ConversionXL

NOVEMBER 8, 2018

More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? For many ecommerce companies, however, competing in voice search on Google is secondary to competing with Amazon Alexa. How can ecommerce companies compete with Alexa? Are there use cases for voice search in B2B?

B2B 100

B2B eCommerce Search Technical Review 100

VC Cafe

NOVEMBER 2, 2019

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality.

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

JUNE 8, 2017

Acquisition segments. Acquisition segments. For an ecommerce website, that could mean giving the 10% off coupon only to new visitors instead of everyone, to avoid cannibalizing sales you would have made anyway from your loyal customers without the coupon. Contextual segments. Behavioral segments. Historical segments.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). No, of course not.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

NOVEMBER 15, 2016

So you can more safely worry about fewer metrics on an eCommerce site, like increasing AOV or conversion rate (not that it’s easy to increase these). Customer Acquisition Cost (CAC) – refers to the resources that a business uses in order to acquire an additional customer. LTV = ARPA * % Gross Margin / % MRR Churn Rate.

Conversion 48

Conversion Churn Rate Retention Metrics 48

View from Seed

AUGUST 30, 2016

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc.

Social Media 185

Social Media B2B North America Media 185

Occam's Razor

SEPTEMBER 15, 2014

The team at Google has done a great job of having the end-to-end view there across Acquisition, Behavior and Outcomes. If you have ecommerce you will see key metrics related to money making. If you have ecommerce you will see key metrics related to money making. Transactions, Revenue and Ecommerce Conversion Rate.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. However, it’s not without challenges. Image source.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

FEBRUARY 20, 2012

Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Now it's time for acquisition. Good context.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). It is also rude. That's fine.

Framework 163

Framework Marketing Metrics Audience 163

View from Seed

AUGUST 2, 2017

While our lens on the Everyday Economy is focused on our actions as individuals, it’s not constrained to B2C companies. Sunrise , a calendar app we invested in from our first fund, was used every single day by millions of consumers prior to their acquisition by Microsoft.

Seed Stage 273

Seed Stage Portfolio Cofounder B2B 273

ConversionXL

MARCH 3, 2021

SEO has a wonderful way of drastically lowering cost-per-acquisition over time. For ecommerce companies you’ll likely want to track when a user adds items to their shopping cart. 2) Understand traffic quality and the economic value of clicks. To set up conversion tracking, you need to select which conversion actions you want to track.

PPC 146

PPC SEO Campaign Analytics 146

Occam's Razor

JUNE 28, 2011

It is not hard to imagine what a B2C site is trying to do. For ecommerce sites (like Amazon) it means focusing on an experience to cause the next 20 purchases, or (like TurboTax) focusing on such a delight this March that I'll be back next March. Company impact is maximizing Revenue Per Acquisition. How are you winning?

Metrics 126

Metrics Web Analytics Campaign 126

ConversionXL

AUGUST 27, 2020

7 Ways that Predictive Analytics Is Transforming Ecommerce. Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. They are a great option for ecommerce companies and companies who have cross platform products (i.e. By Gagan Mehra. I agree to get emails.

Analytics 90

Analytics Product eCommerce Channel 90

ConversionXL

JULY 18, 2017

Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. I recommend companies consider investing in product analytics tools when they reach the following numbers: 100+ B2B users (companies) or 2000+ B2C users (consumers). Spending $1000+ per month on user acquisition.

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

JULY 18, 2017

Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. I recommend companies consider investing in product analytics tools when they reach the following numbers: 100+ B2B users (companies) or 2000+ B2C users (consumers). Spending $1000+ per month on user acquisition.

Analytics 107

Analytics Product Channel Retention 107

ConversionXL

AUGUST 1, 2017

We can say the same thing for B2C products, for example, HeadSpace. There are tons of choices when in comes to some B2C apps, including using none of them. It’s products like these that really need to invest in optimizing for customer loyalty, not just acquisition. So it comes down to this: how loyal are you to Headspace?

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

We can say the same thing for B2C products, for example, HeadSpace. There are tons of choices when in comes to some B2C apps, including using none of them. It’s products like these that really need to invest in optimizing for customer loyalty, not just acquisition. So it comes down to this: how loyal are you to Headspace?

Customer 91

Customer Retention B2C Programming 91