crowdSPRING Blog

NOVEMBER 27, 2012

. … Due to the relatively small potential contract values in restaurants, startups serving these customer segments have to build very efficient sales teams or online customer acquisition tools to aggregate many of them inexpensively. Who is correct? And how does this impact your new company?

Small Business 110

Small Business Marketing Startup Silicon Valley 110

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. You've deployed five, six or 15 web analytics tools on your website/mobile app. and some people will click on that URL and come to our website (desktop or mobile).

Metrics 165

Metrics Advertising Marketing Social Media 165

Occam's Razor

MAY 2, 2017

There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more. tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. Remember: All data in aggregate is crap, segment or suck.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Austin Startup

APRIL 25, 2017

Had Facebook not purchased Instagram, Facebook’s aggregate numbers likely would have dipped as millennials have largely abandoned Facebook for Instagram and Snapchat. How should Google search results appear, how should you navigate them, or how should you read a CNN article versus a Kindle book? Now she’s on it every day! I don’t know.

Valuation 48

Valuation Technical Review Forecast Social Network 48

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. Internet consumption is obviously growing massively on mobile devices.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., and Organic Search Traffic (can't ever have enough of that!)… In my case I'm looking at Social Media (boss LOVES social!),

Analytics 133

Analytics Vertical Metrics Web 133

YoungUpstarts

AUGUST 13, 2012

Others, like Def Jam, have been transformed through mergers and acquisitions. Sean Fanning developed Napster, one of the first aggregated and user-friendly peer-to-peer music file sharing platforms, when he was just a freshman at Boston’s Northeastern University.

Intellectual Property 127

Intellectual Property New York City Pennsylvania Cofounder 127

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Another really powerful new capacity is to do cohort analysis.

Analytics 145

Analytics Green Metrics Web 145

Occam's Razor

AUGUST 9, 2016

You can also search for other stuff, like custom reports or attribution models. Next go to the report with new things that will help you drive smarter merchandizing on your mobile and desktop websites. Question time for your Acquisition, Design and Merchandizing team. You'll have lots of features incorporated in them.

Analytics 60

Analytics Metrics eCommerce PPC 60

Agile VC

MARCH 8, 2012

And finally margins matter… a $50-100M software company can go public given it’s 80-90% gross margins, an e-commerce company with 20-30% gross margins and high customer acquisition costs needs to be much bigger (probably 5-10x at least). My partner @ LeeHower looks back: [link] 5 days ago Search. Author howerl. Read More ».

IPO 100

IPO Silicon Valley Revenue Seed Stage 100

Agile VC

JUNE 12, 2012

Mobile Payments: The Trillion Dollar Industry That’s Never Happened. Mobile payments are the trillion dollar industry that everybody’s been waiting for but has never materialized. But nearly everyone has wrongly placed emphasis on the mobile technology part and not on the payments aspect. June 12, 2012.

Mobile 250

Mobile Disintermediation SMS Government 250

ConversionXL

JUNE 21, 2015

Cost of customer acquisition = cost of visitor acquisition * conversion rate, if it is profitable: Increase the volume for the same traffic. Compare them with yours – identify which are the unique and common keywords – do this with per device and search type. If you have a mobile app, let Google index it.

Email 48

Email SEO Campaign Agile 48

Occam's Razor

APRIL 13, 2015

Search Queries: Get Your Organic Keyword Data Back! You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. Time Lag & Path Length: Pan-Session Ecommerce Analysis.

Analytics 60

Analytics Web eCommerce Metrics 60

ConversionXL

AUGUST 23, 2020

According to a study of 3,000 mobile searchers by Google & IPOS, nearly half indicated that they are more likely to convert elsewhere if they can’t call a business directly from the search result. But could it also be that 96% of users reported encountering websites that were not built with mobile in mind ? Get it now.

Mobile 112

Mobile Analytics Web Conversion 112

abovethecrowd.com

OCTOBER 1, 2013

Internet analytics can be roughly broken down into two simple activities – customer acquisition and customer optimization. Nearly every Internet company on the planet has invested in some form of the first activity, customer acquisition. Customer acquisition efforts are pervasive in our industry.

Metrics 93

Metrics Conversion Internet Acquisition 93

Occam's Razor

AUGUST 12, 2013

MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). Looking at the picture above … we've spent money on Social, Direct, Search, and Referral efforts and received 767 conversions. All three challenges are important.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. What would be the future of Adwords marketers with not provided searched query ? But you as the advertiser will still see the data in the Search Terms report inside your Adwords account. Earn more affection. You're welcome.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. The answer is simple: Aggregators. They do everything.

Analytics 139

Analytics Aggregator Channel B2B 139

David Teten

DECEMBER 3, 2019

Point Nine Capital uses Qwilr to create modern, mobile-native collateral. Coalesce address the more general problem of searching through large data sets for best fits. Pacer is useful to search prior litigation, bankruptcies, etc. TruthFinder and Intelius provide basic background vetting.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. Links shared and clicked within mobile apps and instant messengers. Scanned QR codes.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

AUGUST 13, 2012

How can I e.g. determine the ROI of my mobile traffic acquisition, when people regularly convert on their laptops later… What would be the current best practice to move towards a proper cross-device attribution, while maintaining or improving on privacy standards at the same time?? That means: All of these metrics are off.

Analytics 124

Analytics Channel Metrics Web 124

YoungUpstarts

JULY 31, 2019

This is never going to be just a one-off acquisition of a set of skills, you are going to have to evolve with the media and that evolution is going to be rapid and it’s going to be diverse, so you had better get used to it. Aggregate or Affiliate marketing.

Customer 133

Customer Product Social Media eCommerce 133

Occam's Razor

JANUARY 30, 2012

Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. Create a customized dashboard for your Search team, one for your Display team, one for the folks doing onsite merchandizing, one for the nice lady that owns the ecommerce shopping cart and all the other key clusters of your audience.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

JULY 15, 2014

These are your Directors, your owners of the Paid Search strategy, and other functional leaders. Or: We missed our target for customer satisfaction because our desktop website performs horribly on mobile platforms hence we should create a mobile friendly website. The data presented in tables or charts will be segmented.

Analytics 159

Analytics Metrics Web Ohio 159

Occam's Razor

MARCH 23, 2010

It is a bit silly to believe you can use one tool for purpose x (say search analysis) and another for purpose y (say everything else). Do a Google search for the Consultant. Never bother to search for their company and look at the paid and organic results (to find broken things). Oh and don't forget rule #1 above.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

MAY 19, 2014

The examples cover elements we optimize for in our acquisition ( what are we doing to attract traffic ), behavior ( what happens once they land on our website ) and outcomes ( did we end up making money, were the customers satisfied ) strategies. How do we get them to care and not just dump people on your site (mobile or desktop)?

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

APRIL 19, 2010

Now when I do analysis of my performance (not just in aggregated but segmented by geo and campaign and source and…) I'll know if our results are good or bad or ugly. So is technical information like browsers or mobile phones or (god save you if you are still doing daily reports on) screen resolution or ISP used.

Analytics 138

Analytics Metrics Web Framework 138

Occam's Razor

JANUARY 7, 2019

Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains. You'll be surprised by the steep drop in Cost per Acquisition. What was the average order value of the second purchase by people you acquire via Search, compared to those via Retail? Mobile app.

Analytics 88

Analytics Marketing Algorithm Campaign 88

ConversionXL

JULY 10, 2019

Links to blog posts or long-form resources increase their search visibility and build awareness. This Google Trends chart shows how searches for video marketing have increased over the past five years, and the arrow indicates when this article was published—right before peak interest. food, fashion) with wide appeal. Example 1. “

Marketing 125

Marketing Acquisition Software Review Aggregator 125

VC Cafe

AUGUST 11, 2014

Wouldn’t it be great if you could quickly understand what’s going in mobile gaming, SaaS, marketplaces, etc? There’s quite a range of information sources from curated reports to aggregated data. The tool aggregates various publicly available datasets and helps you plot them on graphs (see example below).

Curation 167

Curation Vertical San Francisco Angel Investor 167

ConversionXL

MARCH 26, 2014

uninet|online|jazztel|easynet| clearwire|iinet|t-mobile| iunet|broadband|provider|. Did they use a laptop, a tablet or a mobile? Notice that bounce rate is significantly higher (and ecommerce conversion significantly lower) via tablet than desktop and mobile. com/2011/11/23/case-study- slow-page-load-mobile- business-metrics/ ….

Analytics 131

Analytics Conversion Metrics Europe 131

techcrunch.com

OCTOBER 23, 2010

Tech Gadgets Mobile Enterprise GreenTech CrunchBase TechCrunch TV Disrupt SF More TechCrunch TV Beta Invites Crunchies Elevator Pitches Gillmor Gang Podcasts TechCrunch Europe TechCrunch Trends TechCrunch France TechCrunch Japan Whats Hot: Android Apple Facebook Google Microsoft Twitter Yahoo Zynga Subscribe: From Nothing To Something.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Start Up Blog

JANUARY 28, 2015

Expect to see an uprising of startups providing software layers to protect end users and aggregate public data on them so they have awareness of what their digital footprints look like. In any case, all shareholders care about is the aggregate profit and ROI. Australia might possibly be one of the worst offenders. Netflix a TV studio.

Technical Review 48

Technical Review Startup Australia Artificial Inteligence 48

Start Up Blog

JANUARY 5, 2015

Expect to see an uprising of startups providing software layers to protect end users and aggregate public data on them so they have awareness of what their digital footprints look like. In any case, all shareholders care about is the aggregate profit and ROI. Australia might possibly be one of the worst offenders. Netflix a TV studio.

Technical Review 48

Technical Review Startup Australia Artificial Inteligence 48

VC Cafe

JANUARY 16, 2011

The Mobile World Congress , possibly the largest International technology conference and definitely the most important mobile conference of the year is taking place in Barcelona this February 14-17. Mobile Apps and App stores – a new ecosystem was created and it’s here to stay (Check out LogiaGroup, Waze and Cellint).

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Both Sides of the Table

JULY 10, 2011

Location Aware – According to Dick Costolo’s statements at CES, up to 40% of all Tweets are sent via mobile devices, which is a hugely powerful asset for Twitter. In the mobile space you had leaders for every platform: iPhone, Blackberry & Android: None of these was originally built by Twitter.

Viral 307

Viral Las Vegas Tunisia Syndicate 307

Occam's Razor

FEBRUARY 9, 2015

Search/Keyword Competitive Performance. Content Consumption Competitive Analysis. + #OMG Mobile, Where's Mobile Data! How does any tool have access to your website or mobile app data? On that note… If you search through the 300 posts I've written thus far (this one is 301!), CI data collection.

Metrics 60

Metrics Analytics Non-Compete Search 60