Duct Tape Marketing

APRIL 18, 2024

Connect with John Jantsch on LinkedIn This episode of The Duct Tape Marketing Podcast is brought to you by Porkbun Go to [link] ng24 to get a.BIO domain name for your link in bio page for less than $3 at Porkbun today. And I've even had one of our clients called the hands-off, CEO, Twitch, he named it that. I found it. powered by

Framework 64

Framework Sales Cycle Sales Hiring 64

ConversionXL

APRIL 7, 2021

Here’s the irony though— even though potential customers may be in the market for a solution like yours, you still need to deploy the traditional sales/marketing strategies to convince them to make a purchase. When sales made a list of logos they wanted to sell, or the list of ‘dream customers’ to close.

IP 98

IP Marketing Technical Review Software Review 98

Lightspeed Venture Partners

FEBRUARY 12, 2013

Over a coffee in a small office in Cupertino (yes, their name is related to their founding hometown), we talked about how it was the right time to build a new networking company due to the confluence of three major trends: cloud, software defined networking (SDN), and the consumerization of IT.

Networking 147

Networking Technical Review Cloud Software Review 147

ConversionXL

NOVEMBER 23, 2022

A marketing strategy should include a go-to-market plan that is sales-led and product assisted. Marketing should collaborate as a business function with sales, finance and ops, but you shouldn’t replace any of their tasks as a manager. He explained how lead generation uses a short term, sales-focused strategy. Gaetano DiNardi.

B2B 94

B2B Marketing Curation PPC 94

Startup Professionals Musings

JUNE 6, 2011

The alternative “If we build it, they will come” approach has long been relegated to the field of dreams , after Kevin Costner’s movie by the same name. The way to claim it is to name your expertise or specialty, describe for whom it’s meant and clearly state how it delivers on its promise (or what is called your unique payoff proposition).

Sales 234

Sales Entrepreneur Sales Cycle Matching 234

ConversionXL

MARCH 20, 2019

Deliver tailored marketing and sales messaging to those people. Pilot programs refine the process—and your target list—while (hopefully) demonstrating enough ROI to earn buy-in from marketing, sales, and executives. The analytics portal syncs with independent CRMs to wed engagement and sales data. Sales enablement.

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

AUGUST 18, 2021

Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. . By imploring your team to share blog posts they’ve written, webinars they’ve run, and projects they’ve worked on, you’re getting your brand name out there in a favorable light.

Social Media 117

Social Media Employee Media Programming 117

Steve Blank

AUGUST 15, 2016

For the past 30 years great colleges have approached recruitment by creating a list of names from the PSATs and then sending out glossy brochures. We were charging a really high up-front annual fee to these providers and the end result of that was a pretty long sales cycle. Our revenue model was wrong.

Cofounder 143

Cofounder Entrepreneur Africa Sales Cycle 143

YoungUpstarts

APRIL 28, 2016

By Kurt Bilafer, Global Vice President Sales & Success at WePay. As a sales leader, my professional life is filled with quotas, metrics and dashboards. Early in my career, I was always optimizing for percentage of quota attained, which is a typical sales metric and usually tied to your compensation. Optimizing to quota.

Sales 100

Sales Social Media Sales Cycle Japan 100

ConversionXL

JULY 8, 2020

Campaign name. It’s important to name your campaigns sensibly, especially if you’ll be running a large number of campaigns within your account. Here’s an excellent guide that covers best practices for naming your campaigns. The next step is to name your ad group and choose the right keywords for your ads. Campaign budget.

PPC 100

PPC Matching Software Review Campaign 100

YoungUpstarts

JULY 17, 2013

Can a competitor’s product name be easily substituted for my company’s brand? The critical key at this stage is to remember that the more credible and demonstrable your claims are to your potential customer, the shorter your sales cycle will be and the higher your close percentage will be. Get the right team in place.

Georgia 238

Georgia Sales Cycle Atlanta Business Model 238

Steve Blank

AUGUST 15, 2016

For the past 30 years great colleges have approached recruitment by creating a list of names from the PSATs and then sending out glossy brochures. We were charging a really high up-front annual fee to these providers and the end result of that was a pretty long sales cycle. Our revenue model was wrong.

Cofounder 120

Cofounder Entrepreneur Africa Sales Cycle 120

ConversionXL

MAY 8, 2019

He argues that, if factors like price and product quality are perceived as equal, the seller who’s created a relationship with a buyer will win the sale. calls to action and sales-focused product pages alone. But you can’t skip this stage simply because it’s furthest from a sale. Close: Nudge hot leads toward the sale.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

NOVEMBER 5, 2020

Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. For us, that priority was the sales pipeline. Image source ).

PR 120

PR B2B Lean Audience 120

Both Sides of the Table

OCTOBER 19, 2009

After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. It became a huge kerfuffle with many VC partners writing to thank me for the post, which exposed those that gave their industry a bad name. My blog was wiped out. Biggest lessons ….

Venture Capital 274

Venture Capital Term Sheet San Diego Viral 274

ConversionXL

MARCH 6, 2019

LinkedIn’s targeting capabilities—by company name, job title, etc.—are Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year. You’ll almost certainly endure gaps between LinkedIn behavior and the close of sales.

Video 129

Video B2B Technical Review Campaign 129

YoungUpstarts

DECEMBER 7, 2019

The value statement matters more than the name of your product or the brand. It often has to do with the sales funnel that occurs after a prospect clicks on your ad. Friction is best described as any variable, trend, or element that slows down the progression of your sales cycle. Enhance Your CTAs.

Conversion 147

Conversion Sales Cycle Artificial Inteligence Advertising 147

Startup Lessons Learned

MAY 9, 2012

What are the value propositions, benefits and the messaging (bait), the pricing structure and channels (tackle), and length of sales cycle (how likely a fish will snap your line)? Or will you need to staff and finance a whaling ship to be out at sea for months at a time to catch two or three whales (enterprise sales model)?

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Where to Play

FEBRUARY 5, 2019

These unique abilities can be utilised for many different applications, including inspections, surveillance, deliveries, or entertainment – to name a few. The product of course shares some similarities, yet the customers are completely distant: they don’t value the same benefits, and don’t share sales channels or word-of-mouth.

Agile 54

Agile Technical Review Sales Cycle Distribution 54

Duct Tape Marketing

NOVEMBER 25, 2022

17:23] How do you bring some urgency and scarcity to businesses that have a very long sales cycle? [19:33] Enter your name and email address below and I'll send you periodic updates about the podcast. [11:48] Are there positive ways to use scarcity and urgency? [13:45] 13:45] How does reciprocation come into play with humans? [17:23]

Sales Cycle 90

Sales Cycle Cofounder Audio Networking 90

ConversionXL

MARCH 10, 2017

You know that a subject line is there to get people to open, and when used in combination with the from name, the purpose is to get people to open the email. Personalization comes in many forms… Including a first name in the subject line. Try something like: ‘Our annual apparel sale starts now.’

Email 93

Email Campaign Audience Mobile 93

YoungUpstarts

SEPTEMBER 2, 2015

One of the most important factors is timing of marketing and sales outreach. At OptifiNow we have created the following tips businesses can use to improve the timing of sales outreach to boost results: 1. Analyze current sales outreach timing. Organize sales collateral. Begin building the master sales calendar.

Customer 100

Customer Sales Cycle Campaign Social Media 100

ConversionXL

OCTOBER 22, 2018

The traditional marketing/sales funnel (soon to be replaced by Hubspot’s Flywheel Model ) is a fantastic framework to put things into perspective. After she gets a series of lead nurturing emails and sales/marketing communications, she signs up for a demo and converts into a paying customer. The non-linear user journey. Lead Creation.

B2B 131

B2B Marketing Analytics Campaign 131

Startup Professionals Musings

JANUARY 13, 2017

The alternative “If we build it, they will come” approach has long been relegated to the field of dreams , after Kevin Costner’s movie by the same name. Steelman does a good job of outlining the key selling steps that separate great sales people from the rest of us. Set aside fear and doubt, and stand tall with your message.

Sales Cycle 120

Sales Cycle Social Media Matching Differentiation 120

Startup Professionals Musings

AUGUST 24, 2012

The alternative “If we build it, they will come” approach has long been relegated to the field of dreams , after Kevin Costner’s movie by the same name. The way to claim it is to name your expertise or specialty, describe for whom it’s meant and clearly state how it delivers on its promise (or what is called your unique payoff proposition).

Product 227

Product Sales Cycle Matching Social Media 227

ConversionXL

APRIL 3, 2018

Facts don’t change minds – true for both sales and customers. Map out each lifecycle stage and variations, and name each. Offline sale – typically. Long sales cycle – 18 months or more. How to do shorten a long sales process? 5 steps to freedom: Find your ideal customer profile.

Retention 106

Retention Artificial Inteligence Channel Email 106

Austin Startup

FEBRUARY 23, 2019

I truly believe this is the year where quantum dots make a name for themselves in agriculture, and so its about marketing, sales, manufacturing, and generally about traction in the market. There are other soft factors like sales cycle speed, marketing potential, competition, defensibility, and technology readiness level.

Technical Review 54

Technical Review Startup Harvest .Net 54

Duct Tape Marketing

NOVEMBER 23, 2016

But the unintended consequence of our collective lead generation obsession is that the task of actually determining which of the leads generated are sales-ready is relegated to the back-burner. That ultimately results in sales teams being sent troves of contacts who are either unable or not ready to buy. Lead quantity vs. lead quality.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

ConversionXL

JANUARY 23, 2013

Looking at not only web pages but also what can be done after the sale has been made to make customers come back again and again. With data being the name of the game and all this (A/B testing and what not), people tend to forget that besides all the testing on the web their customers are still real actual people. Image credit.

Stock 105

Stock Software Review New York Sales 105

conversionxl.com

SEPTEMBER 10, 2013

Similarly, an e-commerce retailer believes they need the domain name, shopping cart solution, and inventory to start their business. After the product’s developed, the startup employes marketing to get attention, Sales to close deals, and perhaps a Director of Customer Service to field customer issues. .” emphasis mine).

Customer Development 60

Customer Development Conversion Developer Customer 60

ConversionXL

SEPTEMBER 30, 2020

Their four million users and name-drop of established companies offers social proof. A call from a member of your sales or customer service team can keep you top of mind. Personalization” isn’t just getting a first name into an email—nor is about only what you can automate. The subject line doesn’t stand alone.

Customer 121

Customer Sales Cycle Email Missouri 121

Duct Tape Marketing

FEBRUARY 22, 2017

Think back to a sales situation with a friend of a friend, one where you started with a huge trust advantage: how much smoother and faster was the process? In which verticals do you experience smooth, seamless sales processes, instead of arduous uphill battles? What if you could replicate that dynamic on a much larger digital scale?

Curation 44

Curation Lead Generation Technical Review Email 44

Up and Running

JANUARY 16, 2018

There’s no denying the emphasis placed on educating viewers in the modern sales cycle. If you want to practically guarantee that a viewer checks out your next video, simply mention them by name. Over half of customers are more likely to buy from a business that remembers their name. Personalize everything.

Video 111

Video Small Business Sales Cycle Audience 111

YoungUpstarts

JUNE 28, 2013

by John Baker, author of “ The Asking Formula – Ask For What You Want And Get It “ If you are like most sales managers, when it comes down to it, you are downright scared of being direct and to the point and telling people in no uncertain terms, “Here’s what I want!”. A sales manager is frustrated with his direct reports.

Sales Cycle 133

Sales Cycle Sales Social Media Email 133

ConversionXL

NOVEMBER 1, 2016

The first day of the event is UX and analytics focused, with some of the best UX names in the world sharing their golden nuggets. Day 2 of the conference brings you top CRO names, and the last day is all about growth and customer success.

San Antonio 48

San Antonio Sales Cycle B2B Analytics 48

Duct Tape Marketing

APRIL 5, 2023

I used it yesterday to write a sales page, the video script for the sales page, five different hooks for ads, then to write the ad, then to ask the questions for the application process on the back of the sales page. It was phenomenal. How do you ba I mean are you on the side of you need both?

Advertising 83

Advertising Analytics San Diego Networking 83

ConversionXL

MAY 19, 2016

The biggest shortcoming being that it considers the sales cycle to be a linear process where a customer passes sequentially through sales steps and where he/she is the only one involved in the decision making process. sales page, cart, purchase, etc.) The problem is that reality is much more complex and, well, messy.

Analytics 78

Analytics Metrics Channel Software Review 78