Hearpreneur

JANUARY 19, 2018

It could be more revenue, hiring clients or launching a new product or service, but every new year is an exciting time because it’s ripe with opportunity. 3- Triple our revenue and grow our base. We have two key goals for 2018: To grow our user base to more than 1 million and triple our revenue. 1- Efficiency. #2- 2- Two goals.

Detroit 89

Detroit Entrepreneur Technical Review Revenue 89

Up and Running

JULY 15, 2015

21% of companies consider themselves effective at measuring mobile ROI. 50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. Some people prefer to track Gross Revenue, instead of (or along with) the lifetime value of the client. Acquisition Cost of a New Customer.

Marketing 60

Marketing Social Media Campaign Acquisition 60

VC Cafe

OCTOBER 24, 2022

It remains to be seen what the outcomes will be in 2022 as the exit markets are less active and the IPO window is closed, but assuming the merger gets approved, we’ve already seen Activision’s $70 billion acquisition by Microsoft and Twitter’s potential $40 billion takeover by Elon Musk.

B2C 103

B2C IPO B2B 103

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. mobile purchasers). The second relies on retention. The second type is winning.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 In 2016, mobile search officially overcame desktop search with nearly 60 percent of all searches coming from mobile devices. trillion in 2021, up from $1.3 trillion in 2014. So, what can you do?

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

SEPTEMBER 15, 2020

Do what’s best for the customer—even if it doesn’t grow revenue. A few of the features Monzo built, however, go against revenue generation in favor of doing what’s best for customers. It’s not the only example of Monzo serving customers at the expense of potential revenue. Test novel ways of solving the same problem.

Customer 85

Customer Community Revenue Software Review 85

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. If you want to play along.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

MARCH 5, 2019

Additionally, with more messages being read on mobile devices , long subject lines are likely to be cut off. For example, Jon Buchan of Charm Offensive is known for his humorous B2B emails, usually with pictures of cute animals included as attachments. Optimizing cold emails for mobile devices requires even greater brevity.

Email 130

Email Campaign Reputation San Diego 130

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Point Nine Capital uses Qwilr to create modern, mobile-native collateral. It sounds simple; however, very few asset managers actually do it.”

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

VC Cafe

MARCH 27, 2022

A Goldman Sachs report on the future of Web3 described Metaverse as “a successor to mobile Internet that will 1) elevate physical world experiences, 2) be co-created and built responsibly” Framing the Future of Web3 (Source: Goldman Sachs ). Metaverse – it has both B2B and B2C applications. Source: Visual Capitalist.

Cofounder 179

Cofounder Venture Capital Equity 179

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.

Analytics 141

Analytics Metrics Mobile DC 141

Agile VC

AUGUST 12, 2011

The simple answer is “be able to convince a partnership of smart investors that your startup has a good probability of being a $100M+ revenue company within 5ish years.” Whether it’s customers, revenue, user acquisition, investors are more likely to be convinced when your startup has a good near past (last 3-4mo) trajectory.

Seed Stage 113

Seed Stage Silicon Valley B2B Acquisition 113

VC Cafe

JANUARY 16, 2011

The Mobile World Congress , possibly the largest International technology conference and definitely the most important mobile conference of the year is taking place in Barcelona this February 14-17. Mobile Apps and App stores – a new ecosystem was created and it’s here to stay (Check out LogiaGroup, Waze and Cellint).

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Duct Tape Marketing

OCTOBER 17, 2018

He is the president and founder of Revenue & Associates and the creator of The bullseye marketing framework and we’re going to talk about a book built on that called Bullseye Marketing: How to Grow Your Business Faster. This was more important four years ago than now, but did they have a mobile friendly website.

Marketing 56

Marketing Social Media Analytics Software 56

Hearpreneur

DECEMBER 15, 2017

The differences between B2C and B2B within the same brands were staggering! Nobody was leveraging digital, e-commerce or mobile. My entire staff had been laid off due to an acquisition by an aggressive v.c. increase not only brand share but also revenue. Buyers were using pen, paper and fax machines to place orders.

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

cdixon.org

AUGUST 3, 2012

Some observations: - Thousands of early-stage consumer web/mobile companies were started and funded in last 24 months. For consumer startups with transactional models, e.g. e-commerce, the number of users required is often far lower because revenue is the more important metric. There will be a lot more consumer talent acquisitions.

Bridge Financing 86

Bridge Financing Early Stage Valuation Later Stage 86

ConversionXL

MAY 27, 2022

B2B demand generation focuses on ROI. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Inside sales CRM Close.io , for example, grew its company to $6+ million in annual revenue with thought leadership-fueled content marketing.

Demand 115

Demand Affiliate Audience Leadership 115

Ben's Blog

MAY 15, 2020

And if step one or two of the growth model start hitting a lot of friction, then of course it’s just going to get harder and harder, because each group of users is going to produce fewer and fewer users from an acquisition standpoint. And so, we’ve seen a product-led growth motion certainly in the B2B space happening slowly.

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. total revenue / total spend).

Email 136

Email Customer Marketing Software Review 136

Agile VC

MARCH 8, 2012

The secondary wave of VC-backed IPOs has also come to fruition… both consumer facing (Yelp, Demand Media, Pandora, Carbonite, HomeAway, Angie’s List, et al) and B2B (Jive Software, Brightcove, Imperva, Responsys, etc). As of this week, here’s a sample of multiples: LinkedIn – 16x+ trailing revenue.

IPO 100

IPO Silicon Valley Revenue Seed Stage 100

ConversionXL

APRIL 3, 2018

The actual year of mobile was 10 years ago (release of the iPhone) and we still have horrid mobile experiences out there. 88% check email actively on smart phones, needs to be mobile optimized. mobile is ~50% of revenue, shorter form works better. Optimize for retention, not just acquisition.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

FEBRUARY 26, 2014

This ad is helping the website by providing a contact phone (especially good for mobile searches), and sitelinks. 24/7 online retailers could apply this same tactic for Campaigns that focus around getting people to contact the business for special deals, or b2b Campaigns that connect visitors to inside sales.

PPC 111

PPC Widget Campaign Technical Review 111

VC Cafe

JUNE 22, 2010

ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals. The technology used for Visual Radio and Slide TV allows each enterprise to set up its own channel and generate revenues.

Media 145

Media Social Network Flash 145

Duct Tape Marketing

NOVEMBER 1, 2017

We believe instead of setting up your marketing organization for interruption, like it’s basically been set up for the last 50 years, what if we set it up around groups of audiences that we get really close to, we build loyal and trusted relationships with, and we don’t just create one revenue stream. We create four, five.

Cost 37

Cost Marketing Audience Media 37

abovethecrowd.com

JUNE 2, 2021

If you download their mobile app, Krispy Kreme will give you a free doughnut , McDonald’s will give you a free large fries , and Baskin-Robbins will give you a free scoop of ice cream. The others are all B2B companies. Marketing 101: Customers love free stuff. As a group they have done quite well.

IPO 82

IPO Customer Matching Silicon Valley 82

ConversionXL

OCTOBER 25, 2018

It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. Bogdanovich, who’s worked with dozens of companies on Salesforce integration and marketing automation, sketched an order of operations for data acquisition and deployment in demand gen campaigns: Bring clean data into the CRM.

Demand 132

Demand Vertical Campaign Channel 132

Occam's Razor

FEBRUARY 10, 2016

It pains me how critical it is to know what the heck we are solving for with our analytics, and how few people identify goals for their website (mobile or desktop). Hence, analytics framework to represent end-to-end business measurement is called Acquisition – Behavior – Outcomes. We see this everyday. "Analysts"

Analytics 60

Analytics eCommerce Metrics Acquisition 60

online.wsj.com

SEPTEMBER 23, 2012

If failure is defined as failing to see the projected return on investment—say, a specific revenue growth rate or date to break even on cash flow—then more than 95% of start-ups fail, based on Mr. Ghoshs research. In early 2011 an acquisition by a Fortune 500 company fell apart. Business Services (B2B). Software. -

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Occam's Razor

FEBRUARY 28, 2017

It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). Extend the above incentive purification and imagine the day-to-day behavior of your Acquisition team if you measure them based on CPH. Revenue Per Human. Or… PPH.

Metrics 60

Metrics Analytics Acquisition Naming 60

www.foliomag.com

JULY 31, 2012

B2B: Business Media. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Defining Mobile Opportunities and Strategies. Defining Mobile Opportunities and Strategies.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). Second , create the world's greatest mobile experience. Focus on the mobile experience. Focus on mobile like crazy, tablets in particular. Don't do paid search. Exciting, right?

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

FEBRUARY 3, 2017

Carefully analyze your customer and revenue data. Are you aware of your cost per acquisition on other channels? B2B Affiliate Programs Look a Little Different. Still, they are active in the B2B space as well (20.55%). For example, if Jim generates $5,000 in revenue this month, you will offer him a $500 spot bonus.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. It will put that data in Campaigns section of the Acquisition report. They will show affection towards you. Earn more affection.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. One of their three key areas of innovation and focus is Mobile. And that comes before you think about marketing/sales/advertising/billboards/tv.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products. This approach works for both new account acquisition and account expansion. Results from SE’s ABM efforts.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

JUNE 2, 2022

How LiveRamp drove over $50M in annual revenue from 15 target accounts. Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). How GumGum uses personalized content to close enterprise B2B companies.

Marketing 100

Marketing Campaign Email Sales 100