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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

I can see the correlation, but the conclusion implies a causality that may or may not be there ("the product sales exceeded all internal projections!"). From that analysis, they could identify the incremental sales in country X compared to Y, Z and A. Facebook works. The case study seemed to contain a rookie mistake.

Metrics 165
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How to Segment A/B Test Results to Find Gold

ConversionXL

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. It’s difficult to manage this by creating manual rules inside your personalization tool.

Chad 112
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Groupon's S-1: From Zero to Like? Billions in 30 Months ? AGILEVC

Agile VC

When you’re company is growing >10x year over year, I suppose if management didn’t invest a lot in continued growth their board directors would line them up against the wall. How They Make Money: Groupon keeps a share of the coupon value (typically 40-50%) as its net revenue (1). in net revenue and passes $0.58

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Are You Ready for Equity Based Crowdfunding?

Up and Running

The SEC’s proposed rules (mandated by the JOBS Act of 2012) amend the Securities Act of 1933 and the Securities Exchange Act of 1934 to allow the offer and sale of securities through an internet crowdfunding campaign, similar in some respects to donation crowdfunding campaigns conducted on Kickstarter and Indiegogo. Set a Fundraising Goal.

Equity 125
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Management Carve Out Plan

ithacaVC

A management carve out plan (MCOP) is a written obligation of the company that, in simple terms, provides that certain management members get a predetermined slice of proceeds when a company is sold. As the investors’ aggregate liquidation preference (ALP) increases typically the need for a MCOP also increases.

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The Most Important Time of Year Just Started.

Growthink Blog

Summer is over, the holidays are far away, tax season further, so now is the time to get deals done - growth financings, strategic partnerships, big new customer sales, key new hires you name it - if a mission critical deal is to be done, this is the time of year to do it. I call it the " No Excuses " time of year. Hard to pull off?

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How High-Performing Companies Use North Star Metrics In Practice

ConversionXL

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? The sales platform is intensely devoted to nurturing its monthly active users (MAU). The average marketing and sales cost to win a new client. Defaulting to revenue.

Metrics 120