Remove 2014 Remove Channel Remove Media Remove Search
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Channel-level expertise: An understanding of how the channels work (e.g., Airbnb learned its audience used Craigslist to list and search for accommodation. Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. What are their desires?

Retention 113
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Businesses Need Your Input, But Can’t Read Your Mind

Startup Professionals Musings

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. They neither frequently use nor derive much satisfaction from social media, and would be classified at late adopters of new technology.

Insiders

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14 predictions for 2014 that media experts find unlikely

The Next Web

Part of my job as a digital and social media strategist is following expert predictions, in order to better help my clients at Firebrand Group innovate. Social media is the secret to success. I disagree with predictions that everyone is going to have to produce more and more content online to succeed with social media.

Media 154
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Small Business Revenue Is On The Rise: Are You?

YoungUpstarts

This news follows on the heels of a great close to 2015, where year-over-year revenue was up for 61 percent over 2014 revenue for the survey participants. Ask them if they wouldn’t mind sharing positive feedback on your website, newsletter, social media channels, or an online review site. But what really works?

Revenue 100
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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. It wasn’t that Microsoft didn’t have smart engineers working on search, media, mobile and cloud. Yet a very smart CEO missed all of these. Execution and Organization of Core Businesses.

Azure 120
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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. It wasn’t that Microsoft didn’t have smart engineers working on search, media, mobile and cloud. Yet a very smart CEO missed all of these. Execution and Organization of Core Businesses.

Azure 120
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4 Strategies That Must Be Part of Customer Marketing

Startup Professionals Musings

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. Many people don’t post about their experiences, but still routinely check first to see what others are saying about the brand and the product online.

Customer 120