Duct Tape Marketing

OCTOBER 20, 2021

5:54] What have you discovered is your way to structure a website with SEO and content in mind so that it is a marketing website as opposed to acting as a brochure? [6:52] 20:30] Where can people find out more about your work? It's the MarTech podcast. And so then it's harder to do your work. Like this show? Check it out.

Minneapolis 87

Minneapolis SEO Widget Technical Review 87

Duct Tape Marketing

DECEMBER 15, 2021

She’s a media contributor on productivity, organization, and work-life integration. Clare Kumar works directly with people and professionals helping them optimize their performance and work-life integration. 15:24] How has 2020 changed your work? [17:55] 20:09] Where can people find out more about you and your work?

Product 95

Product Technical Review Networking Audio 95

View from Seed

FEBRUARY 4, 2016

Most startups’ founding mythologies are full of the same phrases : “hard work,” “agile strategy,” “smart scaling.” We founded Contently as a marketplace to connect freelance journalists to publishers, yet we ended up in a marginally related—but different—industry. As they say, timing is everything.

Startup 120

Startup Cofounder Software Review Sales Cycle 120

Duct Tape Marketing

APRIL 26, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast was brought to you by the MarTech Podcast, hosted by my friend Ben Shapiro, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals with episodes you can listen to in under 30 minutes.

Hockey Stick 65

Hockey Stick Software Review Email Cofounder 65

Duct Tape Marketing

DECEMBER 30, 2021

15:02] What do you think about the relationship between work and happiness? [18:03] 22:06] Where can people find out more about you and your work? Listen to the MarTech podcast, wherever you get your podcast. I've got a couple issues to work through today. Marketing Podcast with Dr. Sophia Godkin. This is John Jantsch.

Idaho 97

Idaho Networking Software Review Marketing 97

Up and Running

FEBRUARY 18, 2021

Or you could create gated content on your website if you have a resource hub where visitors can access your ultimate guides or other useful resources that dig deeper than your regular blog content. This article explains how businesses can resist one of the top startup killers known as high customer acquisition costs (CAC).

Acquisition 127

Acquisition Cost Affiliate Customer 127

Hearpreneur

NOVEMBER 8, 2019

We asked entrepreneurs and business owners how technology is impacting their business and here are the responses: #1-100% remote team. Just 10 years ago, I wouldn’t have been able to have the business and team I have today if not for technology. Our team is spread out throughout the country. Photo Credit: Angel D.

Technical Review 49

Technical Review Technology Entrepreneur Artificial Inteligence 49

Duct Tape Marketing

APRIL 20, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast was brought to you by the MarTech Podcast, hosted by my friend Ben Shapiro, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals with episodes you can listen to in under 30 minutes.

Artificial Inteligence 66

Artificial Inteligence San Francisco Framework Cofounder 66

Duct Tape Marketing

APRIL 5, 2023

AI plays a big role in advertising, particularly in messaging and content creation. AI tools can produce numerous ads and ideas to create first drafts of content for different platforms and also to recollect data. 00:57): Hello and welcome to another episode of the Duct Tape Marketing Podcast. Now in its sixth edition.

Advertising 82

Advertising Analytics San Diego Networking 82

Duct Tape Marketing

DECEMBER 29, 2021

In this episode, Jacqueline Lieberman discusses the work that she does with her clients and the ways in which she has helped many brands become more human. Listen to the MarTech podcast, wherever you get your podcast. Marketing Podcast with Jacqueline Lieberman. They have a conscience, a point of view, a soul, and a personality.

Technical Review 98

Technical Review Software Review Networking Channel 98

Duct Tape Marketing

JUNE 15, 2022

Key Takeaway: Podcasting and the podcast industry have changed over the years in many ways like the way podcasts are produced, how more easily accessible it is to start your own, and how the monetization of podcasts works today are just a few examples. Download the MarTech podcast wherever you get your podcast. Ben's a great host.

Audio 64

Audio SMS Technical Review Advertising 64

Duct Tape Marketing

JUNE 29, 2022

In this episode, Jacqueline Lieberman discusses the work that she does with her clients and the ways in which she has helped many brands become more human. Download the MarTech podcast, wherever you get your podcast. Marketing Podcast with Jacqueline Lieberman. They have a conscience, a point of view, a soul, and a personality.

Technical Review 57

Technical Review Software Review Channel Networking 57

ConversionXL

JULY 19, 2018

On a general level, AI can learn patterns and automate a variety of tasks, become more accurate with its results the more it’s used, personalize content and promotions for consumers, and chat with humans to help them achieve goals. It will augment the work that people do rather than obviate the need for people.”.

Artificial Inteligence 90

Artificial Inteligence Marketing Analytics Software Review 90

Duct Tape Marketing

OCTOBER 8, 2023

Defining the Fractional CMO Role A fractional CMO works part-time for a company instead of being employed full time. This kind of professional might also spend time working on improving your sales pipeline or expanding your customer base by targeting new markets – whatever is needed most to help reach business goals. Keep going!

Technical Review 74

Technical Review Retention Networking Leadership 74

Duct Tape Marketing

SEPTEMBER 30, 2022

21:49] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on? [22:55] 22:55] Where can people connect with you and learn more about your work? Karrie Sanderson (02:19): Yeah, this is the marketing team. So we have a phenomenal studio team. Like this show?

Marketing 75

Marketing Differentiation B2C PR 75

Duct Tape Marketing

DECEMBER 22, 2021

We’re obsessed with our lengthening to-do lists, our overfilled inboxes, work-life balance, and the ceaseless battle against distraction; and we’re deluged with advice on becoming more productive and efficient, and “life hacks” to optimize our days. They didn’t have incremental wages based on how many hours they worked.

Networking 99

Networking Email Demand Audio 99

ConversionXL

NOVEMBER 27, 2019

It’s why a “clients only” Magic Quadrant report from Gartner—not the public G2 Crowd reviews—may carry more weight when picking a martech tool. . Oh hey I now have one more spot for client work in Q1 2020 and once that’s gone you’ll be booking Q2 and beyond. Second, secrecy may serve as an independent cue to quality. .

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

NOVEMBER 27, 2019

It’s why a “clients only” Magic Quadrant report from Gartner—not the public G2 Crowd reviews—may carry more weight when picking a martech tool. . Oh hey I now have one more spot for client work in Q1 2020 and once that’s gone you’ll be booking Q2 and beyond. Second, secrecy may serve as an independent cue to quality. .

Customer 101

Customer Differentiation West Virginia Campaign 101

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. Getting good results from your personalization efforts is the result of your team getting good at the personalization process. That’s a serious win achieved through personalization.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

AUGUST 5, 2021

This means platforms, databases, and the actions that drive them working to serve each other. Furthermore, if you don’t have a plan to integrate a chatbot into your martech stack (e.g. We’ll also explore examples to apply across the customer journey and tools you can experiment with and invest in today.

Software Review 143

Software Review Technical Review San Diego Retention 143

ConversionXL

MAY 27, 2022

In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Here’s an example of how engaging a lead traditionally worked: You give them 20% of your value up front (e.g., email, ads, retargeting, etc.)

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

DECEMBER 13, 2018

Marketing and sales collateral from Google is spartan, and common refrains about key features—like unsampled data—seem unworthy of a six-figure bill for most sites. That disconnect exists because many, myself included, have understood Google Analytics 360 primarily as an expansion of the data caps we encounter with the free version. Image source ).

Analytics 126

Analytics Cloud Audience Campaign 126

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Turns out, getting high-quality blog content delivered consistently was a big one. In 30 minutes, Grizzle pivoted from a productized digital PR service to an SEO-focused content marketing agency.

PR 120

PR B2B Lean Audience 120

ConversionXL

APRIL 7, 2021

In addition, what worked for account-based marketing even just a few months ago, may not be the most optimal strategy for marketing today. The rule of thumb I follow is: Small TAM & High ACV > $30,000 : In this range ABM likely works because there’s a narrow set of accounts you can go after. Image source ).

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

MARCH 20, 2019

You may get what you need simply by pulling data from other martech platforms you already use. For example, Demandbase notifies teams of activity by target accounts that suggest increased interest. Whether you need certain tools depends on the scale of your program or your target accounts. Measure how they respond. Demandbase.

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

OCTOBER 21, 2020

Leading the way, you have companies such as Zapier, Webflow, and Airtable transforming the way we work. If you only know the basics of no-code, you’re at the mercy of the rest of your team. They won’t be wasting their time on projects that don’t work. Image source ). Image source ). No… No-code won’t make developers obsolete.

Software Review 80

Software Review Technical Review Marketing HTML 80

ConversionXL

JUNE 24, 2020

How click fraud works. Click fraud can be extremely unsettling for well-to-do publishers and advertisers on search,’ says Grayson Kemper , Content & Editorial Manager for Clutch , “particularly during a time when many businesses are operating with an incredibly tight budget.”. There are many ways to implement click fraud.

PPC 121

PPC IP Idaho Non-Compete 121

Designmantic Blog

MARCH 6, 2018

What better way Women’s Day than looking back at the marvelous contributions of the hard-working female office workers who continue to set trends as we speak? She has been ranked by Klear as one of the Top 1% of global Social Media Influencers and was B2B Marketing’s #1 Most Influential Woman in Martech. Rebekah Radice.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

ConversionXL

SEPTEMBER 18, 2019

Hiring an agency can make sense for companies that don’t have the time or resources to build an in-house team. Before you start contacting agencies, weigh the pros and cons of doing the CRO work in-house versus outsourcing. Before you start contacting agencies, weigh the pros and cons of doing the CRO work in-house versus outsourcing.

Hiring 94

Hiring Analytics Framework Non-disclosure Agreement 94

ConversionXL

AUGUST 27, 2019

You want to empower your team, collect the right data, create unique content, automate funnels, personalize communication, report with ease, act on insight, and achieve the snowball effect. But just to make sure we’re clear on everything… What is a MarTech stack? 12 mistakes to avoid with your martech stack.

Analytics 124

Analytics Naming Metrics Campaign 124

ConversionXL

APRIL 24, 2019

A moat-building project can be far simpler while still working toward the same goal: a sustainable, decisive business advantage. It can give a team the third starter or extra bat they need to make a playoff run. An effective moat doesn’t require Amazon’s distribution network or Microsoft’s monopolistic software strategy.

Non-Compete 122

Non-Compete United States Networking Acquisition 122

ConversionXL

DECEMBER 13, 2017

Did they actually see the content below the fold? <— While checking for visibility within the viewport was always possible with custom javascript, this greatly simplifies the ability to track what users see, and as such provide a more accurate representation of their behavior within GA’s data model (as well as other MarTech tags).

Analytics 133

Analytics AJAX Artificial Inteligence Conversion 133

ConversionXL

JULY 10, 2019

Some content marketers have it “easy,” working in highly visual industries (e.g. That simplifies content creation and link building compared to, say, trying to promote niche B2B software. To find out, I ran a study to benchmark content marketing performance for 500 SaaS companies. 5 ways that SaaS content earns links.

Marketing 125

Marketing Acquisition Software Review Aggregator 125