The Next Web

AUGUST 19, 2013

It just so happened that I became the CEO of a B2B tech startup. Customer Acquisition Cost or CAC is how much money you can spend to get someone to become a customer. Direct sales are common with B2B startups. Direct sales take a lot of their time, which will cost your budding business. LTV ­ CAC = ROI.

Belarus 137

Belarus Viral Channel Startup 137

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. To offset these costs, you need to earn more repeat purchases from existing customers.

Retention 126

Retention Analytics Campaign eCommerce 126

Version One Ventures

OCTOBER 18, 2012

In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. Three of those have since been acquired and patents did not play a significant role in the acquisition process. To my knowledge, only 4 out of my 35 portfolio companies have filed for patents.

IP 163

IP Technical Review B2C Social Network 163

ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. While they’re helpful for sales reps, they can be dangerous for B2B marketers because they can make you think you’re doing research when you’re not.

Demand 124

Demand B2B Distribution Channel 124

Startup Professionals Musings

MAY 10, 2019

For B2B environments, consider who makes the buy decisions. Viral videos, personal anecdotes, and informal surveys would likely be counterproductive. Always gauge progress by business indicators, like customer acquisition cost and customer satisfaction. Approach influencers and key stakeholders appropriately.

Social Media 247

Social Media Media Reputation Viral 247

ConversionXL

FEBRUARY 27, 2019

Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. Another plus: It costs almost nothing to produce. While those acquisition efforts worked well, not all do. Cheap acquisition is (too) cheap. Growth does require large-scale acquisition, but a product launch may not be the best time to do it.

Product 110

Product Campaign Acquisition Social Media 110

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel. The mindset works like this: It costs a lot of money to land an enterprise customer. So these costs are amortized over the customers you do land. for every $1.00 Just wait!

Business Model 335

Business Model .Net Revenue IPO 335

Duct Tape Marketing

SEPTEMBER 30, 2022

12:29] Where do you stand on your messaging for client acquisition? [15:49] If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. ” Do you ever fight the urge to say we have to be different again? [12:29]

Marketing 76

Marketing Differentiation B2C PR 76

Hippoland

FEBRUARY 12, 2018

V4: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists get customers profitably. At a high level, business is simple! :) You bring revenue in and your costs send money out the door. You want your revenue to be higher than your costs. But the execution is hard.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

V4: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists get customers profitably. At a high level, business is simple! :) You bring revenue in and your costs send money out the door. You want your revenue to be higher than your costs. But the execution is hard.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). Ads can also be cost-per-click or cost-per-action ads.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). Ads can also be cost-per-click or cost-per-action ads.

Founder 48

Founder Sales Cycle Affiliate Retention 48

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Capital has built a free online tool for founders to calculate their cost of capital. It sounds simple; however, very few asset managers actually do it.”

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). It would cost a tremendous amount of money to run such a program. Billions of dollars. Wouldn’t that be great?

IPO 82

IPO Customer Matching Silicon Valley 82

The Next Web

OCTOBER 17, 2013

A lot of entrepreneurs talk about optimizing their products so they run faster, look better, go viral – but it’s important to remember that none of this can happen unless you are constantly getting feedback from your most valuable asset: Your customers. Seedcamp invests in approximately 20 companies annually. During Seedcamp’s recent U.S.

Customer 128

Customer B2C Startup Early Stage 128

Cracking the Code

OCTOBER 10, 2008

Ultimately, finding a low-cost, repeatable way to show customers how to be successful with your solution is as important as the solution itself. You put into words what we were thinking for our cost of client. Michael Kassing. Let me just say "Thanks". You validated our business model and added huge value to our efforts.

Software Review 48

Software Review North America Europe Metrics 48

Rob Go

JULY 11, 2013

In the B2B world, this could take the form of founders who have such strong market relationships that they can get things done on the sales and partnership side that create huge credibility for the company well in advance of what others could accomplish in the same time period. This tends to be pretty hit-or-miss, I find.

Distribution 66

Distribution Vertical Viral B2B 66

Ben's Blog

MAY 15, 2020

And if step one or two of the growth model start hitting a lot of friction, then of course it’s just going to get harder and harder, because each group of users is going to produce fewer and fewer users from an acquisition standpoint. And so, we’ve seen a product-led growth motion certainly in the B2B space happening slowly.

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

AUGUST 10, 2021

One B2B brand that does this well is social media scheduling platform Later. It is tempting to work with an influencer with 25 million followers, but it will cost a lot more, and often the influencer has lost direct touch and access with their fans. Use your customer journey map to inform your strategy.

Metrics 152

Metrics Audience Curation Algorithm 152

Hippoland

OCTOBER 16, 2016

High infrastructure companies Traditionally, software investors have loved being in the software industry because the capital costs are low and also because you can get something into the market quickly. Do you have virality built into the product? You don’t see a lot of “self-taught” folks in this category. I mean REALLY HARD.

Startup 48

Startup Vertical Early Stage Bootstrapping 48

ConversionXL

JULY 21, 2020

According to the Content Marketing Institute, only 9% of B2B marketers believe that their content strategy is effective. In the “tweet heard around the world,” Oreo was able to quickly create a piece of content in real time that went viral and won numerous awards during the Super Bowl a few years ago. No problem.

Customer 92

Customer Audience Campaign Social Media 92

Occam's Razor

OCTOBER 10, 2011

On all social media channels: Economic Value = Sum of Short and Long Term Revenue and Cost Savings. They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. And you know what you can do with macro and micro conversions?

Social Media 165

Social Media Metrics Conversion Media 165