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How to Radically Stand Out with Brand Marketing

ConversionXL

In 2002, Elon Musk created Space X. Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team. If you spam the non-buyers with sales CTAs, you’ll only annoy them.

Marketing 109
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. In 2002, McKinsey published a study of 1,000 U.S.

Marketing 121
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How to find that first big customer

A Smart Bear: Startups and Marketing for Geeks

But this was 2002 when AdWords was affordable and I had no competitors, so you can’t repeat that — it doesn’t matter how I did it. product that barely worked, no sales organization (except tech support, which often works better anyway ), and I just hoped they’d run a credit card. I didn’t. I had a $39.95

Customer 231
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On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

They have seen one side of a market where many of us have seen the ebb and flow multiple times. Still, market amnesia by ordinarily rational actors always surprises me. I know that most people who are close to them tend to deny their existence, as we saw in the great housing bubble of 2002-2007 and the dot com bubble of 1997-2000.

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Does the Size of a VC Fund Matter?

Both Sides of the Table

Some wait 5-7 years but usually this is because it’s proving more difficult to raise a new fund due to market conditions or the lack of returns in their current fund. If the VC your talking to raised its last fund in 2002 then they likely don’t have much fire power for new investments. Why does vintage matter to you?

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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

As the marketing industry developed, researchers dove deeper into buying behavior and buyers’ minds. His “Torches of Freedom” campaign in the 1920s promoted smoking among women as a symbol of liberation, opening a new market to cigarette companies. How far can subliminal marketing go? That’s a major limitation.

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4 Best Business Brokers To Sell A Business

YoungUpstarts

The advantages of a dual agent is that this person is already working with buyers, so they most likely already have someone in mind to possibly purchase your business before you even list it for sale. What it means for a seller is a quick and easy sale because those buyers are already qualified with financing in the works.