Duct Tape Marketing

JANUARY 17, 2014

The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. Video topped white papers and case studies (84%) and even live demos with company representatives (just less than 80%). Reach customers on a deeper level.

Video 75

Video Marketing Harvest Bandwidth 75

Duct Tape Marketing

AUGUST 23, 2023

Consumers are tired of this clickbait, this spam, these popups, these ads sharing personal data to access crappy white papers seeing the same thing over and over. It's pretty hard because somebody comes to an event, they may pass on your details to somebody else on the team who goes and downloads a white paper. (18:39):

Community 53

Community Kuwait Cofounder Bootstrapping 53

ConversionXL

NOVEMBER 4, 2011

It is the cheapest, quickest way to increase sales online. Think about this: if you’re currently converting at 1% (1% of your visitors buy your stuff), but can increase that to a mere 2%, you’ve doubled your sales. The higher the conversion rate (%), the more sales (sign ups, subscriptions, etc) you get.

Conversion 109

Conversion Framework Technical Review Sales 109

Duct Tape Marketing

DECEMBER 25, 2018

Six Ways to Enhance Your Sales Pipeline with a CRM written by John Jantsch read more at Duct Tape Marketing. Your sales pipeline is quite literally the thing that keeps you in business. Here, we’ll take a look at six ways to enhance your sales pipeline with a CRM. How long is your sales cycle? Don’t Let Leads Slip Away.

Sales 62

Sales Sales Cycle Architecture Aggregator 62

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. They have a website, they probably have a sales team, is that kind of where it ends? John Jantsch: Yeah.

Marketing 56

Marketing Social Media Analytics Software 56

Cracking the Code

NOVEMBER 10, 2009

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Software as a Service (SaaS), the most mature of these segments, is comprised of end user applications like Salesforce.com. Study the Sales Learning Curve and Only Invest behind Success (more.) Mind the GAAP!

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

ConversionXL

AUGUST 23, 2017

It will arm them with more design thinking than the most cutting edge white paper.” Their customer journey maps the following path from Discovery to Sales, and Retention. ” 6 Customer Journey Mapping Examples. If you’re still with me here, this is where the fun begins.

Customer 130

Customer Channel Design Retention 130

YoungUpstarts

OCTOBER 2, 2014

We also know that content performs for your business when you pair it with marketing automation software; you can use content to build up email subscriptions, understand your audience’s interests, and nurture the leads in your sales funnel. We’re building what we define as content marketing automation software.

Marketing 162

Marketing Curation B2C Audience 162

Up and Running

NOVEMBER 30, 2020

If you are yet to start using webinars to drive sales, you are missing out on a huge opportunity to boost your revenue and grow your business. According to the 2017 State of Digital Marketing report , webinars are one of the top drivers of revenue for B2B marketers, coming just second after white papers. Use a list-based title.

Product 97

Product Audience Social Media Sales 97

www.kalzumeus.com

AUGUST 13, 2012

Kalzumeus Software. Patrick McKenzie (patio11) blogs on software development, marketing, and general business topics. The Thirty Second Sales Pitch. why some software companies that you’ve heard of pay a fair bit of money for similar advice. Greatest Hits. Standing Invitation. Start Here If You’re New.

Email 54

Email Software Review Software Campaign 54

Version One Ventures

MARCH 10, 2015

An example for a big new market on the enterprise side is mobile software for non-desk workers as there are nearly 2.5 Use white papers, case studies, conference appearances, and thought leadership to communicate the challenges and opportunities in your space. Create demand.

Demand 60

Demand Marketing Mobile Search 60

Steve Blank

APRIL 2, 2009

Since no benchmarks existed, we enlisted our engineering department in a serious software development effort and wrote our own. Our first thought was to spread the news ourselves, perhaps in a press release or a “white paper,” (remember this was pre-Internet.) We were constantly creating metrics [.]

Silicon Valley 124

Silicon Valley Technical Review RSS Software Review 124

ConversionXL

NOVEMBER 9, 2015

Checked out a white paper. If you’re doing lead generation for sales, then a completed lead form would be a macro-conversion. EMK with subject “FREE BEER” will improve CTR, but probably reduce sales once customers figure out there is no beer on your site, certainly not free beer). Subscribed to your newsletter.

Conversion 48

Conversion Metrics Revenue Matching 48

Duct Tape Marketing

FEBRUARY 22, 2017

Think back to a sales situation with a friend of a friend, one where you started with a huge trust advantage: how much smoother and faster was the process? All things being equal, you may prioritize big data software companies over printing companies, for example. What if you could replicate that dynamic on a much larger digital scale?

Curation 44

Curation Lead Generation Technical Review Email 44

ConversionXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. an ebook); Then you blast them with sales messaging (e.g., email, ads, retargeting, etc.)

Demand 124

Demand B2B Distribution Channel 124

Duct Tape Marketing

OCTOBER 5, 2017

Philip Morgan: I work primarily with self-employed software developers, so I’m going to pull an example from their world to make this super concrete, and hopefully it’ll be relevant for enough other folks in your audience. Software companies do this a lot. You asked for me to kind of break down what specialization is.

Vertical 45

Vertical Java Software Developers Software Development 45

The Equity Kicker

FEBRUARY 6, 2012

In Conversocial’s case they published a series of white papers and case studies , maintain an active blog , and are active on Twitter and Facebook. Managing those customers properly requires good software, and Conversocial provides the best available (or course). Related articles.

Leadership 117

Leadership Marketing PR Social Media 117

Duct Tape Marketing

JANUARY 1, 2019

It’s the process of using a software platform to automate some of your repetitive marketing tasks. The software allows you to group users by certain attributes or behaviors and to target them with messaging that is most relevant to them. Before we dive in, let’s provide a quick definition of marketing automation.

Customer 76

Customer Marketing Email Channel 76

Austin Startup

FEBRUARY 1, 2018

TL;DR Product management is a unique and poorly understood discipline, especially as it applies to software and other tech-related companies. Product management is a unique and poorly understood discipline, especially as it applies to software and other tech-related companies. As a product manager at HomeAway (part of the Expedia, Inc.

Management 85

Management Product Technical Review Software Review 85

Both Sides of the Table

JULY 13, 2012

Here’s some other things you might find interesting: There are around 20 billion in-bound sales calls in the US each year. If you want to understand more about the real trends in phone calls there are a bunch of white papers here. So having a software filter in front of the calls is key to making them cost effective.

New York 311

New York Mobile Technical Review Software Review 311

ConversionXL

NOVEMBER 10, 2020

Please fill out this form to download our white paper so that you understand the value of solving this problem.”. Awareness would then grow as they perused our landing pages, read our blog posts, and filled out a form to download an in-depth white paper. Straight-forward, logical, easy to track. Image source ).

Agile 139

Agile Social Media Audience Software Review 139

Duct Tape Marketing

JULY 11, 2014

Email marketing and marketing automation software often fails to achieve business goals of enhancing revenue and profitability, creating a “marketing gap” for businesses. Here businesses need to look at the ways they are presently acquiring leads, contacts and, in some cases, front-end sales. photo credit: abdevlabs.com. Collecting.

Small Business 70

Small Business Marketing Lead Generation Email 70

ConversionXL

MAY 27, 2022

Without awareness and leads, you’re missing out on opportunities to close sales and grow your business. This has changed how buyers interact with sales. More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all.

Demand 115

Demand Affiliate Audience Leadership 115

Austin Startup

MARCH 15, 2017

of all software utility patents to inert status. The Satoshi cobbled piece of work called a Bitcoin white paper was written in the 20th century and a lot changed in the 21st century such as the Fourth Industrial Revolution. I can disclose right now — our blockchain/DLT approach renders almost 99.9% Not Fourth Industrial Ready.

Technical Review 54

Technical Review Silicon Valley Software Review XML 54

www.forentrepreneurs.com

FEBRUARY 2, 2010

Since SaaS businesses (or any other subscription-based business) are different from standard software businesses, there are some interesting elements that we will uncover. So we know from this that the problem is not the quality of those sales people. This is a little harder to do for channel sales, but still extremely valuable.

Metrics 55

Metrics Design Entrepreneur Startup 55

Professor VC

MARCH 10, 2009

Kennet has a white paper on that summarizes why bootstrapped businesses are the best. The three founders shared a vision, built the exercise machines in the garage, and knocked on doors at health clubs, attended trade shows, and worked the phone to get initial sales.

Bootstrapping 28

Bootstrapping San Jose Silicon Valley Software Review 28

Duct Tape Marketing

AUGUST 1, 2013

And, of course, the opportunities for additional sales grow. Articulate, a company that makes software for converting PowerPoint into online courses, has been very successful in using learning to drive its value as a business. Get the interview transcribed into a white paper. Your perceived value as a business rises.

Small Business 78

Small Business Mobile Marketing Customer 78

ConversionXL

JULY 25, 2017

Software businesses have a conversion problem that’s both getting worse and going mostly unsolved. According to a comScore white paper , all internet traffic growth came from mobile last year. Mobile traffic’s conversion rate is, at best, a third of desktop for software businesses. And that problem is mobile.

B2B 92

B2B Mobile Analytics Deal Flow 92

YoungUpstarts

JULY 1, 2015

An inbound marketing hub is a web site that with a blog, offers useful and compelling content, and is connected to “spokes” like email, sales conferences, social media sites (Facebook, Twitter, LinkedIn, Google+), social discovery platforms (Reddit, Digg, Delicious), and others. Webinars – online presentations on an industry topic.

Software Review 100

Software Review Marketing Social Media B2B 100

David Teten

DECEMBER 12, 2017

As a globally focused LP in early stage VC funds, we at Blue Future Partners have observed a growing trend of firms investing substantially in software tools, whether developing proprietary solutions or adopting off the shelf tools. But what tools are they using themselves to automate their own processes?

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60

Duct Tape Marketing

MAY 19, 2011

When you want to get more “leads” into the top of your sales funnel, you have the option of not requiring people to register to get the valuable content that your company creates (an ebook or white paper perhaps). With a gate, each person downloading becomes a valuable sales lead. You have a choice.

Metrics 50

Metrics Social Media Small Business RSS 50

ConversionXL

JULY 25, 2017

Software businesses have a conversion problem that’s both getting worse and going mostly unsolved. According to a comScore white paper , all internet traffic growth came from mobile last year. Mobile traffic’s conversion rate is, at best, a third of desktop for software businesses. And that problem is mobile.

B2B 77

B2B Mobile Analytics Deal Flow 77

ConversionXL

NOVEMBER 3, 2020

The path to “sale” rarely as direct as scrolling down the page and clicking a button. ” Understanding many customers need approval from the boss, they give even more ability with tiered pricing, a 30-day free trial, and integrations with other popular software providers. This is where things get a little tricky.

Technical Review 117

Technical Review Software Review Conversion Sales 117

ConversionXL

MARCH 17, 2016

Considering that between 40% and 60% of your free trial users will never come back to your software after signing up, it’s no valid strategy to “hope” some will come back and magically become loyal users. I recently wrote a case study about proposal software Bidsketch and their use of drip emails. A white paper.

Campaign 90

Campaign Email Clickthrough Audience 90

www.foliomag.com

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. White Papers. Advertising/Sales. Accounting and Billing Software. Paper Merchants. Production Software. Sales/Business Development. --> ENTER a CITY and/or SELECT STATE. Web Designer, Sales/Mktg - Md. City & Regionals. CMS Insights.

Social Media 40

Social Media Rhode Island Media South Dakota 40

mashable.com

JULY 10, 2012

This year, American online retail sales are projected to reach $224.2 Shopify charges a transaction fee for all but its “Unlimited” memberships, but allows for sales through Amazon, and offers SSL certification at no additional fee. More Stories in Apps & Software. Jobs Events Try Our New Social News App Welcome to Mashable!

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Duct Tape Marketing

MAY 25, 2017

Big data and cloud-based software have definitely helped level the playing field for businesses of all sizes. If you’ve spent any time working in administration, management, marketing, or sales for a larger company, then you understand that the mentality there is a totally different beast, in general. Also, focus on your strengths.

SEO 56

SEO Small Business Metadata Software Review 56