Remove 2003 Remove Marketing Remove Networking Remove Sales
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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. Localized, where the entire buying process happens within a small—sometimes offline—network. It created powerful network effects.

B2B 133
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How do I get my first few customers?

A Smart Bear: Startups and Marketing for Geeks

Here’s an email I got last week: Hello Jason, I am a big fan of your advice and wanted to see if you could offer any advice for marketing my start-up XYZ. Marketing, advertising, positioning — they’re all forms of persuasive writing, just like an op-ed in the New York Times. But this was 2003 when AdWords was new.

Customer 279
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30 Entrepreneurs Reveal Their Favorite Business or Entrepreneur Turnaround Story

Hearpreneur

The sales helped them raise $30K and the attention of a startup incubator, which offered them training and another $20K in funding. The company didn’t turn a profit until 2003, but by 2005 business was booming – Netflix was shipping out a million DVDs daily. 4- Netflix. Photo Credit: Jen Wan. 8- Failing at my own business.

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When being an “expert” is harmful

A Smart Bear: Startups and Marketing for Geeks

Somehow my version of “lean&# customer discovery involved hour long phone calls, relationship-building networking meetings, vague answers to improperly formulated questions… In the past week of quick phone calls to vendors, I’ve learned more about this market than I did in the past year. First, markets change rapidly.

Lean 269
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Google Finally Weaving Local Strategy :: Small Business Marketing.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.

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Uncovering The Hidden Power Of Your Unfair Advantage

Duct Tape Marketing

Uncovering The Hidden Power Of Your Unfair Advantage written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ash Ali and Hasan Kubba In this episode of the Duct Tape Marketing Podcast , I interview Ash Ali and Hasan Kubba. And it's not always about marketing. Like this show? Great episode.

Audio 86
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

I ran my first marathon in London this way in 2003 raising $3,000 for Parkinson’s disease (and finishing in under 4 hours – my publicly stated goal). He told me in some combinations of device / OS / network they are crashing 4 times per 100. 40% of our revenue is coming from remnant banner ads served by ad networks. In 6 months?

Metrics 346