Occam's Razor

JULY 12, 2010

Let's go look at some tools… Measuring "Invisible Virality": Tynt. Please click on the above image for a higher resolution version , including all the other metrics.]. Search engines are complicated little beings. Goes viral. Invisible Virality. Tynt's promise is simple. Why is this cool?

Analytics 96

Analytics Viral Web Mobile 96

Both Sides of the Table

JANUARY 25, 2015

” I have seen many companies move rapidly up-and-to-the-right by Google search rankings only to crash when they rewrite the algorithm or start competing by offering the same service directly on the SERP. His point is that you should figure out the metrics that TRULY matter in your business and hold yourself accountable to these.

Product 150

Product B2B Warrant Technical Review 150

Duct Tape Marketing

MAY 23, 2013

These are the first six key metrics non-robots must track to understand Facebook Page performance, why you need them and where to find them. #1: Viral reach (views) consists of posts viewed as a result of a friend’s actions (sharing, liking, commenting). Why your fan reach metrics are likely the most important.

Metrics 77

Metrics Social Media Viral Technical Review 77

ReadWriteStart

APRIL 8, 2023

For instance, the research conducted by The Economist revealed that searches for environmental goods have grown by 70% since 2016. TikTok and Influencers One viral video on TikTok can reach 1.5 Catch your customers with all the means you can utilize: social media, paid search, targeted ads, marketplace, and other dark magic practices.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

SoCal CTO

MARCH 11, 2013

If you do build the MVP and show it to them, they will ask you about your metrics. They really want metrics, not a product. Often you can't tell if something like a search engine or matching algorithm is really going to have better results until you use it. Results of Algorithms. Investors demand more than that.

Algorithm 264

Algorithm Metrics Viral Venture Capital 264

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Continually add new marketing and distribution partners.

Startup 335

Startup Social Media Metrics Viral 335

ConversionXL

NOVEMBER 25, 2020

Key metrics: Average View Duration, Click Through Rate, & Views 3. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020. Key metrics (90% of your focus). The wonderful thing about YouTube is that they have specific metrics to help you hit the above strategy.

Channel 129

Channel Metrics Algorithm Video 129

ConversionXL

FEBRUARY 3, 2022

Airbnb learned its audience used Craigslist to list and search for accommodation. Neither would have achieved virality had customers not received something tangible for their efforts. How to create a growth hacking strategy using the pirate metrics model. Instead, they could simply click a link and enter an email address.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Professionals Musings

SEPTEMBER 28, 2012

Read everything you can about viral marketing. Define relevant metrics and measure. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. Social media demands two-way communication, rather than outbound only. It’s not free, so budget appropriately, but not excessively.

Social Media 289

Social Media Small Business Media Technical Review 289

SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. You only build what you need to prove that model.

Metrics 225

Metrics Startup Retention Acquisition 225

Cracking the Code

AUGUST 3, 2011

In search of Europes next tech stars. In search of Europe's next tech stars. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. at 11:03 AM.

Software Review 67

Software Review Europe Technical Review Search 67

ConversionXL

OCTOBER 4, 2022

From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress. When customers use the Google search engine to look for items like clothing and shoes, popular products come up as the top results. Brian Balfour , Reforge.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Continually add new marketing and distribution partners.

Social Media 329

Social Media Metrics Viral Channel 329

Brandanew

MAY 29, 2015

What is Growth Hacking: A definition before we start: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Sure-shot way to lose trust and potential customers (even if your terrible response does not become viral).

Curation 100

Curation Social Media Viral Startup 100

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Well-tuned metrics are an absolute must. A story of an app from nowhere to near dominance. Fourth: measurement.

Viral 62

Viral Product Channel Audience 62

Steve Blank

NOVEMBER 16, 2009

What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer.

Customer Development 219

Customer Development Web Developer Customer 219

ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

MARCH 31, 2021

For this article, let’s consider just two metrics—an engagement metric—social shares and an SEO metric—keyword rank. Shares are often considered a ‘vanity metric’ in the sense they don’t always directly help a business generate more revenue. Search Engine Optimization (SEO). Generally posts have a short shelf life.

SEO 163

SEO Metrics Social Media Audience 163

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics.

Marketing 240

Marketing Viral Channel Metrics 240

YoungUpstarts

JUNE 22, 2020

This helps to create a 360-degree approach to search queries. High Ranking in Search Results. Consequently, Google and other search engines pick these signals. Good content that’s likely to impress search engines contains the following metrics. This user behavior sends wrong signals to search engines.

Affiliate 230

Affiliate Startup Later Stage Search 230

ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. Google’s dominance of the ad market has bolstered its primacy for acquisition metrics—integrations with Google Ads (search and display) are comprehensive and seamless.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

ConversionXL

FEBRUARY 12, 2019

Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Cohort metrics can help drive more repeat customers. This metric reveals the longer-term relationship. Maybe your search rankings improved, making it easier for potential buyers to find your site.

Retention 126

Retention Analytics Campaign eCommerce 126

Cracking the Code

MARCH 23, 2007

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. In search of Europe's next tech stars. SaaS business metrics: why are they different?

Software Review 48

Software Review Viral Media Marketing 48

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. There’s no telling what will go viral.

Sales 115

Sales Customer Viral Marketing 115

Up and Running

AUGUST 2, 2017

And, because the traditional publishing industry has one core metric—sales—that inevitably becomes their focus as well. When many authors think about their goals, they immediately jump to traditional publishing metrics: sales, reviews, or even revenue. The number one search engine is Google. How does a book get you attention?

Viral 88

Viral Video Metrics Non-Compete 88

www.clickz.com

JANUARY 7, 2013

Search Engine Watch. SEO Paid Search Search Marketing. Ad Industry Metrics. Show your emotional side to increase virality. Milkman in an article entitled, "What Makes Online Content Viral?" Paid Search Strategies. Paid Search. Search Marketing. Paid Search. Search Marketing.

Social Media 86

Social Media Media B2C New York 86

Steve Blank

FEBRUARY 22, 2010

Startups that are searching for a business model need to keep score differently than large companies that are executing a known business model. A startup is a search for a repeatable and scalable business model. Do the metrics show that the business model you’re creating will support the company you’re trying to become?

Balance Sheet 298

Balance Sheet Startup Burn Rate Metrics 298

Startup Professionals Musings

MAY 5, 2017

They expect to find you on the first result page from search engines, and position ranking is driven by relevant keywords, new content on a regular basis, and inbound and outbound site links. All marketing costs money, including viral marketing, search engine optimization, click-through, and social media support.

Cost 144

Cost Social Media Startup Viral 144

ConversionXL

JANUARY 31, 2014

Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” – and have an answer.”. At the very least, have you inserted the keyword they were searching for in some prominent place on the page? Step 1 – Set Up Actionable Analytics.

Analytics 134

Analytics Video Matching Conversion 134

SoCal CTO

NOVEMBER 10, 2009

In addition, I do a few consulting projects on the side, in the areas of product strategy, search engine optimization, and intellectual property. You mention social / viral aspects at both Google Photos and United Online. And how can an early stage company think about social media relative to important startup metrics (see [link] )?

Management 150

Management Product Entrepreneur Silicon Valley 150

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. One of the biggest channels to do that is through organic search traffic. Improving Organic Search Visibility. It all start with Acquisition. Here’s what I’ve learned.

SEO 134

SEO Metrics Analytics Search 134

ConversionXL

AUGUST 10, 2021

This article assumes you: Already deeply know your audience and have conducted research to understand what types of posts will resonate with them Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social Have clearly defined goals tied to measurable metrics (e.g. But don’t go overboard.

Metrics 152

Metrics Audience Curation Algorithm 152

Up and Running

JULY 26, 2016

This is when metrics come into play. There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things. See Also: The Top 10 Tools for Tracking Your Web Metrics. Search ads are expensive, however. What would they type in a Google search?).

Revenue 60

Revenue Acquisition Channel Campaign 60