Steve Blank

APRIL 2, 2009

Metrics – Mine is Bigger Than Yours The first thing SuperMac needed to do was to change how our potential color desktop publishing customers viewed our products versus our competitors’ products. As hokey as it is, when confronted with uncertainty or unknowns, human beings like to be reassured by comparative metrics.

Silicon Valley 124

Silicon Valley Technical Review RSS Software Review 124

Cracking the Code

NOVEMBER 10, 2009

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Software as a Service (SaaS), the most mature of these segments, is comprised of end user applications like Salesforce.com. Study the Sales Learning Curve and Only Invest behind Success (more.) Mind the GAAP!

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

ConversionXL

NOVEMBER 9, 2015

Checked out a white paper. If you’re doing lead generation for sales, then a completed lead form would be a macro-conversion. Pick the right metric. If your business relies on repeat payments, conversion rate is probably not the right metric to optimise for; just like CTR is terrible for optimising hotel bookings (e.g.

Conversion 48

Conversion Metrics Revenue Matching 48

Austin Startup

FEBRUARY 1, 2018

TL;DR Product management is a unique and poorly understood discipline, especially as it applies to software and other tech-related companies. Product management is a unique and poorly understood discipline, especially as it applies to software and other tech-related companies. As a product manager at HomeAway (part of the Expedia, Inc.

Management 85

Management Product Technical Review Software Review 85

ConversionXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Stage 1: Target the right metrics for an effective long game. email, ads, retargeting, etc.)

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

NOVEMBER 10, 2020

Please fill out this form to download our white paper so that you understand the value of solving this problem.”. Awareness would then grow as they perused our landing pages, read our blog posts, and filled out a form to download an in-depth white paper. Metrics for this depth are rare and only long-term.

Agile 139

Agile Social Media Audience Software Review 139

Duct Tape Marketing

OCTOBER 5, 2017

Philip Morgan: I work primarily with self-employed software developers, so I’m going to pull an example from their world to make this super concrete, and hopefully it’ll be relevant for enough other folks in your audience. Software companies do this a lot. You asked for me to kind of break down what specialization is.

Vertical 46

Vertical Java Software Developers Software Development 46

ConversionXL

MAY 27, 2022

Without awareness and leads, you’re missing out on opportunities to close sales and grow your business. This has changed how buyers interact with sales. More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

MAY 19, 2011

When you want to get more “leads” into the top of your sales funnel, you have the option of not requiring people to register to get the valuable content that your company creates (an ebook or white paper perhaps). With a gate, each person downloading becomes a valuable sales lead. You have a choice.

Metrics 50

Metrics Social Media Small Business RSS 50

ConversionXL

NOVEMBER 3, 2020

Knowing the average scroll length gives me a real world metric of how “compelling” the copy is. The path to “sale” rarely as direct as scrolling down the page and clicking a button. When the copy goes online, I use a mouse tracking service like Mouseflow or Heap.io This is where things get a little tricky.

Technical Review 117

Technical Review Software Review Conversion Sales 117

mashable.com

JULY 10, 2012

This year, American online retail sales are projected to reach $224.2 Shopify charges a transaction fee for all but its “Unlimited” memberships, but allows for sales through Amazon, and offers SSL certification at no additional fee. More Stories in Apps & Software. Jobs Events Try Our New Social News App Welcome to Mashable!

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. You already have the paid analytics software combos mentioned above. If you don't kill 25% of your metrics each year, you are doing something wrong. Let's flip the coin. That almost never works.

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

OCTOBER 7, 2013

Knowing the average scroll length gives me a real world metric of how “compelling” the copy is. The path to “sale” rarely as direct as scrolling down the page and clicking a button. This is where things get a little tricky. sources of information before making a purchase decision.

Technical Review 113

Technical Review Software Review Conversion Sales 113

Austin Startup

JUNE 26, 2019

Related: when people say that execution is the most important metric of who will win, keep in mind that executing a fundraise is almost paramount. swing for the fences category-building B2C software capital?—?wasn’t We have the consumer market, but not investor market for what I’m selling : B2C software.) Hello Chris Yeh!)

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Labels: SaaS , sales and marketing , software. Cracking The Code. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

FEBRUARY 13, 2014

While it can be time-consuming to set up segments, doing it successfully means that you’ll enjoy a metrics boost across the board: To see this in action, let’s look at SwayChic who created multiple segments & increased average open rates by 40%. They also also started to see positive correlations between sales data and day of the week.

Email 117

Email Campaign Non-Compete Mobile 117

Guy Nirpaz

AUGUST 17, 2011

Managing a Software-as-a-Service (SaaS) business isn’t trivial. In order to build a ‘sales and marketing machine,’ companies need to invest in the tools that will get them the business scalability that is required and reduce the learning curve. This can be anything from downloading a white paper to signing-up to a trial.

Management 90

Management Analytics Database Web 90

Guy Nirpaz

AUGUST 17, 2011

Managing a Software-as-a-Service (SaaS) business isn’t trivial. In order to build a ‘sales and marketing machine,’ companies need to invest in the tools that will get them the business scalability that is required and reduce the learning curve. This can be anything from downloading a white paper to signing-up to a trial.

Management 80

Management Analytics Database Web 80

Cracking the Code

JULY 6, 2007

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. SaaS business metrics: why are they different? Different models require different performance metrics. so the bookings would need to be split into "renewal/upsells" and "new sales".

Software Review 66

Software Review Metrics Valuation Technical Review 66

ConversionXL

JANUARY 4, 2016

But impressions, clicks, and interactions on a social media site such as LinkedIn can only be anecdotally linked to conversion metrics on the site. Here are some commonly used brand awareness metrics and their (direct) influence on a tangible business goal such as lead conversion: So should you measure and action the brand awareness funnel?

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. For example, a person finds your business, visits your website, completes a form, chats to the sales team, and then becomes a customer. For example, person #1 is searching for “the best social media software for automation.” Easy to Use.

Customer 140

Customer Marketing Social Media CPA 140

Up and Running

NOVEMBER 5, 2014

However, a word of warning from Palo Alto Software’s Community Manager, Jonathan Michael: “Never have your first interaction with an influencer be an ‘ask.’ Blog posts, white papers, case studies, and webinars are great vehicles for establishing your credibility and expertise. Best of all? Crazy, right?

PR 139

PR Hiring Social Media Media 139