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The Growing Importance Of Mobile Advertising

YoungUpstarts

As consumers increasingly turn to their mobile devices for a wide array of information and entertainment, advertising agencies and brands across the nation are beginning to focus more intently on the integration of mobile advertising strategies. by Kassi Belz, president of MassMedia. billion to $19.3 billion to $19.3

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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

His “Torches of Freedom” campaign in the 1920s promoted smoking among women as a symbol of liberation, opening a new market to cigarette companies. Neuromarketing maps neural activity to consumer behavior to help marketers craft more valuable, science-based campaigns. Advertisers could take advantage of their lack of self-control.

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We crowdfunded $1.7 million for a new online news publication. This is our story so far.

The Next Web

million with a crowdfunding campaign. When the crowd-funding campaign ended two weeks later, nearly 19,000 Dutchmen and women had invested a minimum of $80 each. His superiors weren’t all happy with this atypical approach to news and asked him to leave in September 2012. We launched on September 30, after raising a total of $1.7

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Giving Tuesday: Five Ways to Engage Your Board

Board Effect

Giving Tuesday was created when the 92 nd Street Y and the United Nations Foundation came together in October 2012 to get the “giving season” off to a good start. If Giving Tuesday is a new concept for your organization, how can you get your board excited about starting a Giving Tuesday campaign this year?

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IGNITE! pitch event at Microsoft – September 4

David Teten

Simple, Actionable, Data-Driven Insight for Improving Digital Advertising. Pricing Engine provides a simple, unified place for SMBs to manage their digital advertising. Smaller advertisers can buy ads, benchmark themselves against their peers, improve and expand their campaigns – all in one place. Pricing Engine Inc.

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30 Entrepreneur Explain How They Came Up With Their Business Name

Hearpreneur

As an advertising executive, I had to come up with the names of a number of companies. Much like Dr. Stange and the multiverse, we try to provide all information for them to succeed. In 2012 I was approached to work as a publicist for a writing team; however, I hadn’t given much thought to a business name. ParamountQuote.

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Are You Ready for Equity Based Crowdfunding?

Up and Running

The SEC’s proposed rules (mandated by the JOBS Act of 2012) amend the Securities Act of 1933 and the Securities Exchange Act of 1934 to allow the offer and sale of securities through an internet crowdfunding campaign, similar in some respects to donation crowdfunding campaigns conducted on Kickstarter and Indiegogo.

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