Cracking the Code

OCTOBER 9, 2009

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Impact of the recession on SaaS Sales&Marketing productivity. equivalent to a one year payback on your sales&marketing investment. Cracking The Code on Facebook.

Software Review 48

Software Review Technical Review Cloud Europe 48

Cracking the Code

NOVEMBER 10, 2009

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Software as a Service (SaaS), the most mature of these segments, is comprised of end user applications like Salesforce.com. Forget everything you learned about software channels.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Hunter Walker

JUNE 7, 2014

Not because they’re all operating in stealth or pre-product – in fact some already are earning $1m+ in revenue per annum. No One Blog Moves the Needle As Much Anymore: One used to announce and hope for the “TechCrunch effect” where a rush of new users kingmade your product.

Technical Review 118

Technical Review CTO Hire Finance Stealth 118

View from Seed

FEBRUARY 4, 2016

Arrive to the market too soon and there’s no demand for the product. The perks of being early in the marketplace are obvious: shorter sales cycles due to lack of competition, less competition for top talent, and so on. The second part is to use your product in a way that demonstrates the value of your industry.

Startup 120

Startup Cofounder Software Review Sales Cycle 120

ConversionXL

MARCH 6, 2019

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. This post focuses on deployment rather than production, but here are high-level takeaways from those posts: Quality = attention span. Hard-code subtitles to get your message across without the audio.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

JULY 8, 2020

Pick this option if you want to track the actions people take on your website, such as purchasing a product or signing up for your email list. Sell products from your catalog. Showcase your inventory with product images on the search results page. You can use them to highlight product features or benefits. Conversions.

PPC 100

PPC Matching Software Review Campaign 100

Up and Running

JUNE 27, 2018

Simply knowing how your business runs and what products or services you offer is not enough to plan your next marketing move. This statement distinguishes you from your competitors, explains how your product/service improves your market’s lives, and delivers specific benefits that consumers will get from your company.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

Both Sides of the Table

OCTOBER 19, 2009

After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. There was no viral social networking products back then like Twitter where people could easily discover your content. My blog was wiped out. Don’t be frazzled … this is just the way it is.

Venture Capital 274

Venture Capital Term Sheet San Diego Viral 274

ReadWriteStart

SEPTEMBER 23, 2010

Next, Umakant Soni discussed Vimagino.com , a software for Web-based Q&A support to engage customers better on sites that are trying to draw people in and convert them into customers. Now, the Web self-service software market is very crowded with major players like RightNow already deeply entrenched. Vimagino.com.

India 114

India Silicon Valley Incubator Bootstrapping 114

ConversionXL

OCTOBER 7, 2022

This calculation goes beyond marketing costs and advertising dollars to include product costs, labor costs, shipping costs, and any other expenses that contribute to attracting and securing customers. Effectively, “spend” includes everything that goes towards getting your product into the customer’s hands.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

MARCH 20, 2019

Choosing the right account-based marketing software can be a messy process. Some ABM software is an add-on to an existing tool. Some companies sell relevant software but not explicitly for ABM. Software can help with each: Identify the right accounts and targets within them. Measure how they respond. Image source ).

Software Review 117

Software Review Software Marketing IP 117

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

JUNE 14, 2021

The USP that communicates this is: “ConvertKit helps you find your audience, turn them into true fans, and earn a living as a creator with our audience building and email marketing software.”. The best approach is going straight to the source, asking your customers what they want, need, and already love about your products or services.

Software Review 158

Software Review Audience Differentiation Framework 158

Duct Tape Marketing

NOVEMBER 23, 2016

But the unintended consequence of our collective lead generation obsession is that the task of actually determining which of the leads generated are sales-ready is relegated to the back-burner. That ultimately results in sales teams being sent troves of contacts who are either unable or not ready to buy. Lead quantity vs. lead quality.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Duct Tape Marketing

FEBRUARY 22, 2017

Think back to a sales situation with a friend of a friend, one where you started with a huge trust advantage: how much smoother and faster was the process? While you should keep an eye out for negative feedback, a millions amazing reviews and thousands of working hours logged do not always indicate reliability. Who is most receptive?

Curation 44

Curation Lead Generation Technical Review Email 44

Software By Rob

OCTOBER 14, 2010

And after talking about this subject at length, I found myself again evangelizing it last week at the Business of Software conference. So the intention of this post is to lay out the key details of why you should start marketing your startup (or product, or book, or anything else you will launch) months before launch day.

Software Review 77

Software Review Marketing Technical Review Software 77

ConversionXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. an ebook); Then you blast them with sales messaging (e.g., email, ads, retargeting, etc.)

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

JUNE 2, 2022

Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It needs perfect alignment from sales, marketing, and executive leaders across the organization.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

OCTOBER 13, 2015

How “sticky” is your product for new users? Customers that converted in the last year that had a sales cycle of less than x weeks. Customers that converted in the last year that have positively reviewed us on at least one third-party site. You segment users by the month they signed up and their zip code.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

APRIL 28, 2020

We had built the world’s largest open-data community but—like so many startups—didn’t have a clear product-market fit. . To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. Since we had a sales development team of our own, we needed to factor in their efforts, too.

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

APRIL 7, 2021

Here’s the irony though— even though potential customers may be in the market for a solution like yours, you still need to deploy the traditional sales/marketing strategies to convince them to make a purchase. When sales made a list of logos they wanted to sell, or the list of ‘dream customers’ to close.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

MAY 27, 2022

Without awareness and leads, you’re missing out on opportunities to close sales and grow your business. It uses marketing to raise brand awareness and get people excited about your products or services. This has changed how buyers interact with sales. Plus, 60% prefer not to interact with sales reps at all.

Demand 115

Demand Affiliate Audience Leadership 115

YoungUpstarts

SEPTEMBER 7, 2014

Pricing is especially tricky for enterprise startups because there’s very little data available, and new entrepreneurs often price their product or service way below its value. Being able to charge more for a product is great, but along with higher prices come longer sales and payment cycles.

Metrics 219

Metrics Churn Rate Startup Acquisition 219

Duct Tape Marketing

NOVEMBER 17, 2022

Click on over and give us a review on iTunes, please! I was in sales and marketing, and Andrea was in operations and dementia care. And before starting Senior Living Smart, I was a national VP of sales and marketing for Five Star, which was the fifth largest senior living company. More About Debbie Howard: SeniorLivingSMART.com.

Differentiation 74

Differentiation Sales Cycle Audio Networking 74

ConversionXL

NOVEMBER 5, 2020

Knapp talks about focusing on only the essential activities for shipping new products and testing new ideas. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer.

PR 120

PR B2B Lean Audience 120

ConversionXL

FEBRUARY 1, 2018

Cybot” as a finished product.). The concept was brilliant: with each issue, you invest more of yourself into the finished product. More specifically, email drip marketing involves delivering the right content to the right recipient at the right time based on how a user interacts with your brand and where they are in the sales cycle.

Marketing 97

Marketing Campaign Software Review Email 97

conversionxl.com

SEPTEMBER 10, 2013

Not because they have a conversion problem but because they never really nail the product or how to market it. Steve Blank, a serial entrepreneur in Silicon Valley, developed a methodology for creating businesses that runs in parallel with the traditional product development process. Change who your product is for. image source.

Customer Development 60

Customer Development Conversion Developer Customer 60

ConversionXL

AUGUST 19, 2020

We catalog those roles—along with stakeholder info—in a couple of places: The team for each account team is in the description field of each client’s Basecamp project: PPC analyst(s), SEO analyst(s), manager with oversight/relationship responsibility, and the original sales team member who brought the client on board.

PPC 69

PPC SEO Channel Analytics 69

ConversionXL

MAY 19, 2016

Users don’t take linear paths to and through apps or products. They get to your app or product how they want to, when they want to and do whatever they want to do. She might turn to social media, look at more car insurance providers, go into the office, read online reviews, sign up for a newsletter first, etc.

Analytics 78

Analytics Metrics Channel Software Review 78

Cracking the Code

OCTOBER 10, 2008

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Like SaaS products themselves, we now intend for these laws to be periodically refined through major releases to reflect the changing landscape of the SaaS world. Friday, October 10, 2008.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

APRIL 3, 2018

Facts don’t change minds – true for both sales and customers. Understand growth accounting – new, resurrected vs churned = net growth (can also look at this at feature level, not only product). Work hard to define meaningful product metrics – enabler of team success. Offline sale – typically.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

MAY 30, 2017

But sadly, as we know, not all visitors who put a product into their carts end up buying. For most e-Commerce sites, product pages will generate most of the entries into the funnel. A typical checkout process could look like this: Product page, landing page, or recommendation page. Shipping and billing info.

Analytics 126

Analytics Conversion eCommerce Technical Review 126

BeyondVC

DECEMBER 7, 2005

As you know, I am enamored by frictionless sales. Frictionless sales means reducing the pain for customers to adopt and use a service/product and consequently reducing the cost of sales and marketing to get a customer and generate revenue. Free software grows revenue opportunities. Just ask your carrier.

Sales 60

Sales Java Open Source Software Review 60

mashable.com

SEPTEMBER 22, 2008

Bootstrap – Online bookkeeping software that lets you track sales and expenses, organize your records for tax time, and more. Invoice Place – Online billing software that lets you track invoices, quotes, receipts and more. NetBooks – Marketing, sales, inventory and financial control in one place.

Software Review 78

Software Review Social Media Social Network Software 78

ConversionXL

MARCH 10, 2017

Focus on open-ended questions that’ll give you insight into: who they are, what words and phrases they use, and how they really feel about your brand / product. It helps to code your data: needs / wants, pain points / benefits, hesitations, likes / preferences, etc. Try something like: ‘Our annual apparel sale starts now.’

Email 93

Email Campaign Audience Mobile 93

ConversionXL

APRIL 12, 2017

Analytic: A measure software can track. Typically happens at the end of the product lifecycle. E.g. Someone is very interested in a particular product. Inject code to create popup offers. Insert line of code. Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

MAY 8, 2019

He argues that, if factors like price and product quality are perceived as equal, the seller who’s created a relationship with a buyer will win the sale. Further, you’ll never develop a brand that differentiates your products—your site will be just one more faceless ecommerce seller. You can build that relationship with content.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131