article thumbnail

Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. o CPM model gave him control over the information in the acquisition cycle so he focused on that. - Selling LowerMyBills: o In 2004 he was getting a lot of call to take more money but was not interested.

article thumbnail

Can You Trust Any vc's Under 40?

Steve Blank

billion for a company with less than $50 million in sales. Tech acquisitions went crazy at the same time the IPO market did. The Rise of Mergers and Acquisitions -– March 2003 -2008 After the dot.com bubble collapsed, the IPO market (and most tech M&A deals) shutdown for technology companies. So what’s left?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

My company won the ROI of The Year award from The Banker magazine in 2004, something I was very proud of. What was still missing was a simple way to identify a customer at the point of sale. Previously estimated at 5% of sales, Rock and Ash now sees 30% of sales coming from repeat customers. Early results are exciting.

article thumbnail

Google Finally Weaving Local Strategy :: Small Business Marketing.

Duct Tape Marketing

There’s also an interesting integration of acquisition TalkBin , a tool that makes it very easy for people send SMS messages to any registered business. The cities chosen for the City Page beta test closely align with the first Google Offers beta tests and can be supported by the local Google sales and support staff.

article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

In a recent survey published on HubSpot, it was found that companies who put data at the core of their marketing/sales decisions improve marketing ROI by 15%-20%. million in 2004 to $6.5 But for as successful as their acquisition strategies were, they found that it was too easy for customers to cancel & they were losing ?

Retention 115
article thumbnail

How To Develop Your Customer Retention Strategy

ConversionXL

In a recent survey published on HubSpot, it was found that companies who put data at the core of their marketing/sales decisions improve marketing ROI by 15%-20%. million in 2004 to $6.5 But for as successful as their acquisition strategies were, they found that it was too easy for customers to cancel & they were losing ?

Retention 112
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

In a recent survey published on HubSpot, it was found that companies who put data at the core of their marketing/sales decisions improve marketing ROI by 15%-20%. million in 2004 to $6.5 But for as successful as their acquisition strategies were, they found that it was too easy for customers to cancel & they were losing ?

Retention 105