Mucker Lab

APRIL 6, 2023

It's very hard for PLG to be the only or main motion with infrastructure products because it's not something one engineer will just test and buy. A lot of times as founders–especially technical founders, engineers, product people–believe if we build this awesome feature that solves your pain point, you should come and use it.

Product 78

Product CTO Hire Startup Fractional CTO 78

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. 2) B2B startups have high margins.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. 2) B2B startups have high margins.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Duct Tape Marketing

OCTOBER 17, 2018

He is the president and founder of Revenue & Associates and the creator of The bullseye marketing framework and we’re going to talk about a book built on that called Bullseye Marketing: How to Grow Your Business Faster. Are they doing search engine advertising? This is John Jantsch and my guest today is Louis Gudema.

Marketing 56

Marketing Social Media Analytics Software 56

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. ITSMA’s ABM framework simplifies these types. For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc. ABM doesn’t stop at lead generation or new opportunities.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

OCTOBER 25, 2018

Content creation, the engine of inbound marketing, creates the draw (i.e. It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. (Outbound marketing can still be part of a demand generation strategy.). generates the demand) for the target audience. Second, “lead” generation.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. Studies show that only 5% of B2B customers are ready to buy. Reverse engineer customer behavior by digging into your existing data to find out how they interact with your business. Customer acquisition cost. Which do you choose? It’s the safer bet.

Equity 94

Equity Marketing Social Media Software Review 94

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. A secondary, under-appreciated, challenge is that search engines value freshness of content. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!).

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

APRIL 3, 2018

Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Optimize for retention, not just acquisition. To understand acquisition you must understand lifetime value. Renee Thompson – How to Win at B2B Optimization. What makes B2B different? Frequent users : key to your growth.

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

NOVEMBER 3, 2021

Resources I mention: The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. Uh, actually you can read more about it in my book, the ultimate marketing engine, but it's something I call it ecosystem balancing. I want to set the table kind of the framework for referrals. Like this show? And this is Ruth.

Technical Review 101

Technical Review Networking Texas Forecast 101

Occam's Razor

DECEMBER 9, 2013

During this stage you should also invest a lot in Search Engine Optimization. To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate.

Analytics 165

Analytics Marketing Channel Metrics 165

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. ff Venture Capital hired two full-time engineers to build out Totem. It sounds simple; however, very few asset managers actually do it.”

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

SEPTEMBER 15, 2014

To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. The team at Google has done a great job of having the end-to-end view there across Acquisition, Behavior and Outcomes. It does not matter if you are a B2B or B2C or A2K, you will always see this.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Now it's time for acquisition. It will be a great reflection of how well thought out their acquisition strategy is, or how sub-optimal it is. ~ Now, I better understand visitor acquisition.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

AUGUST 11, 2014

Search Contribution: Acquisition, Behavior, Outcomes! Search engines are immensely valuable sources of traffic for any type of website. Given our challenges with not provided , (See: Search: Not Provided: What Remains, Keyword Data Options, the Future ), it might be optimal to just have the search engine level view in the dashboard.

Metrics 147

Metrics Analytics Channel eCommerce 147

ConversionXL

NOVEMBER 11, 2015

Adobe’s recent acquisition of Comscore’s Digital Analytix business adds another product integration to their future roadmap. Cons: Measurement of acquisition channels appears to be a mute point with Clicktale. Stats Engine – Optimizely led the way when they launched stats engine earlier this year.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Cracking the Code

OCTOBER 10, 2008

The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. upfront acquisition cost, making the CLTV equal to $2.5-$0.7= means a $0.7

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

NOVEMBER 16, 2021

LinkedIn is the top network for B2B content marketers—96% use the platform. This is closely followed by Twitter (82% of B2B marketers use it). . Include internal links as well to improve SEO and increase search engine traffic. Take Jason Bradwell’s The B2B Bite , for example. . Audience growth will follow in short order.

Framework 131

Framework Social Media B2B Audience 131

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Case studies help B2B companies convert and accelerate the most leads.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In digital marketing, this will most likely be through search engines and social media. Cost per acquisition (CPA). Focus instead on providing value to audiences with the potential to become customers. Generating awareness through SEO.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. The Business Framework. The framework is not a funnel (#funnelsaredeadlonglifefunnels). This hurts.

Social Media 60

Social Media Media B2C B2B 60

steveblank.com

JULY 8, 2011

interactions, widgets, effects Django – high-level Python framework Cappuccino – open source framework for app development Kodingen – cloud development environment, code editor, hosting service, collaboration platform.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Firebase : Are all your developers front-end engineers? Google Custom Search Engine.

Software Review 53

Software Review Technical Review Startup 53