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Using Cohort Analysis for Conversion Optimization

ConversionXL

The class of 2010 is a cohort, because every student in the group graduated in 2010. As the above chart shows, we can compare the average income of the class of 2010 and 2011 over the same relative interval (5 years after graduation) for an apple-to-apples comparison. This is their commonality. click to tweet!

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Technology, Innovation, and Modern War – Class 11 – Cyberwarfare –– Sumit Agarwal

Steve Blank

And the problem was that as of 2010, when I was at DoD, there was a 10 to the sixth compute penalty. I think that the big challenge for liberal democracies is, how do we ensure that the conversation we’re having is a real and authentic conversation with the people we think we’re having it with? And I worry.

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Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

In 2010 I deconstructed the filings for GameFly and Quinstreet. GameFly filed in 2010 and remains in registration, though 2011 has seen a positive start for VC-backed IPOs with 14 in Q1 2011. Filing Date: initial S-1 filed Nov 17, 2010 , updated March 9, 2011. Financial Snapshot: 2010 Revenue: $170 million.

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

has demonstrated both high user engagement and better than average conversion rates of 1%-3.5% (versus 0.05% for traditional display advertising) for February 2010. Sellers can lower transaction fees by aggregating purchases into fewer transactions, while also providing buyers with an attractive alternative payment method.

Stealth 285
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Special: 72 Israeli Companies Exhibit at the 2010 Mobile World Congress

VC Cafe

A bout 50,000 visitors from 200 countries are expected to attend the 2010 GSMA Mobile World Congress in Barcelona this week, starting tomorrow February 15th. VC Cafe's own little 'cloud' for MWC 2010, taken from the Israeli IMA brochure. mobile telephone operators, broadcasters, content aggregators and media agents.

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Heat Maps: What Are They Good For (Besides Looking Cool)?

ConversionXL

Heat maps are a popular conversion optimization tool , but are they really that useful? In 2010, Dr. Anne Aula, a Senior User Experience Researcher at Google, presented some disappointing findings about mouse tracking: Only 6% of people showed some vertical correlation between mouse movement and eye tracking. What is a heat map?

Algorithm 111
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A Marketer’s Guide to Kaggle for Analytics and Data Science

ConversionXL

Kaggle launched in 2010. Working with this dataset can be valuable in terms of understanding the underlying structure of Google Analytics data and experimenting with a number of advanced statistical and data mining techniques that can’t be applied when the data is in aggregate form (which is the norm with standard Google Analytics.).