Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Create an integrated conventional marketing and social media strategy.

Social Media 120

Social Media Media SEM Startup 120

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. No more silos!

Analytics 125

Analytics Web Customer SEM 125

Up and Running

MARCH 3, 2021

It is often used interchangeably with SEM, or “Search Engine Marketing.” The most notable difference between PPC advertising and organic digital advertising efforts such as SEO (search engine optimization) or organic social media marketing is how the cost is determined. Let’s get started. What is PPC? PPC or SEO? Which is better?

PPC 81

PPC Small Business Management Advertising 81

ConversionXL

AUGUST 23, 2017

” I had the pleasure of speaking to Dr. Chip about customer journey and innovative service metrics. Metrics should be anchored in part to customer outcomes, not granular processes and practices. ” Robert also shared some stats regarding social media and the customer journey map. ” Click to enlarge. IdeaRocket.

Customer 130

Customer Channel Design Retention 130

YoungUpstarts

SEPTEMBER 10, 2018

Follow them on Twitter and/or other forms of social media, in order to find out about Q&A webinars they host or to contact them directly. More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. Contact accelerator staff.

Programming 124

Programming Chile B2B B2C 124

Duct Tape Marketing

NOVEMBER 15, 2023

17:30] How deep into financials and metrics do you get before taking a client on? [19:01] Because I like to think that the CMO is going to get invited to like, look at the financials and talk about profit and talk about, you know, metrics that, that makes sense. Is like acquisition metrics. Ryan: Sure. I'm much more interested.

Channel 65

Channel Acquisition Framework B2B 65

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. These messages often take the form of email marketing, although other media can also be used.”. Search marketing.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. These messages often take the form of email marketing, although other media can also be used.”. Search marketing.

Social Media 48

Social Media Marketing Analytics Audience 48

Up and Running

JULY 26, 2016

This is when metrics come into play. See Also: The Top 10 Tools for Tracking Your Web Metrics. This optimization results in emails with an open rate greater than 60 percent and a click through rate greater than 20 percent—an unimaginable metric if we were just sending emails blindly. Google AdWords or SEM (expensive).

Revenue 60

Revenue Acquisition Channel Campaign 60

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

This is going to be BIG.

FEBRUARY 26, 2010

Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Steve Blank

APRIL 30, 2009

And the final lesson was that we were keeping score on our packaging with the wrong metrics – it wasn’t about awards, it was about sales in the retail channel. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) Worry about the sales results.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Both Sides of the Table

MARCH 25, 2016

The metrics were good but we wondered how much better they would be when we expanded our product. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. SEO doesn’t just happen – it requires a content strategy, inbound links, relevancy, keyword strategies, etc.

Startup 150

Startup Seed Money DC Software Review 150

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. a live stream with an influencer on social media). If your campaign works and your brand awareness metrics improve, you win. What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

The Next Web

FEBRUARY 13, 2014

With Infusionsoft, it is easy to tag every click, page visit or form a customer completes on your website, social media platform or email you send out. RJ Metrics. Ben Kirshner , Elite SEM Inc. Not only does Infusionsoft allow you to manage customer data, but it also allows you to act on that data in an intelligent way.

Management 123

Management Customer Product Retention 123

Eric Friedman

APRIL 23, 2014

I got a job at Mediacom as a Media Planner, which means planning advertising for clients in areas such as TV, out of home, radio, print, and other mediums. thought to be effective by very hand wavy metrics such as “visibility” and “brand awareness” but it was impossible to really track. It was (and is?)

SEM 83

SEM Advertising Metrics Analytics 83

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). ► 06/17 - 06/24. (1).

Software Review 48

Software Review SEM Marketing Las Vegas 48

crowdSPRING Blog

MAY 1, 2013

We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. To learn more about SEO and PPC marketing, read 10 Practical Small Business SEO and SEM Marketing Tips. Social Media Marketing.

Small Business 107

Small Business Marketing Affiliate PPC 107

This is going to be BIG.

JULY 26, 2011

Show that you know how to target, acquire, and profitably build up a subscription customer base, all while tracking the right metrics, and *boom* you're hired. People have gotten so specialized, that we have people doing nothing but community management, SEO/SEM, PR, etc. In New York City, that just shouldn't happen.

New York City 113

New York City Marketing SEM Acquisition 113

Startup Lessons Learned

MARCH 13, 2009

Start with a five-dollar-a-day SEM campaign. Know what the success metrics are for the launch. We used social media to get alpha users as outlined here during Feburary. the most sensible SEM advice Ive read - discussed in the context of a real situation. So dont combine your product launch with a marketing launch.

San Francisco 168

San Francisco PR Lean Early Stage 168

Cracking the Code

NOVEMBER 10, 2009

Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. SaaS companies use different metrics to calculate renewals. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Posted by Philippe Botteri. at 7:42 PM.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Seeing Both Sides

FEBRUARY 25, 2016

This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization. James Currier, founder of Ooga Labs, identifies three general types of acquisition channels: Owned Media: Email, Facebook, Craigslist, Twitter, Pinterest, Apps.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization. James Currier, founder of Ooga Labs, identifies three general types of acquisition channels: Owned Media: Email, Facebook, Craigslist, Twitter, Pinterest, Apps.

Management 20

Management Analytics Technical Review Framework 20

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs).

Analytics 124

Analytics Metrics SEM Web 124

crowdSPRING Blog

SEPTEMBER 14, 2014

SpyFu is a great tool that allows you to compare your own SEO/SEM tactics against those of your competitors. The traditional page views metric dimply does not provide the valuable information you need when analyzing page performance and making strategic decisions. What’s the implication here?

Small Business 79

Small Business SEM Social Media Mobile 79

crowdSPRING Blog

DECEMBER 14, 2016

Once we settled on a defined conversion, it was much easier to make decisions and look at comparative metrics. If you have a small budget, BuzzSumo has a good product (cheapest option is $99 per month) that can help you identify the content most shared on social media. You can read more about this in a good post by Orbit Media Studios.

SEO 48

SEO Search Engineer Small Business 48

Brandanew

JANUARY 8, 2016

We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. For one these tools are entirely free and they provide a very in-depth look into how your account is performing on social media. Tina Chan, Social Media Manager, GEECL. Carrie Aulenbacher , Author.

Analytics 100

Analytics Social Media Marketing Media 100

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

JANUARY 7, 2007

Redirects are nifty little things, they can direct traffic in a nice way in case links change or if your SEM / Ad / Whatever agency can track data or, in the good old days of web logs, you wanted to capture clicks where you send data off to other websites (domains). 7: Redirects, be aware of them.

Technical Review 93

Technical Review Analytics Web Software Review 93

Startup Lessons Learned

OCTOBER 7, 2008

Customers and prospects are overwhelmed by the number of media and companies clamoring for their attention. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Or if your lifetime value is high enough, you can just keep spending on SEM. On the App Store, the same dynamic is in play.

San Francisco 68

San Francisco Lean Retention SEM 68

crowdSPRING Blog

SEPTEMBER 20, 2010

If you want to learn more about search engine marketing, I suggest you read 10 Practical Small Business SEO and SEM marketing tips. Tips: If you’re spending money on AdWords, you should regularly read Google’s AdWords blog for the latest information about AdWords, useful resources, and tips. Google Analytics. Google Apps.

Small Business 102

Small Business Analytics Social Media Search 102

BeyondVC

MAY 18, 2007

I am not going to dive into the metrics here, but let me say that I still believe we are just in the second inning of this shift from offline to online advertising and that we should start looking for the next battleground.

Internet 60

Internet RSS SEM Advertising 60

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. The book contains a cd with six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. [If Bonus: Interactive CD.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

FEBRUARY 26, 2008

Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want). Competitive Intelligence Analysis: Metrics, Tips & Best Practices.

Management 68

Management Analytics San Diego Web 68

ConversionXL

FEBRUARY 5, 2020

Companies use social media to build their corporate image and reputation—and sharing results is a part of that. SEM and SEO templates. Use the Bar format to represent the metrics. If you have more than one objective set up for each step of the funnel but want to use a combination of metrics, the next ideas are useful.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

ConversionXL

SEPTEMBER 5, 2019

They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., running regression analyses against success metrics), but we knew what our “ideal customer profile” looked like for the most part, and we knew which customer profiles were worth the most money to us generally.

Software Review 115

Software Review Design Agile Analytics 115

ConversionXL

MARCH 7, 2017

They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., running regression analyses against success metrics), but we knew what our “ideal customer profile” looked like for the most part, and we knew which customer profiles were worth the most money to us generally.

Software Review 102

Software Review Design Agile Analytics 102