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5 Ways To Be A Leader In Social Commerce

YoungUpstarts

Last year, Twitter announced that it would unveil its Buy Button in the first quarter of 2015, cementing the role social commerce will play in the way businesses must market their products to consumers. During the campaign, they sold nearly three times as many Coke bottles in the UK as compared to Pepsi!

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The Future Of SEO And Online Visibility

YoungUpstarts

It’s all about your social interaction, online reputation, mobile search and videos engagement. In 2013, more than 45 percent of user searching was done through mobile devices. By 2015 more than 50 percent of Google pay per click ad campaigns will be the result of a mobile search.

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Omnichannel Marketing: 7 Examples to Improve Customer Experience

ConversionXL

Both omnichannel marketing and multichannel marketing use more than one platform to engage audiences. Omnichannel focuses on quality, creating marketing campaigns based on customer interests. Answering this will help you deliver the right content to the right audience, in the right place. Essentially, it’s quantity vs. quality.

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When’s the Right Time to Leave the App Store?

ReadWriteStart

But here’s the kicker – for the first time since 2015, app downloads are on the decline. The appeal of a captive audience. So when growing a user base is everything, it makes sense to go where the audience is. Mobilizing that loyal audience is crucial because they’ll be more likely to purchase a direct offering.

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The Best Free Apps and Online Tools for Entrepreneurs and Obsessive Collectors

Up and Running

To help you prep, I’ve collated a list of tools—for both web and mobile devices—that have helped me and others get things done, save time, and work more productively. And, if you’ve got any tools or apps to add to the list, send me a tweet @candylandau, telling me why you think it should be a 2015 must-install! Email management tools.

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28 Surprising Facts to Guide Your Small Business Marketing Strategy

crowdSPRING Blog

However, as of 2015 60% of small businesses did not have a website! Social media marketing continues to be an ideal and cost-effective way for small businesses to reach and build relationships with their audiences. Prioritize gathering the data your small business needs to plan and execute smart marketing campaigns.

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EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service

Duct Tape Marketing

Email has four main technical prongs: capturing email addresses, managing lists and campaigns, “designing” your campaign, and delivering your campaign–all of which are usually included in your Email Service Provider plan. Campaign “design” is potentially the most technical aspect of the bunch. (As But I digress.).

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