Remove Acquisition Remove Aggregator Remove Mobile Remove Revenue
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

They have a mobile app and I felt like it crashed too much for my liking. All applications crash and this is especially true in the nascent mobile world where dealing with device types, OS’s & networks adds one hell of a configuration management problem. Customer Acquisition. On measurement. Is it 4/1,000? lowering $1.50

Metrics 346
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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Band-aiding a mobile experience is no longer a possible solution, as 70% of mobile searches lead to action on a website within 1 hour of searching. The Mobile Gap & The Problems It Causes. This number increased by 27.1%

Mobile 48
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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. If you want to play along.

Metrics 141
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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Acquisition. Anything else is merely a list of data points.

Analytics 119
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Conversion: The Most Important Internet Metric of All (Revisited)

abovethecrowd.com

Internet analytics can be roughly broken down into two simple activities – customer acquisition and customer optimization. Nearly every Internet company on the planet has invested in some form of the first activity, customer acquisition. As a result, AdWords boasts over one million customers and over $30B in annual revenue.

Metrics 93
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Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

Now that Google’s acquisition of ITA is closed, following lenghty FTC review, it would appear Kayak is poised to proceed with their IPO in the coming months. =. Financial Snapshot: 2010 Revenue: $170 million. Revenue growth: 51% YoY (2010), 1% YoY (2009), 131% YoY (2008). Distribution revenue is CPC and CPA. .

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Quickly Unpacking Google’s Acquisition Of Fitbit

Haystack

Adopting Fitbit’s loyal audience of users and tying in Google Mobile Services (GMS), Google Assistant, other AI services forthcoming from Google (or laid out in the company’s recent announcements around ‘Ambient Computing.’) in revenues (with 100M devices sold, about 25% still in use).