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How To Prepare Your eCommerce Store For Black Friday 2018

YoungUpstarts

That’s how much money online shoppers are estimated to spend between Thanksgiving and Black Friday 2018. If you own an online business, Black Friday and Cyber Monday could shape up to be the most wonderful time of the year – cue the Andy Williams tune – if your ecommerce shop is prepared. Preparation. Website User Experience.

eCommerce 157
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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Yet the average ecommerce conversion rate is between 1 and 3%. The overwhelming majority of ecommerce site visitors are non-purchasers. Ecommerce content marketing for every stage of the funnel.

eCommerce 131
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How to Survive “The Amazon Effect” as a Small Ecommerce Business Owner

Up and Running

” It’s turned a vast majority of the ecommerce world into a race to the doorstep, and plenty of things are falling by the wayside in the rush. For small ecommerce businesses to survive and grow, you’re going to have to come to grips with this new reality and react to it in a way that your customers want, whether they know it or not.

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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. When it could go either way : Other companies—like ecommerce sites selling physical products—may straddle the use-case gap. Most businesses, even Mixpanel’s paying customers, retain Google Analytics.

Analytics 119
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5 Critical Factors for Optimizing Luxury Ecommerce Sites

ConversionXL

My company focuses on optimization for the high-end and luxury market, and over the years, we’ve learned there are 5 critical factors that will make or break the conversion rate of a high-end ecommerce store. High end or not, all ecommerce stores should at least follow some basic usability principles. Don’t skip the basics.

eCommerce 125
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6 Best Apps For Business Owners In 2018

YoungUpstarts

This app is a type of ecommerce model that is developed with mobile devices. This app helps you to instantly find a doctor near your location, read the consulting reviews, book the appointment at any time. E-wallet app. This financial instrument allows individuals and businesses to send or receive money via mobile devices.

Mobile 157
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Our Investment In Emotive

Mucker Lab

Mucker’s first meeting with Emotive happened in November of 2018, though our initial investment wouldn’t happen until 18 months later in May 2020 when we would lead their Series A. Today, Emotive announces their $50M Series B closed just 7 months after to accelerate growth after a transformative year for eCommerce brands.