The Startup Magazine

JANUARY 17, 2021

Key Performance Indicators (KPIs) is a metric to monitor how effectively a business is accomplishing its specific objective. EMPLOYEE NET PROMOTER SCORE . You may be familiar with the net promoter score (NPS). The metric is useful for measuring the chances a customer would recommend your products or service. SALES GROWTH.

.Net 92

.Net Metrics Retention Revenue 92

Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. I can see the correlation, but the conclusion implies a causality that may or may not be there ("the product sales exceeded all internal projections!"). Facebook works.

Metrics 165

Metrics Advertising Marketing Social Media 165

Up and Running

FEBRUARY 20, 2015

If you don’t understand your key financial metrics, you have no way of monitoring your business’s health—and you risk mingling assets, incurring penalties for filing taxes late, overlooking expenses, and running into difficulties paying bills and employees, just to mention a few! Each article will give you: A brief definition of the metric.

Metrics 60

Metrics Burn Rate .Net Churn Rate 60

David Teten

DECEMBER 16, 2015

I review a lot of board decks with a beautifully hand-crafted page with metrics for the company. The reason is that the real value of the board deck is not (ironically) for the board; it’s for management to track their own performance. So I want to see that management is using a dashboard every day, not just for board meetings.

Metrics 60

Metrics Analytics Balance Sheet .Net 60

Startup Professionals Musings

APRIL 21, 2023

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Idea management. Build and manage a pipeline of ideas. From time to time, include customers and sales members in ideation sessions. Net result and reward.

Intellectual Property 343

Intellectual Property Metrics .Net Social Network 343

ConversionXL

FEBRUARY 3, 2022

Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. How to create a growth hacking strategy using the pirate metrics model. Don’t cast your net too far and wide. Activation. What do they want more of?

Retention 113

Retention Marketing Acquisition Channel 113

The Startup Magazine

JULY 21, 2021

Content management systems (CMS) like WordPress are used to further streamline the content marketing process. Ideally, digital marketers can optimize PPC marketing campaigns so the conversions (sales) from the ad nets more revenue than the cost of the campaign. With PPC, impressions cost nothing. Old School But Effective.

Technical Review 146

Technical Review PPC SEM Marketing 146

The Startup Magazine

JANUARY 14, 2020

The push is spurred by a growing body of evidence linking green building characteristic with the ability to attract tenants and increase rental incomes and property sales prices. In California, regulators have forwarded a measure to have buildings achieve zero net energy consumption. Introduction of smart metering.

Green 137

Green California Government Valuation 137

Up and Running

OCTOBER 7, 2019

You need to use your time and resources productively by focusing on the right metrics so you can use data to help you implement improvements that matter. The first step is to formulate a KPI strategy by selecting the right metrics to track. Managers should be able to form an actionable response based on the information.

Founder 71

Founder Retention Metrics Technical Review 71

Startup Professionals Musings

JULY 3, 2020

Selecting the right sales channels is one of the first strategic decisions that every startup faces. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Lead management performance.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

Startup Professionals Musings

JULY 9, 2018

Selecting the right sales channels is one of the first strategic decisions that every startup faces. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Lead management performance.

Demand 144

Demand Metrics NPV Net Present Value 144

Austin Startup

FEBRUARY 1, 2018

(Almost) everything you need to know (but are afraid to ask) before you wistfully ask a product manager to coffee so they will help you find a job. TL;DR Product management is a unique and poorly understood discipline, especially as it applies to software and other tech-related companies.

Management 85

Management Product Technical Review Software Review 85

Up and Running

SEPTEMBER 19, 2018

Team: Who is on your management team? Once you identify your ideal customer, you can tailor your marketing and sales plan to that person. Components of this section include: Your marketing and sales plan. Milestones and metrics that you’ll need to hit to be viable. Marketing and sales plan. Milestones and metrics.

Business Plan 154

Business Plan Technical Review Forecast Exit Strategy 154

YoungUpstarts

OCTOBER 31, 2017

Customer Success Managers (CSMs) are problem solvers and connectors. A little bit account management, a little bit support, and a little bit consultant, a CSM is like a best friend inside the company for the customers she serves. All of these metrics tie to lifetime customer value (LCV).

Customer 171

Customer Retention Software Review Metrics 171

Startup Professionals Musings

JULY 25, 2020

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Idea management. Build and manage a pipeline of ideas. From time to time, include customers and sales members in ideation sessions. Net result and reward.

Intellectual Property 360

Intellectual Property Social Network Metrics .Net 360

The Startup Magazine

JULY 21, 2021

Content management systems (CMS) like WordPress are used to further streamline the content marketing process. Ideally, digital marketers can optimize PPC marketing campaigns so the conversions (sales) from the ad nets more revenue than the cost of the campaign. With PPC, impressions cost nothing. Old School But Effective.

Technical Review 78

Technical Review PPC SEM Marketing 78

Both Sides of the Table

DECEMBER 27, 2011

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you.

Startup 418

Startup Revenue Technical Review Flash 418

YoungUpstarts

DECEMBER 14, 2017

Over the past year, her company had conducted tests, in three geographic markets, of a direct-to-consumer sales approach. The tests showed that given sufficient investment, her company could supplement its current sales to DIY retailers and local heating and air conditioning (HVAC) companies by selling direct to homeowners.

Agile 113

Agile Malaysia Technical Review Metrics 113

YoungUpstarts

JANUARY 7, 2016

Using some key metrics called Key Performance Indicators, or KPIs, can help to manage and evaluate your company and measure if your service, product, or business provides something to your target market that is new, needed, better, more convenient, or cost-effective. Developing your company’s KPIs. Benefits of using KPIs.

Metrics 100

Metrics Management Miami Revenue 100

Up and Running

JUNE 9, 2020

It’s crucial that you have a firm understanding regarding the state of the following metrics: Invoices issued to clients ( accounts receivable ) Invoices paid by clients Invoices received ( accounts payable ) Invoices paid Taxes withheld. Forecast cash flow and manage that forecast carefully. Carefully manage inventory.

Forecast 114

Forecast Software Review Campaign Cash Position 114

YoungUpstarts

JULY 16, 2019

Just take a look at one of the most impressive examples: in 2018, Amazon’s net profit exceeded $10 billion , which is twice as much as in 2017. Set up marketing and sales campaign. Well-thought and unique eCommerce business is a bottomless source of profit. At least 6 team members should participate in your product development.

eCommerce 113

eCommerce Software Developers Software Development Hosting 113

Startup Professionals Musings

DECEMBER 22, 2021

I was happy to see quantified evidence of this in a new book, “ Winning on Purpose ,” by Fred Reichhheld, creator of the Net Promoter system of management, in concert with Darci Darnell and Maureen Burns. Management by walking around is only the beginning. Use metrics to assess needs and growth economics.

Customer 285

Customer Metrics Algorithm Community 285

Startup Professionals Musings

OCTOBER 21, 2015

Selecting the right sales channels is one of the first strategic decisions that every startup faces. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Lead management performance.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

Cracking the Code

JANUARY 22, 2009

Building Your SaaS Sales Compensation Plan. Compensating the sales force is a difficult task and the key is usually to keep things simple, so that each sales rep knows what he needs to optimize to make more money at the end of the quarter. which is very close to the typical 8% paid for sales commissions. . $1

Software Review 91

Software Review Clawback Sales Salary 91

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. NPS (Net Promoter Score) and CSAT (Customer Satisfaction Score) are both methods of quantifying customer sentiment and satisfaction. Have you built perceived value ? . NPS & CSAT.

Metrics 157

Metrics Marketing Campaign Audience 157

Up and Running

DECEMBER 21, 2016

In addition to improving cash levels and earnings, cutting expenses, and reducing debt, companies seeking credit should consider focusing on improving key financial metrics that can best predict default. See Also: The 7 Key Metrics Every Business Owner Should Monitor. Net income to sales. Debt service coverage ratio.

Metrics 60

Metrics .Net Cash Position Finance 60

Up and Running

JULY 15, 2015

Summarize—number of leads (subscribers), number of inquiries, number moved into nurturing stages (proposals, follow up campaigns), new sales and repeat sales (if tied to marketing and if not, these shouldn’t be included in your marketing ROI except to help you determine the long term value of the client). Marketing Costs.

Marketing 60

Marketing Social Media Campaign Acquisition 60

Duct Tape Marketing

OCTOBER 11, 2023

And lately we've seen some of that fall off as brands have pulled back a little bit because they're seeing that, yeah, it's great for eyeballs, but maybe it's not always driving the sales they want to see. So we used to call that pulling sales as opposed to pushing sales. We're trying to capture a broad audience.

B2B 81

B2B Marketing B2C Community 81

Steve Blank

MARCH 4, 2014

They measure their success on metrics that reflect success in execution, and they reward execution. 20 th century Management Tools for Execution In the 20 th century business schools and consulting firms developed an amazing management stack to assist companies to execute. StageGate Process.

IRR 335

IRR Startup Business Model Agile 335

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 11, 2014

There are other important operational metrics to help steer your company (see related post titled “ You Never Know What Operational Metrics You’ll Need – So Instrument Everything “) but these are some of the first to start with. The nuance comes in deciding what to include in sales and marketing costs.

Churn Rate 288

Churn Rate .Net Metrics Hosting 288

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

of revenue, force-feeding sales pipelines with an unprofitable product. I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel. Marketing, sales, legal, account management, on-boarding, technical guidance, training.

Business Model 335

Business Model .Net Revenue IPO 335

Up and Running

AUGUST 28, 2018

Team: Who is on your management team? Components of this section include: Your marketing and sales plan. Milestones and metrics that you’ll need to hit to be viable. Marketing and sales plan. Sometimes you can increase sales by upselling and cross-selling , or offering complementary services. Be specific.

Business Plan 72

Business Plan Technical Review Exit Strategy Oregon 72

Startup Professionals Musings

AUGUST 18, 2018

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Idea management. Build and manage a pipeline of ideas. From time to time, include customers and sales members in ideation sessions. Net result and reward.

Intellectual Property 160

Intellectual Property Entrepreneur Metrics .Net 160

Up and Running

MARCH 9, 2022

Managing business risk without a clear financial picture is like going on a road trip without a map and hoping you’ll end up at your planned destination. When the business risk is effectively managed, you can determine a clear path forward according to your financial situation. Contribution margin ratio = contribution margin / sales.

Equity 136

Equity .Net Balance Sheet Operations 136

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? By focusing intently on a single measurement, known as a north star metric. The sales platform is intensely devoted to nurturing its monthly active users (MAU).

Metrics 120

Metrics Acquisition Revenue .Net 120

Steve Blank

MARCH 17, 2020

They have fewer cash reserves and less margin of error for managing sudden downturns. Subtract your monthly gross burn rate from your monthly revenue to get your net burn rate. All your assumptions about customers, sales cycle and most importantly, revenue, burn rate and runway are no longer true. Or you change sales strategy.

Burn Rate 436

Burn Rate Startup Valuation Sales Cycle 436