Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How
ConversionXL
OCTOBER 4, 2018
But, in 2018, incremental gains no longer cost $1 million either: You have more data; Storage is cheap; and. Massive, cloud-based repositories of customer interactions, often called data lakes, are the raw source material for predictive analytics applications. which customers will have high/medium/low lifetime value.
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