Occam's Razor

MAY 2, 2017

The very best analysts are comfortable operating with ambiguity and incompleteness, while all others chase perfection in implementation / processing / reports. tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. We have to really get good at this.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Hippoland

SEPTEMBER 28, 2018

B2B, for example, hasn’t even even really started as a category yet. But it’s arguably even harder in a place where there aren’t ready distribution channels. The interesting thing about the US market is that customer acquisition these days is actually fairly straightforward online now for most customer audiences.

Asia 48

Asia Indonesia B2B Singapore 48

Hippoland

SEPTEMBER 28, 2018

B2B, for example, hasn’t even even really started as a category yet. But it’s arguably even harder in a place where there aren’t ready distribution channels. The interesting thing about the US market is that customer acquisition these days is actually fairly straightforward online now for most customer audiences.

Asia 48

Asia Indonesia B2B Singapore 48

ConversionXL

OCTOBER 25, 2018

It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. Building a cache of user data in a CRM that’s strong enough to inform demand gen campaigns—what content to produce, where to distribute it—can take years, according to Brandt Bogdanovich of MST Solutions. Data types are important.

Demand 132

Demand Vertical Campaign Channel 132

Duct Tape Marketing

NOVEMBER 1, 2017

I’m moving out of an operational role. We’re going to distribute that on a platform and we’re going to build an audience in some way and we’re going to sell our product or service, which by the way is fine. Robert Rose: Yes, Joe. Tell us all about Content Marketing Institute. That’s great.

Cost 38

Cost Marketing Audience Media 38

Occam's Razor

AUGUST 12, 2013

But how do we distribute credit for the conversions across all those channels? And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? My distribution above is a good starting point. It gives you the distribution of typical behavior. That is so cool.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

APRIL 3, 2018

Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Optimize for retention, not just acquisition. To understand acquisition you must understand lifetime value. In an A/A test the distribution of p-values is random. Renee Thompson – How to Win at B2B Optimization.

Retention 106

Retention Artificial Inteligence Channel Email 106

David Teten

DECEMBER 3, 2019

I walk through below how progressive investors are using technology and analytics throughout all of their operations. Many tools designed for B2B marketing in general are also relevant to investors. We are also seeing technology evaluation as an increasingly important part of LP operational due diligence. 1) Manage the firm .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

www.foliomag.com

JULY 31, 2012

B2B: Business Media. Operations. B2B Publishing. Mix of B2B and Consumer Pubilshing. Distribution. Mergers and Acquisitions. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Employer Login. Browse Jobs. Search Jobs. Post a Job. -->. --> By Topic. Audience Development. Assn/Non-Profit. CMS Insights.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Occam's Razor

SEPTEMBER 15, 2014

They use different technologies of course, and different distribution mechanisms. The very first thing you'll see will be the distribution between desktop, mobile (smartphones) and tablets. The team at Google has done a great job of having the end-to-end view there across Acquisition, Behavior and Outcomes. Free or paid.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

FEBRUARY 28, 2017

At a previous employer customer service on the phone was a huge part of the operation. Too much emphasis was on Averages (remember averages suck, distributions are better ). It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers).

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

MAY 27, 2020

Damn, I’ll admit—I even have a tradition of treating myself with a beautiful new pair after a successful business trip or client acquisition. I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C.

B2B 142

B2B Social Media Email Campaign 142

Austin Startup

JUNE 26, 2019

We tried, and opted out of, potentials for pivots; we pitched for game-changing partners and acquisitions that did not ultimately convert. Even though most of this message was already drafted, we also had a Hail Mary of a final acquisition conversation that closed the following morning. Obviously, it did not convert. We side-hustled.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

ConversionXL

JUNE 2, 2022

They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). Touch 5: Personalized gift.

Marketing 100

Marketing Campaign Email Sales 100

Occam's Razor

DECEMBER 12, 2016

They only want to throw up a one page lead-gen form if they are B2B. Online, offline, mobile, acquisition, brand love, relationships, product pimping, community stewardship and so much more! No organization will be born into this 10 | 25 | 65 distribution on day one. Most companies solve for 2% of the possibilities.

Analytics 60

Analytics DC Software Review Leadership 60

ConversionXL

DECEMBER 3, 2018

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

NOVEMBER 11, 2015

Adobe’s recent acquisition of Comscore’s Digital Analytix business adds another product integration to their future roadmap. With BrowerStack you fire up different configurations of operating system, display size and browser variation. Cons: Measurement of acquisition channels appears to be a mute point with Clicktale.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Agile VC

JUNE 12, 2012

But while it was a little less understood outside the payments world, their acquisition of TxVia theoretically gives them some of the plumbing they’d need to create a store of value or couple a Google mobile payments product to existing financial accounts. Canadian operator Rogers filed to become a bank last year. Enough said.

Mobile 250

Mobile Disintermediation SMS Government 250

ConversionXL

SEPTEMBER 30, 2020

As a B2B business, we’ve struggled with this problem for a long time. At first glance, this looks like a much more credible distribution of value—if, of course, you’ve got an accurate model. The same happens when you use Google’s AMP viewer instead of a signed exchange.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

online.wsj.com

SEPTEMBER 23, 2012

To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. In early 2011 an acquisition by a Fortune 500 company fell apart. Business Services (B2B). Semiconductors. Telecommunications. Transportation.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

VC Cafe

JUNE 22, 2010

Celeno is a leading vendor of standard-based WiFi silicon solutions capable of distributing up to 4 HD video streams, with full home coverage (over 500 sqm) and carrier grade robustness. ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals.

Media 145

Media Social Network Flash 145

VC Cafe

JANUARY 16, 2011

i-nigma was successfully deployed by hundreds of enterprises, among them operators, advertisers, integrators and solution providers. Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. great web customer acquisition tutorials. free, distributed source code control management system.

Software Review 53

Software Review Technical Review Startup 53

Reid Hoffman

JANUARY 13, 2021

Now, that may end up being a logistics network, that may end up being a kind of transport network in a way that they operate. And the way that Entrepreneur First is finding founders, bringing them together, matching them together, and having that sponsor B2B business ideas. So that’s what you have to look at now.

Incubator 36

Incubator IPO Networking Cofounder 36