 2011

There is no doubt that eBay is a fantastic website that represents a huge potential to make money, but in my case I wasn’t keen to build my business there, it didn’t match enough of my criteria. However eBay is a fantastic way to make quick money, even just as a way to turn your old items into cash to start a new online venture.

Affiliate 112

Affiliate Internet Software Review Advertising 112

ConversionXL

NOVEMBER 6, 2015

PPC, SEO, IT, brand, etc.) PPC campaign management for excluding/adding keywords or ad placement.) Basic combination: sales backend, Google Analytics e-commerce, and Optimizely. How to manage it… Always integrate your testing tool with Google Analytics to see if the revenue numbers (mostly) match up. Flicker Effect.

PPC 48

PPC Software Review Technical Review Campaign 48

Occam's Razor

JULY 22, 2013

If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. You want sales, yes. It is also rude. Remember the two questions above.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

MAY 29, 2013

But now that it’s getting more and more difficult to make money via AdWords and other PPC channels, boosting conversion rates on your landing pages is more important than ever. Pre-click message (what the ad says) needs to match post-click message (what people see after they click on the ad). High five! #5 Maybe first name.

PPC 132

PPC Mobile Conversion Stock 132

ConversionXL

MAY 14, 2019

There are even PPC strategies for account-based marketing.). Unlike in-market audiences—which limit your ads to people about to buy—remarketing audiences can keep you top of mind throughout a longer sales cycle. Ultimately, your CTA needs to match the intent and tone for your audience. This post contains video, click to play].

Campaign 133

Campaign Audience Channel Metrics 133

ConversionXL

APRIL 14, 2016

Amazon carried out their own research in this area and discovered that, for every 100ms of page load time, there was a 1% decrease in sales. If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. As evidence of the difference speed can make, back in 2013, Walmart.ca

Conversion 48

Conversion Technical Review Audience PPC 48

ConversionXL

MARCH 20, 2015

So we needed high level content to match the audience + deliver a kickass experience. Is the page part of the sales funnel? Navigation should not match the traditional site, the task they are willing to do on mobile are different. So on mobile visual match and word connect are even more important. So how did it go?

Analytics 48

Analytics Texas Conversion Mobile 48

ConversionXL

JUNE 3, 2014

What goes on in the rest of the page plays a huge role. It stands out from the rest of the page, acts as a visual cue to answer the question Where should I click? Along the way that got interpreted as the de-facto viewing pattern and the rest is history. It’s no different for CTA buttons. image source. Maybe, maybe not.

Conversion 132

Conversion Design Restful Web 132

ConversionXL

NOVEMBER 13, 2019

Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run. We got a great reference, so the sales cycle was extremely short, maybe one call and one email. A genuine interest in helping marketers. .

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run. We got a great reference, so the sales cycle was extremely short, maybe one call and one email. A genuine interest in helping marketers.

SEO 49

SEO Hiring PPC Leadership 49

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages. Field length should match estimated text size. Marketing/Sales optimization funnel. Preferences, intents, etc. Neither should video.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

FEBRUARY 9, 2015

Competitive intelligence data will never match your site's analytics tool. Competitive intelligence tools will never match each other! Competitive intelligence data will never match your site's analytics tool. But if you can't get over Charlie not matching Pooja, I've mentioned the buzzfeed option above.

Metrics 60

Metrics Analytics Non-Compete Search 60