Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

Social Media 247

Social Media Media Reputation Viral 247

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a book a while back that I like, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Viral 120

Viral Lead Generation Customer SEM 120

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 246

Social Media Media Reputation Viral 246

Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 199

Social Media Media Analytics Viral 199

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Startup Professionals Musings

JULY 3, 2022

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going? When the glass is only.04%

Social Media 352

Social Media Media Viral Audience 352

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Want control?

Viral 228

Viral Marketing Startup Demand 228

Startup Professionals Musings

NOVEMBER 27, 2011

Social media marketing. Viral marketing. Viral marketing costs real money, but is often worth it. Business blogs are an extension of your website and can effectively communicate the value of your business. You are now reading one of about 50 million out there already. Blogs composed of video clips are called “vlogs.”

Internet 239

Internet SEM Wiki Viral 239

Startup Professionals Musings

NOVEMBER 27, 2021

Viral marketing needs a website. But word-of-mouth and viral marketing doesn’t work without a web site. On the other hand, don’t assume that viral marketing is the only marketing you will need. Everyone knows that word-of-mouth advertising is an effective and important part of any small business.

Web 349

Web Viral Naming Internet 349

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Pick the right platform for your business.

Social Media 252

Social Media Media Entrepreneur Metrics 252

Startup Professionals Musings

AUGUST 25, 2023

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property. Pick a name, location, and marketing strategy early.

Intellectual Property 245

Intellectual Property Social Media Angel Investor Metrics 245

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 166

Social Media Media Cost Analytics 166

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 271

Social Media Media Startup Reputation 271

Startup Professionals Musings

JULY 11, 2013

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Respond online and let the positive vibes go viral instead.

Social Media 249

Social Media Media Customer Viral 249

Startup Professionals Musings

OCTOBER 16, 2017

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going? When the glass is only.04%

Social Media 161

Social Media Media Viral Audience 161

Startup Professionals Musings

DECEMBER 6, 2012

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Respond online and let the positive vibes go viral instead.

Social Media 228

Social Media Media Customer Viral 228

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 267

Social Media Media Social Network Viral 267

Startup Professionals Musings

FEBRUARY 11, 2023

Appreciate the media accolades and peer success feedback. Surprisingly, word-of-mouth and viral efforts require more work and a larger budget than you would expect. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing. Managing cash-flow personally and continually.

Sweat Equity 296

Sweat Equity Startup Salary Viral 296

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 147

Social Media Media B2B Analytics 147

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers.

Startup 335

Startup Social Media Metrics Viral 335

Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president Ignite Social Media , of one of the best known social media marketing agencies.

Social Media 251

Social Media Media Marketing United States 251

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Pick the right platform for your business.

Social Media 238

Social Media Media Cost Startup 238

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” You can’t ignore the fact that Facebook now has over 1.86

Social Media 120

Social Media Media Entrepreneur Reputation 120

Startup Professionals Musings

JANUARY 7, 2023

With the success of Facebook and Twitter, I still see new social media startups almost every day, with most destined to fail. More than one smart entrepreneur has been caught in the lofty lifestyle of big money investors, viral growth, and movie star status. Relying on an old formula for success. Fail fast and pivot.

Intellectual Property 314

Intellectual Property Entrepreneur Bankruptcy Viral 314

Startup Professionals Musings

MAY 16, 2020

Appreciate the media accolades and peer success feedback. Surprisingly, word-of-mouth and viral efforts require more work and a larger budget than you would expect. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing. Managing cash-flow personally and continually.

Sweat Equity 435

Sweat Equity Salary Viral Leadership 435

Startup Professionals Musings

SEPTEMBER 2, 2022

In addition to the normal hurdles of growing up, millennials have had to deal with a media-saturated world of conflicting messages, celebrity excesses, and viral distractions. They generally have strong values, around a higher purpose, and these need to be supported and honed to improve emotional stamina and guide business decisions.

Leadership 337

Leadership Viral Global Media 337

Startup Professionals Musings

MARCH 20, 2023

Exciting new technologies these days range from the niche social media software platforms I see almost every month, to new transportation models, like consumer space travel and driverless autos. This means more time and money for viral marketing, product iterations, and promotions.

Customer 276

Customer Sales Cycle Social Media Viral 276

Startup Professionals Musings

NOVEMBER 8, 2013

Viral marketing” and “word-of-mouth” are tools of disciples in business today. Use social media to generate emotion. Social media is central to the creation of a social contract because it serves as an emotional beacon, and helps to fuel the invention of illogical leaps. Emotion, rather than logic, drives disciples.

Customer 210

Customer Social Media Affiliate Viral 210

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Pick the right platform for your business.

Social Media 232

Social Media Media Entrepreneur Analytics 232

Startup Professionals Musings

SEPTEMBER 26, 2012

Viral marketing” and “word-of-mouth” are tools of disciples in business today. Use social media to generate emotion. Social media is central to the creation of a social contract because it serves as an emotional beacon, and helps to fuel the invention of illogical leaps. Emotion, rather than logic, drives disciples.

Social Media 201

Social Media Affiliate Viral Technical Review 201

Startup Professionals Musings

JULY 9, 2011

He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only.

Social Media 261

Social Media Media Marketing Social Network 261

Startup Professionals Musings

MARCH 25, 2023

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. Growing appreciation for the value of the solution provided.

Valuation 235

Valuation Revenue Viral Retention 235

Startup Professionals Musings

SEPTEMBER 22, 2022

In this age of instant communication through the Internet and social media, people remember personal images more than a product or service name. You must use self-promotion early and often through viral videos, blogging, and industry leadership, to establish credibility with your customers.

Marketing 333

Marketing Revenue Matching Viral 333

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 198

Social Media Media Marketing Reputation 198

Startup Professionals Musings

JUNE 21, 2020

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. Growing appreciation for the value of the solution provided.

Revenue 434

Revenue Valuation Viral Retention 434

Startup Professionals Musings

MARCH 27, 2015

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a recent book on social media by Jim Tobin, “ Earn It. Where are the young social media users going? When the glass is only.04%

Social Media 120

Social Media Media Marketing Viral 120

Startup Professionals Musings

AUGUST 12, 2022

That’s why gamification is so effective, why celebrities are effective marketers, and why you need that amazing story that goes viral. Think of the popularity and power of social media – the average daily usage worldwide is now up to 136 minutes per day. We yearn for things that engage our senses, and give us hope.

Angel Investor 293

Angel Investor Viral Audience Social Media 293