Acquisition Related Topics 
SoCal CTO
MARCH 1, 2010
Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff.
SoCal CTO
NOVEMBER 17, 2009
Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative. A negative customer acquisition cost! I’m going to be using that as an example for a long time!
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SoCal CTO
APRIL 2, 2012
Hiring seems to be the preferred use of seed funds (by investors and founders), whereas I'd prefer a focus on customer acquisition. Using my StartupRoar as a radar, I came across a great post by Gabriel Weinberg Do you really need a full-time hire for that?
SoCal CTO
SEPTEMBER 27, 2011
Memo to CEOs And Founders: Share The Love Consider the proceeds of a $50-million acquisition for a 100-person company that has raised $14 million with a typical liquidation preference: Because of the liquidation preference, the investors get $14 million right off the top. The remaining 95 employees split 7%, each earning $27,000.
SoCal CTO
FEBRUARY 25, 2007
skip to main | skip to sidebar SoCal CTO Sunday, February 25, 2007 Challenge of Predicting Winners I just read a bit on the payout to YouTube from the Google Acquisition ( Internet News , CNN ). Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.
SoCal CTO
MARCH 11, 2010
This aligns with understanding the the core business model: Get Users (= Acquisition, Referral) Drive Usage (= Activation, Retention) Make Money (= Monetize) (and Lifetime Value is a good one) Of course, that’s a big part of what the investor wants as well. Part of those questions are around Startup Metrics.
SoCal CTO
MARCH 20, 2007
Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.
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